{"id":9162,"date":"2014-06-13T17:48:42","date_gmt":"2014-06-13T17:48:42","guid":{"rendered":""},"modified":"2014-06-13T17:48:42","modified_gmt":"2014-06-13T17:48:42","slug":"mrs_clinton_s_book_should_sell_itself","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2014\/06\/13\/mrs_clinton_s_book_should_sell_itself\/","title":{"rendered":"Mrs. Clinton\u2019s Book Should Sell Itself"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: All right, now back to the sound bites. We are at the Council on Foreign Relations yesterday in New York City. Richard Haass is the moderator. This is all part of Hillary\u2019s book rollout. It\u2019s not going well, by the way. It has been calculated that the amount of media Mrs. Clinton is getting in the mainstream is $50 million. Free. <\/p>\n

That\u2019s how much attention, TV, advertising, media coverage she is getting for her book. It\u2019s $50 million. That\u2019s the calculation, and even at that they can\u2019t get that book to number one on Amazon. It isn\u2019t a pleasurable experience to read a Clinton book, and I think of little old me. We\u2019ve got two books in the children\u2019s section of the New York Times. We\u2019ve got two books in the top five, with no media. <\/p>\n

I\u2019ve been on Greta Van Susteren. I haven\u2019t done any media. It\u2019s just you all. It\u2019s just me on the program. We haven\u2019t bought any advertisements. I think maybe the publisher has in some trade stuff, but I don\u2019t do book signings. I don\u2019t go on book tours. I don\u2019t do any of that. Never have, by the way. Nothing new about it. There hasn\u2019t been a massive amount of media attention paid to my Rush Revere books, time-travel adventures with great Americans. <\/p>\n

There hasn\u2019t been any media attention to speak of outside of what\u2019s happened on this program. So they still can\u2019t get Hillary to number one on Amazon. She probably open at number one on the New York Times \u2019cause that\u2019s just a given. But I don\u2019t even think she can even get to number one on USA Today. I find it all fascinating. So many things here just pierce the bubble of conventional wisdom. <\/line><\/p>\n

Yet the bubble of conventional wisdom survives. You know, I\u2019m thinking of my two books<\/a>, and I haven\u2019t even spoken about \u2019em in two weeks. There was the week that I was away on vacacione, and this week we had one call about it, and we heard on Wednesday — that\u2019s when you get the information on what it\u2019s gonna be listed for the next 10 days at the New York Times. It\u2019s number five, maybe number four or whatever.<\/p>\n

I remain in total awe and gratitude to everybody, every one of you in this audience who has bought and read the books, because the feedback we continue to get on \u2019em is just phenomenal. You know, there\u2019s a mission to them. There is a real purpose behind these books, the truth of American history — and they\u2019re fun. They are unique. They use the vehicle of time travel to take the reader right to these actual historical events. <\/p>\n

<\/p>\n\n\n\n\n\n\n<\/map>\n<\/p>\n

It\u2019s adventure. It\u2019s not fantasy in the sense that the reality of the history is true. It\u2019s fantasy, of course, in terms of time travel, talking horse and so forth. But man, these kids, you ought to see the e-mail, they\u2019re loving it, and their parents love it. I didn\u2019t mention this \u2019cause we found out about it while we were gone, but both books have been approved for a scholastic — I\u2019m gonna have to look it up, but it\u2019s a big deal, it\u2019s mainstream public schools. It\u2019s a big, big deal. And it\u2019s acknowledgement that the books are good and that they\u2019re entertaining, informative, fulfilling the mission. It\u2019s a total upper here. <\/p>\n

But I look at — seriously, not for any reason other than comparison. Here\u2019s Mrs. Clinton, you can\u2019t miss her, everywhere Mrs. Clinton here, there. Her book, $50 million equivalent in free advertising to her. And, plus, does she even need it? I mean, who doesn\u2019t know who she is? You would think that Mrs. Clinton has a built-in audience and that all she would have to do is say, “My memoirs are available,” and there would be people making tracks to the bookstores to buy it in droves, and that didn\u2019t happen. What does that tell you. Well, in political terms it tells me quite a bit, but it\u2019s outside the conventional wisdom bubble, so it never gets said. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: That\u2019s another thing. We don\u2019t have any unions out buying my books in bulk, like they did for Fort Worthless Jim Wright, probably Hillary. (interruption) No, the United Screeners worker union is not even buying, and the libraries, they\u2019re not buying my books. I mean, all the usual suspects.<\/p>\n

My point is this, and I\u2019m saying this in political context, not book sales and comparing authors. I don\u2019t understand why Mrs. Clinton needs to do a book tour. See, this is standard book publisher formula. Mrs. Clinton ought to have a built-in audience, right? If you\u2019re gonna give somebody like that, what, a multimillion-dollar advance, you\u2019re assuming that at least that many books are gonna be sold. Unless you\u2019re giving her an advance just to keep her away from other publishers, you don\u2019t expect to make it back, loss leader. Could be that. <\/p>\n

But here\u2019s the most popular woman in America, the smartest woman in America. She\u2019s been secretary of state, she\u2019s been a senator, she\u2019s been the first lady, oh, man, everybody loves her. She ought to have a built-in audience. All they should have to do is announce that book is for sale, and it ought to be just marching off the shelves since the first days of pre-orders, and that isn\u2019t happening. <\/p>\n

Now, that tells me something in a political sense. I don\u2019t know about book sales and the business, I don\u2019t know what the thing costs, but I think it shatters the myth that Mrs. Clinton is formidable, is unbeatable, is untouchable, is eminently popular. You know, I think the book tour is actually a way for her to get her publisher to pay for the beginning of her campaign. Because one thing about the Clintons, they don\u2019t spend their money. They spend everybody else\u2019s money. They brag about how rich they are after they complain about how broke they were. So they con these publishers, and the publishers think they\u2019ve got the biggest thing in the world. <\/p>\n

You ought to see it. They think, “Oh, my God, Hillary Clinton\u2019s book,” they start having orgasms in the back room. They think they\u2019ve got the best book, the Book of the Year, they got the Pulitzer, they got book sales, and then this happens? So then it comes down to what Les Moonves, “Well, it\u2019s not about ratings really. It\u2019s about bragging rights.” And that\u2019s what this is. But here again, we\u2019re back to a favorite subject of mine, buzz and PR versus reality. Buzz, PR, image versus substance. <\/p>\n

I\u2019m just telling you, if Mrs. Clinton were everything they\u2019re saying she is, she wouldn\u2019t need a book tour. She wouldn\u2019t need $50 million equivalent in advertising to sell the book. She ought to have after, what, 23, 22 years of prominent public life where she\u2019s had nothing but praise and love and adoration throughout the mainstream media, the book ought to sell itself. <\/p>\n

Why doesn\u2019t it? And why doesn\u2019t a $50 million campaign do it? (interruption) Well, could it be that some people are asking, “What am I gonna learn if I buy the book?” It could be — and this is highly likely — it could be that people are gonna say, “I don\u2019t think she\u2019s really gonna tell me anything I really want to know. National security, state secrets, so there really isn\u2019t gonna be anything in this book that\u2019s juicy.” (interruption) Right. “No details of a stunning success if there were any. No inside information on stuff that matters.” <\/p>\n

I think people generally think that when you get a political memoir, it\u2019s obviously gonna have been vetted and screened for security and that kind of thing. It could be any number of things. But even at that, she ought to have a built-in audience who\u2019d want to buy the book just to support her if all the hubbub and prepub and buzz and PR about her is true, is my point. <\/p>\n","protected":false},"excerpt":{"rendered":"

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