{"id":325478,"date":"2019-10-16T16:05:00","date_gmt":"2019-10-16T20:05:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=325478"},"modified":"2019-10-17T16:12:43","modified_gmt":"2019-10-17T20:12:43","slug":"thomas-b-edsall-frets-trump-and-parscale-winning-online-war","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/","title":{"rendered":"Thomas B. Edsall Frets: Parscale Winning Online War"},"content":{"rendered":"<p>RUSH: Here\u2019s another little news story that&#8230; You know, if you dig deep &#8212; if you dig deep &#8212; eventually the left, the Democrats, will betray their fears. They will always tell you what they\u2019re afraid of. They will always tell you who they are afraid of. Thomas B. Edsall in the New York Times: &#8220;<a href=\"https:\/\/www.nytimes.com\/2019\/10\/16\/opinion\/trump-digital-campaign.html\">Trump Is Winning the Online War<\/a> &#8212; The technical superiority and sophistication of the president\u2019s digital campaign is a hidden advantage of incumbency.&#8221; Ohhhh, it\u2019s a &#8220;hidden advantage of incumbency.&#8221; It doesn\u2019t have anything to do with Trump\u2019s people!<\/p>\n<p>&#8220;For all his negative poll numbers and impeachment-related liabilities, President Trump has a decisive advantage on one key election battleground: the digital campaign. Under the management of Brad Parscale, the Trump re-election machine has devoted millions more than any individual Democrat to increasingly sophisticated microtargeting techniques.&#8221; Now, <a href=\"https:\/\/www.thelimbaughletter.com\/thelimbaughletter\/may_2019\/MobilePagedArticle.action?articleId=1483344#articleId1483344\">we interviewed Brad Parscale for an issue of The Limbaugh Letter<\/a> in recent months, and he spelled all this out for us.<\/p>\n<p>They\u2019re not even making it a secret. He told us how they wre gonna do it. He spelled it out exactly: &#8220;Microtargeting,&#8221; meaning they\u2019re in precinct after precinct after precinct identifying people and they\u2019re gonna get \u2019em to the polls. Parscale was saying none of what you\u2019re reading in polling data right now matters a hill of beans. It never does this far out, but especially as it relates to us because they\u2019re not even gonna see us coming even when we tell them from where we are coming.<\/p>\n<p><a href=\"https:\/\/www.nytimes.com\/2019\/10\/16\/opinion\/trump-digital-campaign.html\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-325477\" src=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-NY-Times-101619.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-NY-Times-101619.jpg 640w, https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-NY-Times-101619-300x169.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Now, stop and think of this for a second. Who do the Democrats have on their side? They\u2019ve got Google, they\u2019ve got Facebook, and they\u2019ve got Twitter! And here\u2019s New York Times with a story, all depressed and down in the dumps that Trump is running rings around all of them in &#8220;the online war.&#8221; They have a &#8220;chart, compiled by the Wesleyan Media Project, [that] describes the partisan gulf in political spending, through September 19, on Facebook and Google by leading presidential candidates:<\/p>\n<p>&#8220;Trump\u2019s $15.9 million is more than the $15.5 million spent by the top three Democratic candidates combined,&#8221; and you know what the story does not say? (muttering) Nothing in here about Russian money. Whoa, whoa! How can do a story on how Trump running rings around everybody online and not bring the Russians into it, huh? They musta just forgotten. I\u2019m sure Thomas B. Edsall will go back and add an editor\u2019s note, that these numbers do not include future Russian meddling on behalf of Trump.<\/p>\n<p>You can\u2019t do a story like this and not mention the Russians! The online leftist trolls will wipe you out. &#8220;Candidates\u2019 advertising on Facebook and Google in 2019. President Trump eclipsed the combined totals of the three top-spending Democrats. But these figures substantially understate how far Democrats are behind. Trump\u2019s operatives have been working since 2016 to develop and test techniques to identify voters, determine message effectiveness and develop tools of electronic communication.&#8221;<\/p>\n<p>Again, go back and read The Limbaugh Letter interview with Parscale. He was giddy! He was excited telling us about this! He was also very flattered because he knew I had the intelligence to understand what he was saying. Now, we edited this in a way to make it easily understandable. He was really&#8230; At some point, I asked, &#8220;Are you not concerned that you\u2019re giving away the game here?&#8221; &#8220;No, no. There\u2019s no way they can keep up with us.&#8221; &#8220;How come there\u2019s no way they can keep up?&#8221;<\/p>\n<p>&#8220;They just can\u2019t. They don\u2019t even think this way. They\u2019re still stuck in getting union money, SEIU money. They still don\u2019t know how to connect to voters, Rush. They connect to donors. They don\u2019t know how to connect to voters. We\u2019re gonna connect to voters like you can\u2019t believe. We haven\u2019t seen anything like it.&#8221; Remember, Dawn? You were transcribing the interview. (interruption) She\u2019s there nodding her head.<\/p>\n<p>&#8220;Daniel Kreiss, a professor at the University of North Carolina-Chapel Hill\u2019s School of [Communist] Journalism and Mass [Spread of Communism], wrote me that in the arena of digital politics, Trump is the beneficiary of a major advantage: &#8216;The fact that Trump is an incumbent, without a significant primary challenger, means that his team and the Republican National Committee have had three years to build tools, collect data, test models and messaging, and mobilize supporters.'&#8221;<\/p>\n<p>There\u2019s nothing stopping the Democrats from doing this. &#8220;Oh, yes, there is! They don\u2019t have a nominee.&#8221; That doesn\u2019t stop the DNC from getting ready. This is the difference. Mr. Edsall, I have to tell you, it\u2019s not the reason Democrats are lagging behind. The reason Democrats are lagging behind is they still haven\u2019t accepted that Trump won. They still look at Trump and see somebody illegitimate! They see Trump and they see somebody who didn\u2019t deserve to win that cheated.<\/p>\n<p>They think their reelection in 2020 is in the bag! They think impeachment\u2019s in the bag. They thought Russian collusion was in the bag. They thought the golden showers story was in the bag. They thought the Mueller report was in the bag. They think Adam Schiff is in the bag. They all are in the bag, but what are they breathing in that bag? These people are being crippled by their own arrogance. You can see it in this dark and dank debate last night.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-325501\" src=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-101619-Parscale.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-101619-Parscale.jpg 640w, https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-101619-Parscale-300x169.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>Oh, my God. Folks, I look I don\u2019t want to keep repeating myself, but it was just strange. That the whole night, there was no energy. You contrast that night last night with a Republican debate with Trump in it. It\u2019s a difference in going to a disco at night and a funeral! There was no energy, despite Elizabeth Warren\u2019s bobbleheaded mannerisms. And that was about&#8230; Well, Amy Klobuchar has her own version of those.<\/p>\n<p>The overall theme of the Democrat debate was the belief that everyone in this country is helpless that is a victim, clinging to every word uttered by some government savior who\u2019s gonna solve every problem! And that\u2019s literally the kind of voter that they have created. They have created a bunch of people waiting. They have created a bunch of people hanging on, waiting, hoping that somebody from government\u2019s gonna come along and make things affordable.<\/p>\n<p>But what they really hope &#8212; and this is the key. They really hope that Republicans and the rich are gonna get hurt by policy. That\u2019s what the Democrats have fostered. So you have an audience caught up in all these dystopian themes that America is unfair, illegitimate, and unjust, racist, sexist, bigot, homophobic. America is only for a select few, and everybody else is left out, doesn\u2019t have a prayer unless the Democrats get even with people.<\/p>\n<p>And that\u2019s what Democrat voters are waiting for. Their happiness &#8212; their quest, their hope for happiness &#8212; is defined by Republicans and the rich being harmed, and it was a window into how these people see each and every day. Meanwhile, Donald Trump is upbeat, optimistic, energetic; you can\u2019t stop him. His rallies are filled with happy, upbeat, excited people who can\u2019t wait to vote again, who are very much into what Donald Trump is doing as president.<\/p>\n<p>And they simply don\u2019t have a way to compete with it. Now here comes Thomas B. Edsall, &#8220;Trump Is Winning the Online War.&#8221; Let me tell you, it\u2019s even worse than that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RUSH: We interviewed Brad Parscale for an issue of The Limbaugh Letter in recent months, and he spelled all this out for us.<\/p>\n","protected":false},"author":49,"featured_media":325501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thomas B. Edsall Frets: Parscale Winning Online War - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Thomas B. Edsall Frets: Parscale Winning Online War - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: We interviewed Brad Parscale for an issue of The Limbaugh Letter in recent months, and he spelled all this out for us.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-101619-Parscale.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Prayias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-101619-Parscale.jpg\",\"contentUrl\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-101619-Parscale.jpg\",\"width\":640,\"height\":360},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#webpage\",\"url\":\"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/\",\"name\":\"Thomas B. Edsall Frets: Parscale Winning Online War - The Rush Limbaugh Show\",\"isPartOf\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#primaryimage\"},\"datePublished\":\"2019-10-16T20:05:00+00:00\",\"dateModified\":\"2019-10-17T20:12:43+00:00\",\"author\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rushlimbaugh.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thomas B. Edsall Frets: Parscale Winning Online War\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349\",\"name\":\"George Prayias\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g\",\"caption\":\"George Prayias\"},\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/author\/georgeeibnet-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thomas B. Edsall Frets: Parscale Winning Online War - The Rush Limbaugh Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/","twitter_card":"summary","twitter_title":"Thomas B. Edsall Frets: Parscale Winning Online War - The Rush Limbaugh Show","twitter_description":"RUSH: We interviewed Brad Parscale for an issue of The Limbaugh Letter in recent months, and he spelled all this out for us.","twitter_image":"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-101619-Parscale.jpg","twitter_misc":{"Written by":"George Prayias","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/admin.rushlimbaugh.com\/#website","url":"https:\/\/admin.rushlimbaugh.com\/","name":"The Rush Limbaugh Show","description":"Excellence In Broadcasting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-101619-Parscale.jpg","contentUrl":"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/10\/APP-101619-Parscale.jpg","width":640,"height":360},{"@type":"WebPage","@id":"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#webpage","url":"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/","name":"Thomas B. Edsall Frets: Parscale Winning Online War - The Rush Limbaugh Show","isPartOf":{"@id":"https:\/\/admin.rushlimbaugh.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#primaryimage"},"datePublished":"2019-10-16T20:05:00+00:00","dateModified":"2019-10-17T20:12:43+00:00","author":{"@id":"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349"},"breadcrumb":{"@id":"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/16\/thomas-b-edsall-frets-trump-and-parscale-winning-online-war\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rushlimbaugh.com\/"},{"@type":"ListItem","position":2,"name":"Thomas B. Edsall Frets: Parscale Winning Online War"}]},{"@type":"Person","@id":"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349","name":"George Prayias","image":{"@type":"ImageObject","@id":"https:\/\/admin.rushlimbaugh.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g","caption":"George Prayias"},"url":"https:\/\/admin.rushlimbaugh.com\/daily\/author\/georgeeibnet-com\/"}]}},"_links":{"self":[{"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/posts\/325478"}],"collection":[{"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/comments?post=325478"}],"version-history":[{"count":8,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/posts\/325478\/revisions"}],"predecessor-version":[{"id":325556,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/posts\/325478\/revisions\/325556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/media\/325501"}],"wp:attachment":[{"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/media?parent=325478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/categories?post=325478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/tags?post=325478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}