{"id":6081,"date":"2015-06-22T18:52:33","date_gmt":"2015-06-22T18:52:33","guid":{"rendered":""},"modified":"2015-06-22T18:52:33","modified_gmt":"2015-06-22T18:52:33","slug":"taylor_swift_takes_on_apple","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2015\/06\/22\/taylor_swift_takes_on_apple\/","title":{"rendered":"Taylor Swift Takes on Apple"},"content":{"rendered":"<p><a href=\"\/\/videos\/37\/66574\" target=\"_blank\"><img class=\"alignright\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/listentoit.jpg\" alt=\"Listen to it Button\"><\/a><\/p>\n<p>RUSH: Apple and Taylor Swift. There\u2019s more to this than you may think. There is. As you know, Apple on June 30th is going to announce\/introduce\/release\/inaugurate their own music streaming service, because people don\u2019t want to buy tunes anymore at 99\u00c2\u00a2. They want to stream them.<\/p>\n<p>Apple tried the streaming business in kind of a half-sorted way with iTunes Radio but it didn\u2019t really take off, and now they\u2019re going full-bore into it. They are offering &#8212; they\u2019re gonna offer &#8212; a three-month free trial, and then after that it\u2019ll be $9.99 a month. And Apple said (paraphrase), &#8220;By the way, since there is nobody paying for the service for the first three months, we aren\u2019t going to be paying any royalties either to the artists or the writers, the performers.&#8221;<\/p>\n<p>Of course, this did not sit well with the music industry, which is having a tough time. The biggest problem the music industry is having is generational. Millennials have grown up with music free as a bird on YouTube. Millennials, the last thing they ever expect to have to pay something for is music. It has been free from the first moment they got interested in it, and as such, people that get into the streaming business are having a difficult time monetizing it.<\/p>\n<p><img id=\"eZObject_107206\" class=\"aligncenter\" align=\"middle\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/APPLETAYOR.jpg\"\/><BR\/>The royalties, therefore, being paid to artists and performers are getting smaller and smaller and smaller. And because the customer expects music to be free, everybody on the production side is saying, &#8220;Hey, wait! What about us? How are we going to get paid?&#8221; It took Taylor Swift &#8212; who is one of the few artists who still sells albums in great quantity. Taylor Swift\u2019s latest album, &#8220;1989,&#8221; she sold eight or nine million copies of it since late last year.<\/line><\/p>\n<p>Very few artistes sell albums. People won\u2019t buy albums. They stream songs. I mean, some people download albums. Some people&#8230; There are still purchases, but it\u2019s nowhere near the way it used to be the primary consumption of music. And more and more people, as I say, when you tell them that they\u2019re going to have to pay to listen to music, they get offended. That\u2019s not something that they do.<\/p>\n<p>In fact, it\u2019s not just music. Millennials have grown up expecting a lot of stuff to be free. It\u2019s why they hate the cable companies. It\u2019s why they hate the phone companies. It\u2019s why they hate the electric companies. It\u2019s why they hate the car companies. Because they charge them! They hate to have to pay for anything. Taylor Swift comes along and says, &#8220;Hey, Apple? You don\u2019t give us free iPhones. Why should we musicians give you our music for three months just so you can establish a streaming service?<\/p>\n<p>&#8220;Why should we let you use us for free while you establish something you hope to profit big time off of?&#8221; Well, Apple caved inside of 20 minutes. But there\u2019s more to this. If I were to tell you that what Apple is really intending to do is increase the royalties paid to artists by virtue of the three-month trial &#8212; they are! That\u2019s one of their objectives. The musicians and artists said, &#8220;Okay, then all you executives at Apple, go without your salaries for three months and see how it feels.&#8221;<\/p>\n<p>I mean, some really reasonable, counter-arguments were presented, and Apple &#8212; with at least $200 billion in cash hanging around &#8212; had no choice but to cave here. But what their ultimate objective is, with the three-month trial, actually will be more beneficial to artists, performers, producers and so forth than anything in the streaming business now, simply because of size.<\/p>\n<p>I will explain this to you as the program unfolds before your very ears. (interruption) Well, the&#8230; The objective is Apple wants to put Jay-Z out of business. They\u2019d love to put Spotify out of business. By the way, there\u2019s another thing nobody\u2019s talking about here, yet. But can Apple just&#8230;? I mean, Spotify and Pandora, they won\u2019t have this kind of money. They couldn\u2019t do this!<\/p>\n<p>Is there some sort of legal&#8230;? Can Apple just legally pay these artists out of pocket? I don\u2019t know, folks.<\/p>\n<p>END TRANSCRIPT<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RUSH: Apple and Taylor Swift. There\u2019s more to this than you may think. There is. As you know, Apple on June 30th is going to announce\/introduce\/release\/inaugurate their own music streaming service, because people don\u2019t want to buy tunes anymore at 99\u00c2\u00a2. They want to stream them. Apple tried the streaming business in kind of a [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift Takes on Apple - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2015\/06\/22\/taylor_swift_takes_on_apple\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Taylor Swift Takes on Apple - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: Apple and Taylor Swift. There\u2019s more to this than you may think. There is. As you know, Apple on June 30th is going to announce\/introduce\/release\/inaugurate their own music streaming service, because people don\u2019t want to buy tunes anymore at 99\u00c2\u00a2. They want to stream them. 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