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<\/p>\nRUSH: Do you remember Frank Luntz? Frank Luntz is a famous pollster and focus group researcher, and he\u2019s hired by countless numbers of American corporations to do market research.<\/p>\n
So he\u2019s essentially a pollster, and Frank Luntz has been all over television the past few weeks suggesting that if the pollsters get it wrong again, that that ought to be the end of the line for them. It ought to be the end of their business, will be the end of their reputation. He was so certain the polls were right, they\u2019re not gonna get it wrong again, he said.<\/p>\n
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“The polls are not wrong. Trump is gonna lose in a landslide! It\u2019s gonna be a blue wave,” Frank Luntz said. Charlie Cook, ditto. Charlie Cook — the dean, the guru of this stuff inside the Beltway — assuring everybody, “The polls are dead-on. Trump is toast. Trump is history. He\u2019s going to be swept out of town in a blue wave. It\u2019s Biden plus eight! It\u2019s Biden plus 10!”<\/p>\n
Then we have our famous narratives that have been making excuses ever since last night — actually, the day before yesterday. Well, Luntz was wrong. The pollsters were wrong. So, Frank, I guess you\u2019re gonna be telling these pollsters to close up shop because they\u2019ve lost all credibility.<\/p>\n
Actually, I have thoughts on this as the program unfolds. But that\u2019s not what Frank Luntz is gonna do. You know how I\u2019ve reminded you over the course of many, many years that the news business is the one business in America with the customer\u2019s always wrong?<\/p>\n
If you read the New York Times or watch CNN or whatever, CBS, ABC, NB, and you don\u2019t like what you see, and you\u2019re a customer, you\u2019re a consumer. And you watch \u2019em, you read them, they have advertising. You are a customer when you are patronizing mainstream news. So you call \u2019em and say, “You guys are so biased. You\u2019re so unfair,” what do they tell you?<\/p>\n
“You don\u2019t know what you\u2019re talking about,” they say. “You\u2019re not smart enough to follow what we do. You\u2019re nowhere near sophisticated enough to understand our business; so screw you.” And they laugh at you and they make fun of you, and then they deny that they\u2019re liberal, and they deny that they\u2019re biased. They blame you.<\/p>\n
So I want you to listen to this. This is Frank Luntz not long ago on the Fox News Channel. He is being interviewed by Bret Baier. “After the last round in 2016, we heard that there were adjustments being made, that the pollsters had a better sense of the Trump voter, and that the mistakes of 2016 wouldn\u2019t be made again. You guys were gonna get it right and that you had it right and that Trump was toast. But, Frank, it\u2019s actually worse this year than it was in 2016. Pollsters got it wrong worse in 2020 than they did in 2016. How do you explain it?”<\/p>\n
LUNTZ: Because it is impossible to poll them. The fact is a lot of Trump people want to send a message to Washington, to the swamp. They want to send a message that they\u2019re not going to be treated and ignored and forgotten and lied to. And so they simply don\u2019t cooperate with pollsters.<\/p>\n
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RUSH: So it\u2019s your fault. Did you hear that? It\u2019s your fault that the professional pollsters can\u2019t do their jobs. Mr. Snerdley, did you hear that? It\u2019s your fault. You Trump voters specifically, it\u2019s your fault. You can\u2019t be trusted. You can\u2019t be polled. You\u2019re smarter than the pollsters, and you lie to them. They can\u2019t do their jobs because of you.<\/p>\n
My goodness, folks. Holy smithereens. Now they\u2019re blaming the customer again. They\u2019re blaming you because they can\u2019t find a way to get you to tell them the truth. And they don\u2019t think that there\u2019s any responsibility on their part for this current state of affairs. Why? Frank, why are people not honest with pollsters?<\/p>\n
Could 2016 have anything to do with it? Could the daily Drive-By Media presentation have anything to do with it? Could the fact that Trump voters think that pollsters and the media are trying to destroy Donald Trump, could it have anything to do with it? This is not happening in a vacuum. There are reasons people do things. There are reasons people behave as they do.<\/p>\n
“Because it\u2019s impossible to poll them. The fact is a lot of Trump people want to send a message to Washington, to the swamp. They want to send a message, they\u2019re not gonna be treated and ignored and forgotten and lied to. And so they simply don\u2019t cooperate with the pollsters.”<\/p>\n
It means they\u2019re outsmarting the pollsters. It means these idiot Trump voters are finding a way to ruin the pollsters\u2019 reputations, right, Frank? Man, oh, man, I never thought I\u2019d see the day. These Trump voters, they must be pretty crafty. They must be pretty sneaky. They must be pretty sharp, if they\u2019ve found a way to humiliate and embarrass these massively popular, profoundly expertise polling units. These hayseed hicks. These people that live out there in flyover country have found a way to outsmart the smartest of the smart inside the Washington Beltway, the pollsters. I find it fascinating.<\/p>\n
Anyway, folks, bottom line, your fault. Your fault they\u2019re screwing up. Your fault Nate Silver can\u2019t get it right. Your fault Charlie Cook wrong again. Your fault. ABC, CBS, NBC, Wall Street Journal, New York Times, take your pick of all these combo polling units, it\u2019s your fault because you have found a way to undermine their business. If I were you, I\u2019d be feeling pretty hot about now, you know, pretty good.<\/p>\n
BREAK TRANSCRIPT<\/p>\n
RUSH: There is a story at TheHill.com today. “Frank Luntz: Polling Profession ‘Done\u2019 After Election Misses: ‘Devastating to My Industry.'”<\/a> So he\u2019s being consistent. He did say weeks ago that if they got it wrong in 2020, that it would be “devastating to my industry,” quote, unquote.<\/p>\n
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<\/a>Story today. “Frank Luntz declared that ‘the polling profession is done\u2019 after this year\u2019s presidential election, in which a number of polls appeared to show a much brighter picture in various states for Democratic presidential nominee Joe Biden.” They did get it wrong.<\/p>\n