BRETT: You know, Rush used Apple computers as long as I can remember. There was always one MacBook or another, one iMac or another on his broadcast desk. On the days that Apple released a software update, they did so just about this time in the 1 p.m. Eastern hour. That meant that Rush was both keeping us informed and entertained while also running software updates on his computers, his iPhones and his Apple Watch.
Today would have been a perfect example. Apple’s rumored to be releasing its iOS 14.5 upgrade. The biggest change in the iOS 14.5 is a new feature that allows you to unlock your iPhone with your Apple Watch when you’re wearing a face mask. The other big upgrade? Well, it’s going to require apps in the Apple store to require asking you for permission to track your activity across the internet.
That’s going to be a big problem for advertisers, when you’re asked whether or not you want to be tracked or not, the majority of us say “no.” The whole privacy protection is new from Apple, who announced it back in January. So imagine Rush talking to you right now while updating any number of devices. This is what it sounded like just last July.
Well, they’re releasing the first public beta today of iOS 14, and I wanted to break that news to you in case you happen to be one who has participated in the public beta program before or you’ve thought about it, this is the day to sign up.
There’s an Apple website, beta in the name of it, that you use to sign up if you want to participate in the public data. And the public beta, it’s stable enough. They’ll tell you don’t put it on your primary device yet, but I’m running beta 2 for the developer side. And it’s really, really stable.
BRETT: You know, I just think back to the times I spent with Rush there in his office or on the other side of the glass in the studio, and seeing his passion for Apple was just… It was awesome, because it was one of those things that every one of us has somebody in our life who is so passionate, almost an evangelist about a particular product or a particular service or a particular thing.
And he was just… He was like a kid on Christmas morning when those updates would come through. It was always absolutely fantastic to be there, ’cause you could see he was having so much fun and doing an amazing show for millions of people while he was updating. Talk about multitasking.
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