RUSH: We observe cultural shifts here. This is one of the things that I spend a lot of time doing, and I’ve noticed some things. I didn’t watch the Emmys last night, but hardly did anybody else, either. We may have a record low viewership for the Emmys last night. I don’t care what you say, if you did watch it, if you’ve heard about it, sure, it was a three hour or however long it went bash, humiliate, embarrass Trump fest. But that’s not the way to look at it. The way to look at it is Hollywood, in its most prestigious awards show for the television industry, devoted all three hours to Donald Trump. Donald Trump, in a strict owning of media time, if you simply look at it the way a lot of people do, the old saw, it doesn’t matter what they say, as long as they spell your name right, Donald Trump owned it.

The best thing these clowns could do — and they’re, I think, incapable of it — is to ignore him. But the reason they won’t, the reason they did that last night, they’re talking to each other. They are expressing their bona fides to each other. They’re letting everybody in the industry know that they’re all on the same “we hate Trump” page. That’s the purpose of it. So as to not be mistaken, not to be confused, they don’t want the powers that be in Hollywood to think there’s anybody in there that is in the Trump camp. So they went overboard making sure everybody in that industry knows they hate Trump.

It was political correctness on display. I don’t think anybody’s gonna portray it that way, but that, to me, is what it was, ’cause it was so over the top, it was unnatural. People are not capable of that much hatred. It had to be, some of it had to be manufactured, and the reason it was is because they are talking to each other. They are assuring each other that they are still in the politically correct place to be, and that is Trump hatred.

And, in the meantime, the audience continues to shrink. The early numbers make it look like it could beat last year’s record low by just a little bit, but even if it’s not last year’s record low, it is way, way down from what the Emmys used to be. And I just know, folks, do not doubt me on this, that the people who did watch it are not all Trump haters. And the people that watched that show I’m sure had to, “Okay, okay, we get it, you hate Trump.” In other words, there’s going to be some degree, some level of backlash that will never be recorded because pollsters and Drive-Bys will not even think that that display last night could backfire.

They just ready to give it gold stars and so forth. But you know what I noticed? You the audience, way, way down. The numbers, I haven’t seen ’em yet for this weekend’s action in the National Football League, but my guess is it ain’t gonna shoot up by very much if it does. There just wasn’t that much compelling, although last night with the Emmys with a record low, the only thing new on last night that might have been competition was Ray Donovan on Showtime, and that wouldn’t be much. So maybe Sunday Night Football had a good night. We’ll find out.

But overall, the Emmy thing last night, I didn’t watch it. I don’t think a lot of people did. I think people are getting sick of things. I think we’re getting sick of Hollywood. I think people are getting sick of football, or they’re wearing out on it.

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RUSH: I didn’t watch the Emmys last night, but I’m wondering if there were any awards for TV anchors on election night. Does anybody know, did any TV anchors on election night win an Emmy? I mean, that kind of raw emotion needs to be recognized. I mean, these Drive-By anchors, remember seven o’clock, eight o’clock, Hillary cruising to a landslide, Nate Silver is assuring everybody she’s got an 84-point-whatever percent chance of winning.

It wasn’t until nine o’clock, and Chris Wallace at Fox News was first, he’s looking at the Fox big board, “You know what?” And he points, “You know what, Donald Trump could win this.” And there was a gasp and dead silence for two or three seconds, and then all the other participants on the set joined in with their — like somebody broke the ice, it was Chris Wallace that did it. And that was around nine o’clock, and once that happened, the tide turned.

Now, the tide, election tide had already been determined. They’re counting votes as though they’re still happening when the votes are all in. I mean, the outcome is what it is. We just don’t know because the votes haven’t been counted. But they report this as though the votes are still being taken, still being counted and anything can happen. But the result was established. It just was yet to be determined because all the votes had not yet been counted.

But I mean some of those prime time anchors, I have never seen raw emotion. I’ve never seen going from tip-top of the world ecstatic, happy, to bottom-of-the-barrel depression and disappointment. And I would think at least some of those people would deserve an Emmy for staying on the set and not walking out, like Dan Rather did once. Dan Rather, a tennis match went long and it was gonna preempt some of the CBS Evening News, and that made him mad and he just walked off the set. No way tennis should take precedence over the news.

So you have so much of the national news coverage is stilted, but not when Trump is a topic. When Trump’s the issue, and he’s always the issue, news personalities display rage, tears, depression, slander, foul-mouth rants. It’s a panoply of negativity. It’s a rainbow of rage. Certainly some anchor should have won an Emmy last night. Peer recognition certainly called for. But I’m sure it didn’t happen.

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RUSH: I’m reminded that TV anchors cannot win Emmys because they don’t act. Really? He-he-he. And the NFL numbers are down. The NFL on NBC, the Atlanta victory over the Packers, 12.6, 21 in metered market numbers. And that’s with 50 of 56 markets reported. Not all in. It’s an 8% drop from the comparable game last year, which is Green Bay-Minnesota. The 8:30 to 11:30 p.m. Eastern time game last night clinched a prime time win for NBC, but compared to the blowout opener last Sunday night, it was down 20%. The Giants-Cowboys game had a 20% higher number.

So the NFL remains challenged. Did you see the empty seats in San Diego? See, I did it. They’re not in San Diego. They are where? In Carson, California. They play at some place called a Stub Hub. You know what the Stub Hub is? Yeah. Well, Stub Hub is an online ticket place, yeah. And it’s a soccer stadium. People who get concussions playing soccer play in there. It’s got a capacity of 27,000, and there were empty seats for the Los Angeles Chargers and the Dolphins.

Now, up in Los Angeles, up the road in LA at the coliseum, the Rams played the Redskins, and the combined attendance for those two games was about 80,000. The day before Texas and UCLA had 81,000 in the same coliseum. I think it was UCLA. No, no, no, no. It would have been USC. UCLA played and lost a dramatic — some team called the Tigers with blue uniforms.

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RUSH: You know, back to the Emmys, maybe they could put news anchors in the daytime soap opera category, ’cause that’s what it is. Drive-By Media is just a soap opera now and the script is written by people in the swamp. I’m just trying to help. I mean, it seems that the people really deserving of recognition last night didn’t get any, and that’s the prime time news anchors that catered and caved on election night.

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RUSH: Melissa, Woodbridge, Virginia. Welcome. I’m glad you called. Hi.

CALLER: Hi, Rush. Thank you for taking my call. You were talking about the ratings decrease in the Emmys, and I think that it would be equally low if the show had all been pro-left. You know, people are watching those shows, they don’t want to be lectured to, they don’t want politics, they just want their fluff. And we’ve canceled subscriptions to Entertainment Weekly and People magazine in the last little while because it’s just being lectured, everything is politics.

RUSH: Yeah. You know, it’s a good point. The same thing’s happening to ESPN. They’re losing subscribers. Her point — I don’t know if you could hear it — was that a child that was — yeah. Her point was that even if they’d gone all in for Hillary, if it woulda been a pro-Hillary fest, that it would have still bombed, ratings-wise.

I didn’t see it. Some of you who may have watched, you’re gonna have to tell me something. My theory is that Trump humor from the left isn’t even humor. It’s hate. It’s not even really funny. You know, ridiculous things like, “Were you happy to live in a country that elected Nazis” or “a Nazi” or some such thing as that. Nobody thinks that Trump is a Nazi or a Nazi supporter, but they do. I mean, it’s not funny. And they bring Sean Spicer out to start making a joke about the crowd size, you know, going back to Trump obsessing over the size of the crowd at his inauguration.

I don’t know what Spicer was thinking going on this show. But there’s no way he’s gonna end up being treated favorably or with respect. He’s gonna be part of the joke, no matter what they say to him or how much they lie to him on how much they appreciate him coming on. I’ve been there, folks. I’ve had all these things happen to me. But three straight hours of supposed comedy. I think Melissa is right. This is not why people want to be entertained. Politics has ceased being entertaining to people anyway.

There was a time it was — well, politics in the hands of a seasoned professional like me, I can make it fun. But the Drive-Bys don’t — politics has become frustrating. Politics has become something that makes you mad. Politics has become something that you don’t believe in anymore. And these people trying to turn their hate for Trump into humor, I don’t think they get past the hate. And they’re counting on that hate to be a bridge.

What are they gonna say to themselves when they find out they’re near a record low? See, in their minds, the whole country thinks of Trump the way they do. In their minds, they should have set a ratings record last night. What will their honest reaction be when the — well, I know what it will be. They’ll be in denial.