{"id":32837,"date":"2011-05-19T02:15:07","date_gmt":"2011-05-19T02:15:07","guid":{"rendered":""},"modified":"2011-05-19T02:15:07","modified_gmt":"2011-05-19T02:15:07","slug":"advertising_trend_you_deserve","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2011\/05\/19\/advertising_trend_you_deserve\/","title":{"rendered":"Advertising Trend: “You Deserve”"},"content":{"rendered":"
\n

RUSH: I\u2019m noticing more and more in advertising the phrase ‘you deserve.\u2019 You deserve brighter eyes. Have you seen that commercial? It\u2019s all over cable, the female doctor who uses the product, ‘You deserve brighter eyes.\u2019 Now, this is not a selling job. I don\u2019t care whether you use the product or not. That\u2019s not my point here. There\u2019s a phrase that\u2019s recurring more and more in the age of Obama: ‘you deserve.\u2019 In the last few days I\u2019ve heard four different ads telling you what you deserve. And, by the way, it\u2019s not new, but it\u2019s now becoming intensified. You deserve a break today. Quick, Snerdley, what company used that slogan? That\u2019s right, Mickey D\u2019s. That\u2019s before people started calling 911 when they ran out of McNuggets. You deserve a better night\u2019s sleep. You deserve a bigger income. You deserve happiness. You deserve brighter eyes. <\/p>\n

Now, if the truth be told, no one deserves any of the above. So why, you ask, are more advertisers playing the ‘you deserve\u2019 game, and why now? Friends, it\u2019s not that complicated. Advertising does not establish consumer trends, contrary to people like John Kenneth Galbraith and all these libs who thought advertising is rotten, creating a demand for products people otherwise wouldn\u2019t want. It\u2019s not that at all. Successful advertising recognizes consumer trends. Now, if liberals are out there telling everybody they deserve everything, why won\u2019t advertisers get in the game? Barack\u2019s saying you deserve health care and you deserve a job and you deserve — he\u2019s not getting you any, but you deserve it. You know, people tell me all the time, ‘Rush, you deserve X.\u2019 I don\u2019t deserve anything. I\u2019ve earned it. I don\u2019t deserve it. ‘Yeah, you deserve it. You\u2019ve been through hell and a lot of –‘ that doesn\u2019t qualify me to deserve anything. <\/p>\n

My definition of deserve is very narrow, but it has broadened in our society now to mean basically as an American you are owed, you deserve whatever you want, and the added benefit is you don\u2019t have to provide it for yourself. You can now vote for some schlub who says, you deserve it, and he\u2019s going to get it to you, at some point before he dies or you die. Barney Frank, he\u2019s another guy, ‘You deserve affordable housing, Americans deserve affordable housing.\u2019 So he devises a system where you can get a house without paying for it and creates the scandal and the problem that we are in the midst of. There was an editorial yesterday in Investor\u2019s Business Daily and it laid it all out again. I don\u2019t know how many times I\u2019ve read this. How many times have I read Barney Frank and Chris Dodd created the problem with Bill Clinton, and still it isn\u2019t mainstream. It\u2019s been out there all over the place for years and years and years. I\u2019ll tell you if you deserve anything, folks, right now it is reality. And the reality is, we are in heap big trouble, a little Indian lingo there. <\/p>\n

The more you think you deserve, the less you actually deserve is the reality. The more you\u2019re running around thinking you deserve something, the more you\u2019re probably also hoping. And I\u2019m not talking about the biblical context here of hope. But people sitting around hoping — hope and change. ‘I hope\u2019 is an excuse for not doing anything while at the same time you think you deserve something. So in the era of Obama, where the government is going to be your salvation and solution to everything, it makes total sense that advertisers would get in on the game. You deserve brighter eyes. You deserve a break today. You deserve whatever it is. I predict you\u2019re going to see this more and more often.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: I\u2019m noticing more and more in advertising the phrase ‘you deserve.\u2019 You deserve brighter eyes. Have you seen that commercial? It\u2019s all over cable, the female doctor who uses the product, ‘You deserve brighter eyes.\u2019 Now, this is not a selling job. I don\u2019t care whether you use the product or not. That\u2019s not […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"\nAdvertising Trend: "You Deserve" - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2011\/05\/19\/advertising_trend_you_deserve\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Advertising Trend: "You Deserve" - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: I\u2019m noticing more and more in advertising the phrase ‘you deserve.\u2019 You deserve brighter eyes. Have you seen that commercial? 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