RUSH: Over the past few months — heck, even the past few years — we decided that we really needed to upgrade our website operations and all the things related to it. It was my fault that it went kind of lax. It wasn’t lax. It was a design thing that we needed to step up and we needed to modernize some things. But, you know, I’m a radio guy and the bread and butter here for me is radio. And that’s what I focus on, and other people are around to help pick up other areas.

So, frankly, we kept hearing from people that expected more. We looked at it and people were right. We wanted to step up and get with the times on the Rush Limbaugh Show app, and we have got a great app. It’s a state-of-the-art app that allows access to our website and this program as well as any app that does what it does, does. We wanted to make the show website more user friendly.

We redesigned that. We streamlined it, made it much more accessible, much more pleasing to the eye. It looks great. We’ve modernized everything, because we wanted to offer the very best that we could in everything that we do. So after many listener requests — and this really was a by-popular-demand thing — we updated the Rush Limbaugh Show Store. We took a lot of suggestions that you made. We came out with items that we heard that you wanted.

We went for the best quality, the best price point that we could find in every item. We stepped up like you can’t believe. We improved the quality. We made the price points more competitive. We expanded the inventory. Now, one of our favorite things to do here is to provide you — because you have done so much here. We provide you with experiences that you may otherwise not easily be able to do. It’s a great deal of fun for us and we look forward to it.

So, today, in the spirit of this monumental week — the 30th anniversary of the EIB Network — we’re hosting a special Rush Limbaugh Show Store promotion. Now, listen carefully. Here are the details. Anybody who purchases an item from the new Rush Limbaugh Store from right now until 11:59 p.m. Pacific Time Sunday night — basically throughout this weekend — will be automatically entered to win a four-day/three-night trip to anywhere in the Continental United States for you and a family member or friend.

We’re picking up everything — hotel, airfare, meals, the works. All you have to do is sit back and enjoy the trip. And you pick the dates! We don’t have a bunch of lousy dates that you have to squeeze yourself into. You pick the dates, you decide where you want to go, you pick the dates you want to go, and we will make it happen. It’s for you to schedule dates that are the best for you and then, bammo, we’ll take care of the rest.

And, trust me, folks, it will be top-notch and personally handled by people on our team only. All you have to do is go to RushLimbaughShowStore.com or RushLimbaugh.com and find the EIB Store right now through Sunday to be automatically entered to win. We have the official rules that are posted right there. I need to also mention we are proud to support the Marine Corps-Law Enforcement Foundation.

A portion of today’s sales, the proceeds will go to the Marine Corps-Law Enforcement Foundation to help the children of fallen heroes killed in action serving our great country. MC-LEF, they call it. It’s a fantastic, phenomenal organization. They have minimal administrative overhead. Like 99 percent — 99 cents of every dollar — gets to the intended recipient. As a matter of fact, right after the show today I’m going to head up to the warehouse. I’m going to head up to the…

It’s a massive fulfillment center. We do that, too. We don’t farm it out. We do it all. We don’t farm out the fulfillment. I’m going to go up after the program and help fulfill some of what will no doubt be massive orders. So don’t be surprised if you do order something and when it gets there — and it will get there fast because we don’t go slouch on delivery speed either. Don’t be surprised if there is a personalized note from me signifying that I myself fulfilled your order.

RushLimbaughShowStore.com or RushLimbaugh.com.

Our special promotion details are all there through the rest of this weekend.

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RUSH: All you have to do is shop, you’re automatically registered.