{"id":37526,"date":"2011-05-19T00:05:16","date_gmt":"2011-05-19T00:05:16","guid":{"rendered":""},"modified":"2011-05-19T00:05:16","modified_gmt":"2011-05-19T00:05:16","slug":"jackson_lee_denounces_pepsi_super_bowl_ad_as_demeaning","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2011\/05\/19\/jackson_lee_denounces_pepsi_super_bowl_ad_as_demeaning\/","title":{"rendered":"Jackson Lee Denounces Pepsi Super Bowl Ad as &#8220;Demeaning&#8221;"},"content":{"rendered":"<section>\n<p>RUSH: I finally watched a few of the commercials from the Super Bowl, folks. We had this discussion yesterday about what a different game I saw being at Cowboys stadium and what you saw watching on television. And, you know, what you saw watching on television, you thought that it was a nail-biter, exciting game and all that. And look, again, I want to stress here, remember, I\u2019ve got nothing against the Green Bay Packers. This has nothing to do with the outcome of the game. I\u2019m just telling you that as an on-site spectator the game did not have Super Bowl characteristics. It seemed like a regular season game. I mean there\u2019s all kinds of turnovers, no great heroics. I don\u2019t know. It didn\u2019t have the feel. I remember telling people in the booth after watching a couple series, it\u2019s over. This game is over. The Steelers cannot stop the pass and they have an anemic offense. They\u2019re not gonna score enough points to keep up with these guys, just isn\u2019t gonna happen. <\/p>\n<p>And I watched the game with that whole mind-set and not once during the game did that mind-set change, not once during the game did I think the Steelers had a prayer. (interruption) What do you mean the Packers let \u2019em back in? Oh, come on, the Packers let \u2019em back in, the third quarter you\u2019re talking about here? The second half, games ebb and flow like that, there\u2019s always momentum shifts, but the Packers have never trailed by more than seven points in a game all season. They don\u2019t let people back in the game. And, remember, I saw the Packers in New England on December 19th, their backup quarterback nearly beat the Patriots. I mean that is a damn good team, look at all the people they had on injured reserve. The real story is the players that are potential all-pros and all-stars who never made it on the field \u2019cause they\u2019re on injured reserve, that is one hell of a team and that team is gonna be pretty solid for years to come. It\u2019s very young, got a great core group of people there, good coaching staff, front office and all of that. <\/p>\n<p>Anyway, let me get to the point here. I finally watched some of the commercials, and I saw the Pepsi Max commercial, you know which one I\u2019m talking about. &#8216;A black woman sitting on a park bench gets angry with her husband after an attractive, white female jogger sits down next to the couple and smiles and waves at the man. After the man smiles back, his girlfriend or wife gets angry and whips her Pepsi Max can at him. The man ducks, and the can hits the attractive jogger in the head. The ad is titled &#8216;Love Hurts.&#8221; And I thought, well, you know, it\u2019s kind of funny. I was also humorously amazed at how you could use a baby bulldog in Doritos commercials and so forth. I thought those were kind of funny. <\/p>\n<p>But guess what\u2019s happened here with this Pepsi commercial? Sheila Jackson Lee is blasting it as a demeaning Super Bowl ad. &#8216;Sheila Jackson Lee (D-Texas) said it was ridiculous for the soft drink maker to air the advertisement during African-American history month. &#8216;In this month of African-American history where we\u2019re trying to celebrate what is good and great, it certainly seems ridiculous that Pepsi would utilize this kind of humor,\u2019 she said. &#8216;It was not humorous. It was demeaning &#8212; an African-American woman throwing something at an African-American male and winding up hitting a Caucasian woman.\u2019 Jackson Lee said she has a sense of humor and believes in the First Amendment. She also said the Super Bowl is a great time for &#8216;fellowship\u2019 with family members.\u2019 That\u2019s why she\u2019s so disappointed with the Pepsi ad. <\/p>\n<p>Now, I have to tell you, I looked at the ad and I did not see colors. Well, I saw colors, but I didn\u2019t think there was anything racial here. This was not demeaning to anybody. I\u2019m a conservative. I don\u2019t say, &#8216;Oh, look at that, white gal gets hit by a black guy and a Pepsi can, oh, wow, how did they get away with it?\u2019 I didn\u2019t see it that way. I didn\u2019t see this as demeaning to anybody. I thought if I\u2019m Pepsi, why do I want to advertise this product by having somebody throw a can of it at somebody? Not whether they\u2019re black or white. I thought it was somewhat humorous, but I don\u2019t see anything anti-black in this. I certainly didn\u2019t see anything disrespectful. I didn\u2019t see anything disrespectful of Black History Month in this. And yet here\u2019s Sheila Jackson Lee, she doesn\u2019t object to hitting a complete stranger, leaving her knocked out on the ground, she\u2019s not concerned about any of that in this ad. The white girl\u2019s blonde. I don\u2019t know if that\u2019s a factor in Sheila Jackson Lee &#8212; (interruption) what are you looking at me for, Snerdley? Well, there is a lot going on in the ad culturally. Are you referring to the fact that the black guy finds the white jogger attractive? Part of it, yes. Well, fine. <\/p>\n<p>I know the demographics and all I\u2019m saying is that I don\u2019t see this ad and immediately have a civil rights reaction. I don\u2019t look at the ad and say my race has been offended here, and I gotta go call Jesse Jackson, except I can\u2019t get a hold of Jesse Jackson because he\u2019s in Jerry Jones\u2019 suite wishing that it was Cameron Diaz feeding him popcorn instead of A-Rod. After he leaves Jerry Jones\u2019 suite, he\u2019s gonna go to the Steelers locker room. That\u2019s why she couldn\u2019t get hold of him. Well, he was. He was in Jerry Jones\u2019 suite with all the Hollywood types. That\u2019s where the Reverend Jackson was. And Al Sharpton was meeting with lawyers trying to handle his IRS debt. So there really wasn\u2019t a whole lot of people to call here, so she has to go to the media here to complain about a demeaning ad. I just don\u2019t see it this way, but then again Sheila Jackson Lee is one of many people just sitting out there waiting to be offended. Their purpose in life is to be offended and then try to effect on impose limits on somebody else\u2019s behavior, corporate or otherwise because what they\u2019ve done has offended you. <\/p>\n<p>BREAK TRANSCRIPT<\/p>\n<p>RUSH: Gary in Minneapolis. Hello, sir. It\u2019s great to have you on the EIB Network. Hello.<\/p>\n<p>CALLER: Yeah, hello, Rush. Good to talk to you again here.<\/p>\n<p>RUSH: Thank you very much, Harry.<\/p>\n<p>CALLER: It\u2019s Gary.<\/p>\n<p>RUSH: Gary, sorry about that. Yes, I\u2019m thinking of Fort Wayne, Indiana. Sorry.<\/p>\n<p>CALLER: Yeah, I know. His parents had a great sense of humor. Say, I\u2019d like to comment about that pop commercial. I\u2019m not gonna mention the name; they don\u2019t deserve the plug. But where the woman gets hit in the head with the can of pop at the end.<\/p>\n<p>RUSH: Yeah.<\/p>\n<p>CALLER: Okay, well, first of all I think you\u2019re a little off on the races. I think there\u2019s a black-on-white racism there. I think racism is racism. I think it was sexist. But the thing that was really bad in my opinion was at the end the black-on-white violence where pop can hit her in the head? Concussion, possibly? She falls on the ground and hits her head, maybe? Concussion, possibly? These two people sneak off. They leave her laying there. I just thought it was totally unacceptable. I e-mailed Pepsi. They\u2019ve already got back to me and they\u2019ve apologized to me. Whatever. You know how that goes. They\u2019re gonna tell me they\u2019re sorry no matter what. Anyhow, I just thought you were a little wrong on that there, Rush, because it was totally unacceptable in my opinion &#8212; <\/p>\n<p>RUSH: All right. But &#8212;<\/p>\n<p>CALLER: &#8212; and I think real people get hurt in real life from things like that.<\/p>\n<p>RUSH: Yeah, but you agree that it\u2019s&#8230; Sheila Jackson Lee says it\u2019s anti-black racism.<\/p>\n<p>CALLER: Nah. See, that\u2019s what I told Bo is that we both see it as racism. I see it totally different than her. I&#8230; You know, I see saw the white-on-black. (sic)<\/p>\n<p>RUSH: That\u2019s all I said was I do not think the way Sheila Jackson Lee does. The last thing I would see in that ad is white on black racism.<\/p>\n<p>CALLER: No, I see black-on-white racism. But racism is racism, Rush. You know, you went over that enough time and everybody agrees with that. But the violent thing is what I didn\u2019t understand and &#8212;<\/p>\n<p>RUSH: Yeah?<\/p>\n<p>CALLER: &#8212; Pepsi just has no&#8230; I shouldn\u2019t even mention the name. They have no right to show that type of thing and leave her laying there? I mean, that was just unacceptable. <\/p>\n<p>RUSH: Well, probably &#8212;<\/p>\n<p>CALLER: I just thought that it should never have been in the Super Bowl of all things.<\/p>\n<p>RUSH: It probably disturbed you that a lot of people were laughing about it.<\/p>\n<p>CALLER: Exactly! Exactly! Then I go online and they show where they show these different ones and 80% of the people thought it was funny, and it\u2019s disgusting. It absolutely has no place in our society. I don\u2019t care what this pop company thinks.<\/p>\n<p>RUSH: Okay, well, so let me ask you: Do you think there would have been outrage or laughter if a white woman threw the can at a gorgeous black woman and decked her and then left her in the park in pain, &#8216;perhaps with a concussion\u2019?<\/p>\n<p>CALLER: You think there would have been? (laughing)<\/p>\n<p>RUSH: (laughing) <\/p>\n<p>CALLER: (laughing) I love you, Rush. Absolutely. You got a sense of humor like me, and you keep me laughing.<\/p>\n<p>RUSH: How about this. I still think about that stupid polar bear commercial from Nissan. No, it\u2019s not a Super Bowl ad. It started running during the playoffs of the NFL, but this guy is walking out of his house to get in his car. It happens to be a new electronic Nissan Leaf. Elsewhere in the world a polar bear is migrating &#8212; <\/p>\n<p>CALLER: Oh, ohhhh! Okay. Yeah, you\u2019re saving his life (laughing)<\/p>\n<p>RUSH: &#8212; and ends up at this guy\u2019s house to give him a hug for driving this car, thereby ostensibly saving the polar bear\u2019s environment and habitat.<\/p>\n<p>CALLER: Yep.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125106.Par.4584.ImageFile.jpg\" width=\"300\" height=\"190\" class=\"alignright\"\/>RUSH: Now, the danger there is that (laughing) if a polar bear comes up to you, don\u2019t hug the thing! You\u2019re gonna die. To me, it\u2019s silly. It\u2019s based on false premise. This guy hugs this polar bear. The polar bear\u2019s all excited this guy\u2019s driving a little electronic car, and that\u2019s actually dangerous. A polar bear is nothing to mess with.<\/p>\n<p>CALLER: Yeah, to say the least. You think grizzlies are bad, look out for the polar bear. They are really dangerous.<\/p>\n<p>RUSH: They\u2019re stupid! They haven\u2019t the slightest idea what people are driving. They don\u2019t even know what a car is! They don\u2019t even know what an ice floe is! They don\u2019t know what a glacier is. Hell, they don\u2019t even know they\u2019re polar bears, for crying out loud. They don\u2019t even know they\u2019re in water when they\u2019re in water!<\/p>\n<p>BREAK TRANSCRIPT<\/p>\n<p>RUSH: Let me explain to you, having now discussed this for a portion of the nearly two hours of this program today, let me explain to you the Pepsi Super Bowl commercial that we have been discussing today. The real point of that ad, the thing to take away from that ad was, as far as Pepsi is concerned, it was brilliant. That Pepsi ad hit the bull\u2019s-eye, and what\u2019s fascinating is that Sheila Jackson Lee, a black woman, is clueless. <\/p>\n<p>Now, if you don\u2019t know this, you have to understand that one of Pepsi\u2019s largest demographics in buying the product is black females. Black women buy Pepsi over Coke in big numbers. Also, one of the biggest pet peeves black women have in recent decades is black men marrying or pairing up with white women. Just bugs \u2019em, particularly if they happen to be blonde. I mean that\u2019s lighting the fuse. It\u2019s already a bomb there, but if the white woman happens to be blonde, black women are just&#8230; \u2019cause they\u2019re taken off the market. That\u2019s another black guy gone from the marketplace of available men. So the Pepsi ad has a white woman getting decked by a can of Pepsi thrown by a black woman, home run if you understand the demographics here. So that was an ad that scored big with one of Pepsi\u2019s demographics. <\/p>\n<p>Now, they can\u2019t come out and say this, and they have to weather all of the criticism when it\u2019s over, with a smile and with clenched teeth \u2019cause they know that what they did from a marketing and advertising perspective was probably a home run. But they can\u2019t say it. I, El Rushbo, of course, can. And you wait, you just wait the outrage to this explanation of the ad that there will be. But of course what\u2019s new? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>RUSH: I finally watched a few of the commercials from the Super Bowl, folks. We had this discussion yesterday about what a different game I saw being at Cowboys stadium and what you saw watching on television. And, you know, what you saw watching on television, you thought that it was a nail-biter, exciting game [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jackson Lee Denounces Pepsi Super Bowl Ad as &quot;Demeaning&quot; - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.rushlimbaugh.com\/daily\/2011\/05\/19\/jackson_lee_denounces_pepsi_super_bowl_ad_as_demeaning\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Jackson Lee Denounces Pepsi Super Bowl Ad as &quot;Demeaning&quot; - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: I finally watched a few of the commercials from the Super Bowl, folks. We had this discussion yesterday about what a different game I saw being at Cowboys stadium and what you saw watching on television. 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