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RUSH: North Carolina. Hi, Trudy! I’m really glad you waited.

CALLER: Hello!

RUSH: It’s great to have you here.

CALLER: Hello, Mr. Limbaugh. I just wanted to thank God that I finally get to talk to you after eight tries with Mr. Snerdley. It’s so wonderful. We love you up here in North Carolina.

RUSH: Well, thank you!

CALLER: Thank you so much for all you do for us.

RUSH: Thank you.

CALLER: I just wanted to say: They [the Obamas] talk about having so many struggles. Why would your wife wear $5,000 tennis shoes to a food kitchen and eat all this costly beef and stuff? They don’t even know what the people on the street are going through. And tonight when they put Bill Clinton on, he’s going to just show everybody. I’m afraid for the Republicans. They’ve got to fight if we’re going to win this thing, don’t you think?

RUSH: Yes, I do. Now, would you tell me what you mean, though, when you say, “The Republicans are going to have to fight if we’re going to win this thing”?

CALLER: They’re just going to have to let the people on the street know that they’re for them, the Republicans. My father, bless his soul, always said that America fares better under the Republicans than they do Democrats.

RUSH: Right.

CALLER: It’s Democrats — and especially taking God, you know, away from everything. If we keep Obama four more years, we’re all going to be driving cars with no bottoms and climbing in dumpsters.

RUSH: (laughing). So right! We’re all going to have rusted-out car doors. And they’re all going to be ’57 Chevys. That’s exactly right. Trudy, thanks much for the call. It’s the old branding thing: Republicans are for the rich, Democrats for the poor. Trudy thinks Republicans have to do something to make average people think the Republicans care about them. I think what the Republicans have to do is quite simple: Just expose Obama. There’s not time and there’s really not a way here to rebrand the party.

You can’t change the branding that Republicans don’t like poor people. The way the Republicans have to do this, is the Romney camp is going to have to expose Obama’s record. They can’t pussyfoot about this! I shouldn’t be the only one pointing out that it’s 23 million people that don’t have jobs, and Eastwood shouldn’t be either. I shouldn’t be the only one pointing out that average family income is down four grand. I shouldn’t be the only one pointing out that we haven’t had anything under 8% unemployment since Obama took office.

I shouldn’t be the one pointing out that there is no recovery.

This is the worst recovery since the Great Depression. What we need to do is point out that Obama, if he does care for average people, doesn’t know what to do about them because he’s destroying them. Obama’s record is the goldmine! Obama’s record is what it is. Obama’s record is what the Democrats are scared to death of. Obama’s record is what they’re trying to deflect everything from. Obama’s record is four years of utter failure, four years of disaster, four years of unmitigated economic collapse.

The Democrats are doing everything they can to keep that from being discussed. The Republicans have to stop falling for all these deflection tricks and go after the record. They’re afraid that if they go after Obama they’ll tick off the independents and they’ll be seen as racist or whatever. Get rid of that! These are real people’s lives that are being affected here. The “historical” nature of Obama’s presidency is done for.

Two days after he was immaculated, okay. He was The First Black President. Now he’s THE PRESIDENT. Not The Black President. Not The Male President. Not The Golfing President. He’s “The President.” His policies are disastrous. There’s a record that demonstrates it, and it needs to be exposed. If I was a Republican, my mindset would be: “Win this in a landslide.” If I were the Republicans, my attitude would be, “Go for everything. Win this as big as possible and give myself as big a mandate as possible after I win.” I’d shoot everything we’ve got!

We’re talking about saving the United States of America here as it was founded.

That’s what I think “Republicans fighting” means.


RUSH: Here’s another thing: Why didn’t Democrats claim any credit for gutting welfare reform last night? These are not the Democrats I’ve come to know and appreciate. They would have taken credit for taking the work requirements out of welfare reform! But they know that they don’t have a whole lot of popular support being who they are. They know it, folks. This convention was so eye-opening in that regard.


RUSH: Michelle Obama talked all about how Obama cares. How about Fast & Furious? I didn’t hear one Hispanic speaker last night mention Fast & Furious where some Hispanics died. That was an Obama policy. I didn’t hear anything about that. Did you?

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