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RUSH: Here’s Sylvia as we start on the phone. She’s in Corpus Christi, Texas. Great to have you on the program. Hi, hello, and welcome.

CALLER: Hola. Buenas dias, Senior. Limbaugh. Gracias for hablar conmigo.


CALLER: Hi, Mr. Limbaugh. How are you? I’m so grateful that you’ve taken my call.

RUSH: Muy bien. Gracias.

CALLER: I’m a fifth generation Hispanic, and as you can see I’m bilingual. I am a retired consultant in marketing for the Hispanic market. I can’t tell you how many people I try to reach out to in the Republican Party, and I was just going to offer my services for free, but nobody ever calls me back.

RUSH: Wait, wait, wait. I want to understand it.

CALLER: And I knew in my heart that this was going to happen.

RUSH: Wait, wait. I want to understand what you’re saying. You have expertise in reaching the Hispanic market.


RUSH: You wanted to help the Republicans reach them for persuading them to get their votes?


RUSH: And the Republicans wouldn’t listen to you?

CALLER: Nobody called me back.

RUSH: Nobody called you back.


RUSH: Well —

CALLER: I guess because my last time is [Spanish].

RUSH: They don’t call me back, Sylvia.

CALLER: (laughing)

RUSH: I mean, don’t assume that that.

CALLER: But when you say I’m gonna give you something for free that will help you in understanding a market that they’re not aware of?

RUSH: What do you mean? Wait, wait, wait, wait a second. When I, El Rushbo, when I say, or who do you mean? When somebody says they’re gonna give you something?

CALLER: Give me, as a company, calls you, Mr. Limbaugh, and says, “Mr. Limbaugh, I have you services that I can offer you that will help you gain listenership” —

RUSH: Yeah?

CALLER: — and I wasn’t gonna charge you anything, would you listen to me?


CALLER: (laughing)

RUSH: I’d be suspicious you wanted something on the back end.

CALLER: (laughing) No.

RUSH: No, no, no. I would. Look, I don’t believe in people doing things for free.

CALLER: (laughing)

RUSH: If somebody wants to offer me something for free, my red flag goes up.

CALLER: (laughing) I tried telling them that.

RUSH: No, no. Please, please. Now, wait a minute. I’m not trying to be insulting. It’s not that. When somebody offers me something for nothing, it’s not that I don’t believe in there’s something for nothing. I think they want something or they wouldn’t be calling me. They want something, and they’re not willing to tell me what it is.

CALLER: Well, because I’m Hispanic, I think maybe I don’t totally agree with that. But we’ll leave it at that. How’s that?

RUSH: Well, in your case, you’re offering the Republican Party, essentially, free advice.


RUSH: And he couldn’t interest them in it.

CALLER: Not one. (laughing) Not one!

RUSH: Well, without knowing… I mean, are you just cold calling? You’re saying, “Hi, this is Sylvia, and I have a way for you to win the election?” ‘Cause I guarantee you, that would be a threat to some of them.

CALLER: No, I didn’t say that.

RUSH: They hire experts who supposedly tell them this. They coulda looked at you as an interloper. Like, if you call me and told me you have something that I could use to reach another 15 million people this program, I’d think, “Yeah, right, right. I’m the expert here.”

CALLER: No, I just wanted to have somebody speak with me and say, “I can help you with consulting.”

RUSH: Okay, what would you…? Let’s cut to the chase? What would you have told them, had they taken your call?

CALLER: I would have told them — and it’s very simple — there’s three things, basically, for a Hispanic. In the United States, we have different Hispanics. The Cuban, the Mexican, the people that come from South America.

RUSH: Yeah. You know, I had a sneaking suspicion you were gonna go there.

CALLER: All of that.

RUSH: And I have a sneaking suspicion that the Cubans are not all that popular, are they?

CALLER: (laughing) Uh…

RUSH: They’re not, are they? And why aren’t the Cubans popular in the overall Hispanic group?

CALLER: Because unfortunately for the Hispanic population, they’re all different, and they all have their different local customs, and they’re very protective of it. Eventually —

RUSH: Isn’t it, Sylvia…? Isn’t there a…? I’ll whisper this so nobody else hears.

CALLER: (laughing)

RUSH: Isn’t there a (whisper) “racial” component to this? The Cubans are not, you know, I mean —

CALLER: A lot of times — and I’ll be very frank and honest with you knowing all of the markets that I know — the very society that’s very… They’re very close to their Cuban roots, and I know some of the older-population Cubanos eventually want to go back to Cuba and they don’t want to let it go.

RUSH: Well, but the Republicans get a large part of the Cuban vote, particularly in south Florida already. It’s oriented… (sigh) I can’t win here.

CALLER: (giggling)

RUSH: I just can’t win. It’s oriented… The reason that the Cubans are not that popular of the Hispanic divisions you’ve talked about it’s because it’s a race thing.

CALLER: Yes, it is!

RUSH: It’s a race thing. They’re just not quite “as dark,” and they’re oriented toward work.

CALLER: No, the thing that we — and I’m gonna say “we,” collectively. The thing that we all have in common is Spanish, and that is something that we’re very proud that we can speak a second language. It’s helped me in my career.

RUSH: Right.

CALLER: And I think that it probably would have helped the Republican Party to have a consultant tell them about the different markets, because they make up a huge market.

RUSH: Yeah, you know something? I have thought, I have really thought that, at some point, we should do a Spanish translation of this program. I think she’s on to something there. I really do. Sylvia, I have to go. I really am glad you called. I really appreciate it. Thank you so much. I hope to hear from you again.

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