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RUSH: Ruth here has been on hold for a while. She’s on the Upper East Side of Manhattan. Ruth, welcome. Great to have you on the EIB Network. Hi.

CALLER: Rush, I gotta tell you, February 24th, 2016, was one of the best days of my life. Thank you for taking my phone call.

RUSH: Well, you bet. Thank you, Ruth.

CALLER: Man. I’ve been listening for 24 years. I came to your TV show! I snuck in at age 14. You were supposed to be 17. I thank you for everything you’ve done. You’re really, really amazing. And I just want to say quickly, a real pat on the back to your last caller. I went through my higher education as a musician and an education major, and it is so difficult dealing with the radical left, which is basically the entire education and music industry. I’m calling as a former Trumpster.

Before, you said that the Drive-By Media is scratching their heads at the rise of evangelicals supporting Trump, and I have to tell you: I’m scratching my head as well. I’m not evangelical, I’m not part of the Drive-By Media, and I’ve done a lot of soul-searching in trying to figure out what is at the core of this. I, too, supported Trump because I want to win. I see what liberalism can do, whether it’s student loans or what it’s done to my health insurance. I’ve seen it, and I want it to end, and I want to win this election.

RUSH: Right.

CALLER: Having said that, Trump is not a conservative as you have so brilliantly pointed out and given numerous examples of. And this response to him is an emotional response. It’s one I know well because I’ve seen it on the left my whole life. And we are not going to change the minds of these people, as you have said about many social issues, for example. However, I noticed this Friday night at my Shabbat dinner…

I had people over, big Trump supporters, and I spoke to them. And they said, “We gotta change things. We gotta change,” and they’re talking from their heart. I said to them, “Okay, what’s gonna happen the next? Not today, and not tomorrow. Three, four, five, ten years? You can’t just think about your emotional response now. There’s the Supreme Court we have to think of. There are judges that are being appointed to the bench, and not only that…”

RUSH: You know, Ruth… Ruth, let me tell you. You are referring to something that’s been a very frustrating thing for me for my entire career, and it’s how to get to people who are emotionally attached to anything. An issue, a candidate, or whatever. It’s the reason Democrats are winning and Republican are losing. Republicans do not have a way to make an emotional connection to people. Trump does, obviously. There’s this old adage I’ve been using lately. “People will forget what you say but they will never forget how you make ’em feel.”

So you’re not gonna talk people out of it. You can’t talk somebody out of it. A woman that’s in love with a guy that beats her up, you can’t talk her out of it; we know this. You’re not gonna be able to talk these people out of things. It’s the wrong way to go about it. I’ve been trying for 27 years off and on in different ways. And it’s very… It’s frustrating. The key to this is a different emotional connection that resonates with them more, or turning this emotional connection they have into fear rather than adulation and love.

It’s a really, really tough thing.

Whoever comes up with this answer is gonna become very famous and very rich, and they’re gonna get every political consultant job there is to get.

And I appreciate the call.


RUSH: I was not comparing Trump supporters to abused wives. That was not the analogy, and anybody that heard me knows exactly what I was saying. But I’m ready for the distortions to hit.

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