{"id":375740,"date":"2020-12-08T16:00:00","date_gmt":"2020-12-08T21:00:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=375740"},"modified":"2020-12-09T15:59:58","modified_gmt":"2020-12-09T20:59:58","slug":"are-you-ready-for-super-bowl-blm","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2020\/12\/08\/are-you-ready-for-super-bowl-blm\/","title":{"rendered":"Are You Ready for Super Bowl BLM?"},"content":{"rendered":"

RUSH: There\u2019s an ad agency out there. You remember, my friends, I\u2019ve often said on this program, pay attention to advertising in one way, that advertising reflects where we are as a culture. And that\u2019s true, up until recently. Advertising was the best indicator of where we were going culturally. Why? Because advertising is geared to the young. They have not made lifetime spending decisions yet. They have not chosen their brand of beer. They\u2019ve not chosen anything yet. So you advertise at \u2019em.<\/p>\n

And in advertising at them or to them, you have to figure out what they\u2019re doing, what they think is cool, what they think is hip, and you\u2019ve gotta reach \u2019em on that basis. So I always thought advertising was one of the best indicators of where we were heading culturally. Now I\u2019m not so sure. It\u2019s kind of like polling. Polling used to tell us what people think. It used to be reflective, but it isn\u2019t. Polling is manipulation. Polling is an attempt to shape public opinion, not reflect it. And advertising may be the same thing now. Advertising may be used to shape the culture rather than reflect it.<\/p>\n

The reason I bring this up, there was a story on Breitbart four days ago, and the headline, “Social Justice Bowl?: Ad Agency Predicts ‘Black Lives Matter\u2019 Theme for Super Bowl LV<\/a> — Bill Oberlander, the co-founder of the social justice ad agency OBERLAND, insisted that marketers can no longer ‘duck\u2019 racial, social, and political issues. ‘It\u2019s going to be Black Lives Matter, it\u2019s going to be COVID. It\u2019s going to be [about] coming together,\u2019 Oberlander said.<\/p>\n

\"\"<\/p>\n

“Oberlander cited a recent Apple Beats ad entitled, You Love Me, featuring tennis champ Naomi Osaka and NASCAR driver Bubba Wallace. In which sports celebrities suggest that America loves black performers, athletes, and culture, but not necessarily black people. This sort of activism is what Oberlander thinks will fill the airwaves between plays for Super Bowl LV.”<\/p>\n

He said, “I can\u2019t imagine that advertisers are not going to use this as an opportunity to speak up on behalf of their brands — or on behalf of the social impact that\u2019s going on all around.” So do you want to watch a Super Bowl whose theme is Black Lives Matter, which is not about civil rights. Black Lives Matter is an admitted and confessed Marxist organization. It\u2019s right there on their website.<\/p>\n

\"\"<\/a>But what\u2019s obvious, folks, the left doesn\u2019t give a damn anymore whether they offend half the country with what they do or not. They\u2019re totally fine losing however many sets of eyes that they\u2019re gonna lose. They\u2019ve been paying no attention to anything but what comes out of the bubble of Drive-By Media and the mouths of a relatively few number of communities. I don\u2019t know about you. I don\u2019t want to be lectured to watching the Super Bowl about social justice, but this ad agency exec thinks there\u2019s no way it\u2019s not gonna happen.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: What's obvious, folks, the left doesn't give a damn anymore whether they offend half the country with what they do or not.<\/p>\n","protected":false},"author":49,"featured_media":375807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nAre You Ready for Super Bowl BLM? - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.rushlimbaugh.com\/daily\/2020\/12\/08\/are-you-ready-for-super-bowl-blm\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Are You Ready for Super Bowl BLM? - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: What's obvious, folks, the left doesn't give a damn anymore whether they offend half the country with what they do or not.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2020\/12\/APP-120820-Super-Bowl-BLM-Black-Lives-Matter.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Prayias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/#website\",\"url\":\"https:\/\/www.rushlimbaugh.com\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rushlimbaugh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2020\/12\/08\/are-you-ready-for-super-bowl-blm\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2020\/12\/APP-120820-Super-Bowl-BLM-Black-Lives-Matter.jpg\",\"contentUrl\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2020\/12\/APP-120820-Super-Bowl-BLM-Black-Lives-Matter.jpg\",\"width\":640,\"height\":360},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2020\/12\/08\/are-you-ready-for-super-bowl-blm\/#webpage\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2020\/12\/08\/are-you-ready-for-super-bowl-blm\/\",\"name\":\"Are You Ready for Super Bowl BLM? 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