{"id":9137,"date":"2014-06-17T16:45:02","date_gmt":"2014-06-17T16:45:02","guid":{"rendered":""},"modified":"2014-06-17T16:45:02","modified_gmt":"2014-06-17T16:45:02","slug":"teachable_moment_hillary_s_book_bombs","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2014\/06\/17\/teachable_moment_hillary_s_book_bombs\/","title":{"rendered":"Teachable Moment: Hillary\u2019s Book Bombs"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: Mrs. Clinton\u2019s book, it was just last Tuesday, one week ago on this program<\/a>, that I said I don\u2019t think things are going as well with her book as they had planned. I said that\u2019s just my first take, but based on things I\u2019m seeing in the news it\u2019s still number two on Amazon, despite having the whole Drive-By Media behind it. It\u2019s already been marked down to 40%. Standard operating procedure is to mark down to 30%, anywhere from 15 to 30%. Forty percent, the first week of a book, big book like this, not common. And so we had this e-mail that was released yesterday from a source inside Simon & Schuster, the publisher. They\u2019ve only sold 60,000 books. <\/p>\n

Now, stop and think. I think, folks, that this is a teachable moment. Here you have Simon & Schuster, New York publishing house, obviously caught up in the New York-Washington political axis, and in that world Mrs. Clinton is the biggest thing going. It was a big coup to get her and her book on her time as secretary of state. They paid her a $14 million advance, from the woman that was dead broke a few short years ago. They paid her $14 million. They needed 150,000 hardcover sales the first week. They got 60.<\/line><\/p>\n

But the thing is, Mrs. Clinton was the beneficiary of $50 million of free advertising with all the networks talking about it and interviewing her. And tonight Fox is orgasming over the fact that they\u2019ve got her on two different shows. They\u2019ve got her on Bret Baier\u2019s show at 6:45 and then they\u2019ve got her on Greta Van Susteren\u2019s show at seven. So she\u2019s gonna do 15 minutes with Bret Baier, and 15 minutes with Greta. She\u2019s all over CNN. She\u2019s all over everywhere and still can\u2019t get to number one on Amazon. The highest she got there was number two, which kind of makes me think that she might not have even really gotten there. <\/p>\n

The point is that when Simon & Schuster signed the deal with her, they were beside themselves. They thought they had the biggest publishing event in who knows how many years. They\u2019re sending press releases out and letters and, oh, my God, they were so happy. They were thanking each other and thanking themselves and praising everyone, oh, what a great thing. Everybody\u2019s gonna want to read this, and nobody cares. And they don\u2019t know that nobody cares. <\/p>\n

<\/a>They\u2019re not in the business of throwing $14 million away. Now, it is possible that people would like to buy access, invitations to parties, who knows. There\u2019s all kinds of reasons why businesses do what they do now. You go back and listen to Leslie Moonves about hiring the Letterman replacement, Colbert. They hire Colbert and Leslie Moonves says it\u2019s not about ratings, and it\u2019s not about selling ads. It\u2019s about bragging rights<\/a>. Okay. So Moonves wanted to be able to strut around and say, “I got the hippest guy in comedy, and I got him, and he\u2019s replacing Letterman. I don\u2019t care if anybody watches. I got the hippest guy. We don\u2019t sell on ratings in late-night, it doesn\u2019t matter if anybody watches.” It doesn\u2019t? <\/p>\n

Okay. So if you\u2019re Simon & Schuster and Hillary\u2019s a big get, the bragging rights are getting her, $14 million, that\u2019s what it took. You amortize it somewhere else. You have to. You\u2019re not gonna make that back on this book. So they gotta make it back somewhere else somehow. They do want to make it back, but maybe that\u2019s not why they spent the 14. Maybe they spent the 14 just for access. Hillary\u2019s cool, Hillary\u2019s hip, Hillary\u2019s the hottest thing going, they think. <\/p>\n

Fifty-five percent the American people think that she\u2019s lying about Benghazi, think she mishandled it. Sixty-one percent think that about Obama. The disconnect, to me, is stunning. And people who are in the business, you would think, you know, being able to relate to, understand customers, American customers, people who buy books. You would think there would be some innate understanding. And there\u2019s none. There\u2019s a total belief in the buzz and the PR, and the Clinton name, that it\u2019s magic and it\u2019s gonna result in what? Millions of copies sold? Who believed this? <\/p>\n

Now even with $50 million of free advertising, and not just free, but puff piece advertising. Mrs. Clinton is being lauded and celebrated and puff pieced all over the place. She just had one somewhat tough interview on NPR, which doesn\u2019t cancel out all of the fawning stuff that she\u2019s gotten. <\/p>\n

And my point, if you\u2019ll recall, is a quite, I think, salient point. Why does she need any publicity? This is Mrs. Hillary Clinton. She\u2019s the biggest, smartest woman in America, maybe the smartest woman in the world. She may be the first female president. She\u2019s secretary of state, first lady, why does she need a dime of promotion? Why, I would think Mrs. Clinton has a built-in audience that couldn\u2019t wait to buy her book, but apparently not. <\/line><\/p>\n

And who didn\u2019t know that? The people who are in business to know that didn\u2019t know that nobody cares. And even the people buying the book aren\u2019t gonna read it. And you know why? Because nobody believes what\u2019s in it is true. Nobody believes that Mrs. Clinton\u2019s really gonna tell us what did or didn\u2019t happen in Benghazi in this book and nobody believes that she\u2019s gonna dish dirt on Obama, talk about what really happened. It\u2019s just gonna be more press secretary type stuff. So in effect what does she get out of all of it? Well, she gets $14 million and she gets the publisher paying for the kickoff to her campaign. She gets the publisher to pay for the kickoff of her own campaign. <\/p>\n

Look, this is embarrassing. This is Hillary Clinton. And to have it out there now from an inside source at Simon & Schuster that this book is a bomb? You know, books, in a way — not always, but some, like movies, you better show up big the first weekend or you\u2019re in trouble. If you don\u2019t go boffo box office the first weekend with a movie, you got some problems. It\u2019s different from book to book. (interruption) Why are you looking at me? Well, why not? Two books in the top five. Children\u2019s list, New York Times, going on 30 weeks. I\u2019ve gotten not one dime of free media from anybody. Well, I take it back. Fox & Friends might have mentioned it, but I haven\u2019t done any interviews. I haven\u2019t gone anywhere. There hasn\u2019t been any significant time. I haven\u2019t promoted it other than here. I haven\u2019t gone out and done appearances, none of that. <\/line><\/p>\n

There hasn\u2019t been any fawning coverage of me. Some of the coverage, some of the reviews have been good. I must admit that. Some of the reviews have actually been good, truthful, and honest, in local papers around the country. But nowhere near the kind of rollout that average authors and nowhere near what Mrs. Clinton has done here. But my point always has been why does she need this? If you believe the prepub, if you believe all of this image, buzz, and PR that this is the smartest woman and everybody\u2019s behind her and everybody wants her to be great and everybody wants her to become president, the first female, all this, she ought to have a built-in audience just clamoring lining up to buy the book just with the knowledge it\u2019s on sale that day, not because they\u2019re watching TV and can told or convinced or persuaded to go buy it. If they have to do that to get people to buy this book, it\u2019s already a failure, if you ask me. <\/p>\n

But that\u2019s just my observation. I\u2019ve always found it weird. Well, no. I haven\u2019t found it weird. The fact that the people inside that New York-Washington bubble have no clue how the vast majority of people in this country actually perceive — I mean the woman lost her own coronation. How do you lose your own coronation? The 2008 Democrat nomination was hers. It was coronation. She wasn\u2019t even gonna have to compete, and out of the blue came a better looking, more preferable minority and the Democrats were conflicted, oh, my God, what do we do now? A black versus a woman. Oh, no. So they went for the young, good-looking guy. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Utica, New York. Hi, Joe. You\u2019re on first today. Welcome to the EIB Network.<\/p>\n

CALLER: Oh, wonderful. I was born a Democrat but have been a conservative all my life. As far as Hillary is concerned, that $14 million? That\u2019s an under-the-table contribute to her campaign. She\u2019s certainly not going to make the money on her book.<\/line><\/p>\n

RUSH: Look, it could well be. I\u2019m not going to level that kind of allegation when I don\u2019t know it. It\u2019s easier just to focus on (sigh) misguided competence. Look, the publishing industry is, like most other industries, dominated by liberals and leftists. And there\u2019s no doubt that there\u2019s a lot of love in all the publishing houses for Hillary Clinton, and $14 million at the end of the year is a rounding error on the P&L because Simon Schuster\u2019s owned by CBS. <\/p>\n

So there are any number of ways to make that $14 million disappear. What gets me — and I know that Joe\u2019s point is, “Rush, you\u2019re missing the point. They didn\u2019t invest thinking they were gonna sell tons of books.” Yes, they did. They might also be investing in her campaign. They might also be doing all that under-the-table stuff, and she might be using them and that $14 million to kick off her campaign.<\/p>\n

But at the same time, do not believe that they didn\u2019t think the book was gonna just jump off the shelves. (interruption) You really…? You\u2019re looking me. Do you really think they knew they had a dud and didn\u2019t care? No, of course they didn\u2019t. They thought this was gonna be big. They wanted it to be. Now, if Bill had a book and the title of that was Hard Choices with the foreword by Monica Lewinsky, then maybe you might have a book that would walk itself off the shelves. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: You know what the Clintons are missing? It\u2019s a humility gene. There really is no humility. As such, for anybody who has no humility — if you\u2019re not humble — you cannot possibly honestly assess how people think of you. Now, in Mrs. Clinton\u2019s world, that\u2019s important. I think the Clintons believe — and by the way, if you were in their shoes, it\u2019d be tough not to do this yourself. <\/p>\n

If you got nothing but fawning love, adulation, adoration for everything that you do for 25 or 30 years, you would begin to believe it, too. You\u2019d begin to believe that you\u2019re pretty hot stuff, and if you stop and look at the treatment the Clintons get, they were protected, they were built up. Bill Clinton is the biggest star in the Democrat Party today. He\u2019s a bigger draw, bigger star, more popular than even Barack Obama is — and, I think, ever was.<\/p>\n

But he still is. If that had happened to you, and you didn\u2019t have a good grounding when you were raised, and you didn\u2019t have any humility? (snorts) You\u2019d buy all of it, too. You\u2019d buy it, too, and you\u2019d think the world loved you and adored you, except maybe a couple people at Fox that don\u2019t like you. Maybe some people on talk radio don\u2019t like you, but elsewhere you are loved. <\/p>\n

So you don\u2019t understand. When the Benghazi thing happens, if you\u2019re Hillary, you don\u2019t understand. That\u2019s why she says, “What difference does it make now?” You know, what she\u2019s really saying is, “Why do you care? It\u2019s over with! We dealt with it. It was the video. Why do you care?” That\u2019s lack of humility, and maybe hubris as well. But, you know, the thing is we never really do get over the Clintons and what they do.<\/p>\n

<\/a>The Drive-Bys do, but the majority of the American people don\u2019t. For example, look. Just a month ago Monica Lewinsky<\/a> pops up all over again, and all the finger pointing and lying came streaming back to the American consciousness. Everybody that was alive back then remembered everything that happened. It was in contrast to the fawning building up, the puff-piece treatment that the Clintons get. <\/p>\n

Here came this woman that they literally destroyed. I think, by the same token, Benghazi is never going to go away for her. She thinks that she can make it go away by writing a book. (Actually a ghostwritten book.) But she thinks that she can make it go away and make people forget it, especially now that we\u2019ve captured their militia leader. But it\u2019s never going to go away for her. <\/p>\n

The bottom line is Hillary Clinton left Americans to die, and then lied about it. Regardless who was killing them, she left Americans to die and lied about it and then compounded all that by saying, “What difference does it make?” That\u2019s the kind of stuff that sticks with you. There would be no need to capture this guy, if she\u2019d done her job in the first place. So the idea that this is the smartest woman ever and the most competent and all?<\/p>\n

I have never bought into that. It\u2019s groupthink extraordinaire that makes people believe this, and I know how powerful groupthink is. I\u2019ve never wanted to be a party to it. If I spot groupthink, I make sure I\u2019m not in that group. Same thing with conventional wisdom. But, seriously. So you give her $14 million. Oh. Oh. Further evidence that there were great expectations for this book.<\/p>\n

This secret source inside Simon & Schuster says that they printed one million hard copies and shipped them to bookstore prior to the June 10 publication date. So if they went to press on a million books, they sure as hell thought they were gonna sell more than 60,000 the first week. This inside source says given this tepid launch, they\u2019re gonna lucky to sell 150,000 total in the lifetime of the book. <\/p>\n

And then the source said, “Look, it\u2019s a bomb, but it\u2019ll be interesting to see how they spin it,” and they will spin it, and it\u2019s not gonna be spun as a bomb. It\u2019ll end up, when all is said and done, that the low-information crowd\u2019s gonna think this is the biggest book that\u2019s ever been published by a woman in the world. What will make them believe it is all of this media that she is getting. <\/p>\n

“Huh. You don\u2019t get that kind of media attention unless you\u2019re really big and loved and popular and something\u2019s going on.” People will be able to be made to believe that. We\u2019ll just see. They\u2019ll find other ways to spin it. “Well, you know, it was a book written for a very narrow, highly educated, highly informed, specialized audience. We never really expected it to be a mass-appeal book. No, no, no.” Things like that will be used to explain it away. <\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: Mrs. Clinton\u2019s book, it was just last Tuesday, one week ago on this program, that I said I don\u2019t think things are going as well with her book as they had planned. I said that\u2019s just my first take, but based on things I\u2019m seeing in the news it\u2019s still number two on Amazon, […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"\nTeachable Moment: Hillary's Book Bombs - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.rushlimbaugh.com\/daily\/2014\/06\/17\/teachable_moment_hillary_s_book_bombs\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Teachable Moment: Hillary's Book Bombs - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: Mrs. Clinton\u2019s book, it was just last Tuesday, one week ago on this program, that I said I don\u2019t think things are going as well with her book as they had planned. 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