RUSH: Sissy. Sissy in Sunset Hills, Missouri, great to have you on the EIB Network. Hello.
CALLER: Hey, Rush. I’ve been told that I —
RUSH: You know that ‘Sissy’ is one of my all-time top ten favorite female names.
CALLER: (laughing) Actually, my name is Hilda. Is that one of your favorites too?
RUSH: Ah, it’s not, but Sissy is.
CALLER: (laughs)
CALLER: Okay. I just want to mention three things that you said on the program and see if you can connect the dots. The first one was Miller increased its sales by running a one-second ad on TV during the Super Bowl; the second one was articulation of the conservative message is a major problem in our country; and the third one was ignorance is rampant about that subject in our country. And I just keep wondering why it wouldn’t occur to anybody to, you know, put like 30-second spots on TV — not with you, but anybody, consistently — letting people who otherwise, you know, who watch American Idol or whatever it is, you know, get to those people and deliver the message that they’re not getting because they don’t listen to talk radio.
RUSH: Okay, so the basic question is here: ‘How do you take people who are exposed to nothing but the leftist culture in the pop culture, how do you bring conservatism to them?’ and you say, ‘Why not run some 30-second commercials on American Idol?’
CALLER: Well, yeah.
RUSH: Is that what you’re asking?
CALLER: Run them on prime-time shows so that on a consistent basis they hear the conservative message.
RUSH: Well, it is a very valid question, because we have lost the entire pop culture. Watch the Academy Awards last night. You can watch conductors of symphony orchestra performances on PBS rag on George W. Bush. Saturday Night Live. I don’t care where you go. The late-night comedy shows. Everything in the pop culture — movies, books, TV shows — accepts liberalism as normal as air and water.
CALLER: Well, wouldn’t this idea I have help solve that problem?
RUSH: Well, I don’t know that your idea per se, 30-second commercials within this culture would do it because there’s already a built-up resentment. Conservatives are already a laughingstock, you know, like the clown prince or dunce, but something needs to be done. I think with the people we’re talking about, actual experience in life does more to change it than anything. It’s like, I keep going back to this, but a good friend of mine. He’s a smart guy with smart kids. He could not convince his college kids that manmade global warming was a hoax. It took this winter for them to start doubting everything Algore and the media were saying. I don’t know about the specifics. It’s something that needs to have attention focused on it because the people you’re talking about, it’s unrealistic to expect them to go into a voting booth every four years and vote conservative, when they’re exposed to all the jokes about conservatism the rest of the year.