{"id":352674,"date":"2020-06-17T15:45:00","date_gmt":"2020-06-17T19:45:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=352674"},"modified":"2020-06-18T15:55:11","modified_gmt":"2020-06-18T19:55:11","slug":"the-real-story-of-aunt-jemima","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2020\/06\/17\/the-real-story-of-aunt-jemima\/","title":{"rendered":"The Real Story of “Aunt Jemima”"},"content":{"rendered":"

RUSH: Yeah, that\u2019s right, folks, I don\u2019t know if you\u2019ve heard or not, but Quaker Oats has decided they\u2019re gonna get rid of Aunt Jemima pancake mix and the syrup. I think they\u2019re gonna do it before anybody pressured them to do it, I\u2019m not sure. Somebody may have pressured them to do it. The Aunt Jemima person was a real person. But here\u2019s the story.<\/p>\n

\"\"<\/p>\n

“Aunt Jemima brand to change name, remove image that Quaker says is ‘based on a racial stereotype.'” Now, this brand, Aunt Jemima pancake mix and syrup is a 130-year-old brand and it features a black woman named Aunt Jemima who was originally dressed as a minstrel character and then as a domestic cook and maid.<\/p>\n

But I don\u2019t think people know who Aunt Jemima was. There was an actual real person, and I have it here somewhere. And I\u2019m gonna have to delay it, go back to the phones \u2019cause I thought I had these two pieces of paper right back-to-back, but I don\u2019t. Wait \u2019til you hear her story, and wait \u2019til you hear how Quaker Oats made her wealthy and rich. And she\u2019s a former slave. Aunt Jemima was a former slave. A real one. Not a descendant.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Okay. Aunt Jemima, a 130-year-old brand from Quaker Oats, a pancake syrup and pancake mix. What has happened is that Quaker Oats has announced today that they\u2019re gonna broom the brand. The Aunt Jemima brand is gonna get a new name, and they\u2019re gonna remove the image of Aunt Jemima because Quaker Oats says it\u2019s based on a racial stereotype.<\/p>\n

So I don\u2019t know if Black Lives Matter demanded this or if Quaker Oats is just getting out ahead of the curve. I wouldn\u2019t be surprised if it\u2019s the latter. How many of you are getting to the point where you\u2019re just throwing your hands up and saying, “Look, let\u2019s get rid of anything that upsets anybody and then can we shut up?” How many are getting to that point?<\/p>\n

Get rid of anything that upsets you. Except you and I won\u2019t be able to do that. But, I mean, the people that are permitted to have grievances. There are only a certain number of people allowed to have grievances against America. You understand that? We white supremacists are not allowed to have grievances \u2019cause we are (chuckles) the grievance. White supremacists!<\/p>\n

What an absolute crock. White privilege? I\u2019ll tell you, white privilege is liberal elites. They\u2019re the ones that have white privilege. When you want to know what white privilege is, just think of Hollywood, Silicon Valley, New York-Washington, liberal elites, because that\u2019s white privilege. That\u2019s how it\u2019s utilized, that\u2019s how it is manipulated — and this businesses of white supremacy.<\/p>\n

But, anyway, I digress. While we have to get rid of Aunt Jemima, black Americans have — I think — had robust success in a number of ways. You know something else Shelby Steele says?<\/a> In case you haven\u2019t noticed, I dig Shelby Steele. I have quoted from Wall Street Journal columns of his over the course of this program for years.<\/p>\n

\"\"<\/p>\n

He\u2019s raised a very… See, he can say this. I couldn\u2019t say this.<\/p>\n

He can say — and, by the way, he is a target of the Black Lives Matter. You know, Shelby Steele comes out of the Malcolm X generation. Malcolm X is a big guy to Shelby Steele. That\u2019s how he traces his racial lineage. But he makes the point that he doesn\u2019t understand why the American left doesn\u2019t find the truly achieved and highly successful African-Americans and put them on pedestals as role models for younger blacks to follow.<\/p>\n

Instead, bad actors, foul-language rappers, people who\u2019ve been accused of sexual abuse. He says the wrong message is sent. He doesn\u2019t understand why people like himself or Clarence Thomas or Thomas Sowell — and the list is long. Not only are they not held up at examples and role models, they are ridiculed! They are ruined! They\u2019re call sellouts.<\/p>\n

He\u2019s exactly right that it\u2019s such a disservice to young people who don\u2019t think they have a chance of success. The reason that they are accused of being sellouts, by the way, how did they try to destroy Clarence Thomas? Before they dredged up and found Anita Hill somewhere, they tried to say (sniveling impression), “Clarence Thomas, the only reason…<\/p>\n

“The only reason he succeeded is because white people accepted him, and he knew that he had to make that happen. So he groveled, and Clarence Thomas sucked up, and he sold out his blackness to John Danforth, and he became a Stepin Fetchit.” So no black success outside of affirmative action was permitted. Thomas didn\u2019t use it! That was held against him. It was also held against him that if you\u2019re a young black and you somehow have white champions — in his case, John Danforth — then you\u2019re a sellout.<\/p>\n

That\u2019s how people like that are destroyed. I\u2019m telling you, things could be so much better for so many young African-Americans if the role models were just changed. But that\u2019s not for us to decide, folks. So we have here a woman named Riche Richardson, associate professor of African-American literature at Cornell\u2019s Africana Studies and Research Center who got her doctorate and taught at two universities.<\/p>\n

She told the Today Show today the Aunt Jemima image “is an image that harkens back to the antebellum plantation … Aunt Jemima is that kind of stereotype that is premised on this idea of Black inferiority and otherness. It is urgent to expunge our public spaces of a lot of these symbols that for some people are triggering and represent terror and abuse.”<\/p>\n

Aunt Jemima triggers “terror and abuse.”<\/p>\n

It\u2019s not the pancake mix, Mr. Snerdley. It is the image. So I found out a little bit about the actual person who Quaker Oats used way back when they created this brand. Her name\u2019s Nancy Green. The original Aunt Jemima was Nancy Green. She\u2019s a former slave. It\u2019s 130 years ago now. That\u2019s how old the brand is. Former slave. She was a cook. She was an activist. She was a renowned storyteller on stage with an audience.<\/p>\n

“She was … the first of several African-American models hired to promote a corporate trademark… Her amicable personality and talent as a cook for the Walker family, whose children grew up to become [a] Chicago Circuit judge” and doctor. She had a visible role in raising the children of Charles Walker, and having that relationship helped establish the brand of Aunt Jemima because the Walkers loved her, and when she was hired, they helped spread the word about her getting this job.<\/p>\n

\"\"<\/p>\n

She was offered by Quaker Oats a lifetime contract to become Aunt Jemima and to promote the pancake mix. “This marked the beginning of a major promotional push by the company that included thousands of personal appearances.” There was all kinds of Aunt Jemima merchandising. Nancy Green, Aunt Jemima, helped organize the Olivet Baptist Church. “Her career allowed her the financial freedom to become an activist and engage in antipoverty programs.” She was well paid.<\/p>\n

“She was one of the first African-American missionary workers. She used her stature as a spokesperson to become a leading advocate against poverty and in favor of equal rights,” for all people — all people — in Chicago. So by erasing her now and removing her image from the syrup bottle, the Quaker Oats company has kowtowed to the flaming leftists and black activists who say that the image is based on racial bias. And it might, because of all the other sensitivities that have been raised, it might offend people now.<\/p>\n

But prejudicial and racist? I mean, she was a successful endorser, she was a successful model. She had a prominent role in the establishment of a brand that became leading in its category. I\u2019ll bet you this professor, this Riche Richardson, whatever, I\u2019ll bet this woman does not mention or maybe even know who Nancy Green was and her contributions to real change and reform and upward mobility and the things that she did for real people. (interruption) No, no, no. No, no. Quaker Oats can do what they want, don\u2019t misunderstand.<\/p>\n

There\u2019s always a truth behind the misconception of news disseminated by the Drive-Bys. Well, you\u2019re gonna be waiting a long time for Paul Newman to be removed from spaghetti sauce and salad dressing \u2019cause that\u2019s his company. That\u2019s his company. He may have assumed room temperature, but why does Paul Newman trigger you? Oh, he reminds you of white gangsters and you\u2019re scared. Okay.<\/p>\n

Mr. Snerdley says that Paul Newman triggers him. It was The Sting movie that got you, right? Yeah. Yeah. I can understand that. Understand that. Okay. I\u2019m saying you\u2019re gonna be dreaming long and hard for Paul Newman to be removed from spaghetti sauce, salad dressing. And don\u2019t forget the popcorn.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: The original Aunt Jemima was Nancy Green. She's a former slave. 130 years ago now. That's how old the brand is.<\/p>\n","protected":false},"author":49,"featured_media":352729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nThe Real Story of "Aunt Jemima" - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2020\/06\/17\/the-real-story-of-aunt-jemima\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"The Real Story of "Aunt Jemima" - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: The original Aunt Jemima was Nancy Green. 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