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<\/p>\nRUSH: Did you hear what the CEO of Chick-fil-A said? Maybe he\u2019s the former CEO. Dan Cathy, is that his name? He said that white people should be shining the shoes of black people to learn what — yeah, he did. In fact, I have the sound bite. Let me find where it is. It\u2019s toward the back of the list here, I think. That\u2019s how I learned about it. Audio sound bite number 16. Yeah. This was Sunday in Atlanta at the Passion City Church during a roundtable discussion, Chick-fil-A CEO Dan Cathy said this about how to help improve race relations in America.<\/p>\n
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CATHY: We need to just go right on over and shine their shoes. And whether they got tennis shoes on or not — maybe they got sandals on — it really doesn\u2019t matter. But, there\u2019s a time in which we need to have some personal action here and maybe we need to give them a hug, too. I bought about 1,500 of these [shoeshine brushes] and I gave them to all our Chick-fil-A operators and staff a number of years ago. So any expressions of a contrite heart, of a sense of humility, a sense of shame, a sense of embarrassment begat with an apologetic heart.<\/p>\n
RUSH: So the reason this appeals to me is not what you may think. I\u2019ve been there, done that. This is a cutting edge of societal evolution moment. My first job, the first job I ever had outside of the house, you know, chores and that kind of thing, the first paying job I had was to shine shoes in a barbershop, 13 years old. I was fascinated with making shoes shine. I wanted to be the best at it. I wanted to figure out how to do it. And I had that job for three months. I earned $50 in three months. And it was such an educational experience in all kinds of ways.<\/p>\n
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I eventually had to give the job up because there was public pressure. I didn\u2019t need the job. I had a relatively affluent family, and the job should have gone to a more needy person. And that was a partial factor in why, but also school starting. I did it during the summer. And school starting and having some after-school activities would have limited my ability to get to the barbershop. But one of the things, when I first got the gig, the shoeshine stand was as far back in the barbershop as you could go, and I\u2019d sit back there and I\u2019d wait for customers to show up, and nobody would show up.<\/p>\n
And after the first four or five days, one of the barbers — the owners — said, “What are you gonna do to change this? You think they\u2019re just gonna come to you back there?” I said, “Well, if I wanted a shoeshine…” He said, “Exactly. They don\u2019t want a shoeshine. You gotta understand: Everybody\u2019s shoes you\u2019re gonna shine in here does not want one, so what you\u2019re gonna have to do…” He gave me an idea.<\/p>\n
He said, “Whenever we have somebody…” We had four barber chairs. “Whenever somebody\u2019s in the chair, just go up and start buffin\u2019 the shoes, and they\u2019re gonna say to you, ‘Wait, wait, wait! Wait! I don\u2019t want you to do that. I\u2019m not paying for this,\u2019 and you say, ‘I\u2019m not charging you, sir. This is a service offered by me and the barbershop at no charge.'”<\/p>\n
The barber said to me, “You watch how many of them will then ask you to go ahead and do it for real, ask you what you charge for it,” and that\u2019s exactly what happened. So I gave \u2019em a free buff, and it led to — I\u2019d say — over half of the customers wanting a shoeshine. Then when they saw how good I was at it and how I could pop that shoeshine buff rag, I learned something else.<\/p>\n
You go to the barber supply store, and you have access to pieces of equipment and various types of shoeshine and other things that were never sold retail. It\u2019s the same thing in the restaurant business. Restaurant supply stores have things that you\u2019ll never find at even the biggest grocery store or Costco or what have you. So I would always use that.<\/p>\n
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“I\u2019ve got stuff you can\u2019t get at home. I\u2019ve got stuff that will make your shoes shine like you can\u2019t make your own shoes shine.” I said, “I have studied the spit-shine technique of the U.S. military. I\u2019ve perfected it. You want to see how it works?” “Oh, yeah!” So, 50 bucks in three months at 50 cents a pop. I loved it — absolutely loved it — and now you\u2019ve got the CEO of Chick-fil-A saying, “Yeah, that\u2019s what we need to do. We need to start shining the shoes of…”<\/p>\n
(interruption) “When is this embarrassing groveling gonna stop?” I don\u2019t know, but it will at some point, because it\u2019s all going to consume itself somehow. It will at some point. I can\u2019t predict why because nobody can.<\/p>\n","protected":false},"excerpt":{"rendered":"
RUSH: Did you hear what the CEO of Chick-fil-A said? He said that white people should be shining the shoes of black people.<\/p>\n","protected":false},"author":56,"featured_media":280121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\n