{"id":324663,"date":"2019-10-08T16:07:00","date_gmt":"2019-10-08T20:07:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=324663"},"modified":"2019-10-09T16:25:36","modified_gmt":"2019-10-09T20:25:36","slug":"why-radio-is-the-place-for-me","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2019\/10\/08\/why-radio-is-the-place-for-me\/","title":{"rendered":"Why Radio Is the Place for Me"},"content":{"rendered":"

RUSH: I\u2019ve got Matteo here in Tulsa that wants to weigh in on Jimmy\u2019s phone call. Hey, Matteo, how are you, sir?<\/p>\n

CALLER: Hey, Rush. Oh, never better, sir. Thank you for taking my call. I just have two points, and if you permit it, a little honest edification, but the Democrats\u2019 approach to impeachment every time is just the same mannequin. It just has a different dress on. But it\u2019s missing three things. Number one is sound and logical reasoning. Number two is facts. And number three, most of all, and the reason why it\u2019s a broken record is because there\u2019s no smoking gun.<\/p>\n

\"\"And to Jimmy\u2019s call, I think that some people are listening to you for the first time and some people are listening to you for decades, and when you actually watch liberal media for two days in a row and you don\u2019t listen to you, it\u2019s a little hard not to believe \u2019em. Like you said before, they believe it so much and they come off with a conviction that it\u2019s true. And if you don\u2019t hear anything else, it\u2019s hard not to fall into that trap of their, we\u2019ll call it manipulation.<\/p>\n

RUSH: Totally agree. And part of that is because they have a lifelong reputation of objectivity. Most people assume, although it\u2019s a declining number, but most people assume if it\u2019s printed, it\u2019s true. You can\u2019t get past it. If they read it, it\u2019s true. How many times have people told you, Matteo, \u201cHey, I just saw,\u201d as though they saw it, it was either on a page in a book, in a magazine, newspaper, or the internet, because they saw it, because they read it, it must be true.<\/p>\n

CALLER: They think it\u2019s the gospel truth, you know, and they don\u2019t have any other arguments from any other side, and they hear the same thing, and everybody these days believe what they see on the internet, you know, as we\u2019ll call it gospel truth. But they don\u2019t have —<\/p>\n

RUSH: What you\u2019re doing is making the case of why this program and me are both so important, crucially important.<\/p>\n

CALLER: I have to. My honest edification, if you permit it, is that —<\/p>\n

RUSH: Hang on. Hang on. We don\u2019t have enough time for all honesty here before the ear-splitting tone signaling a break. Can you hang on for a couple, three minutes here?<\/p>\n

CALLER: Without a doubt.<\/p>\n

RUSH: Excellent. Don\u2019t lose your edification train of thought.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: And we\u2019re back with Matteo in Tulsa. You wanted to make a point of honest edification, and we ran out of time for it. So have at it.<\/p>\n

CALLER: Yes, sir. There\u2019s nobody in my 34 years of life that can get me to actually sit down and pay attention for three hours, the most entertaining three hours in entertainment. So this is actually… I gotta be honest: This is the third time I\u2019ve talked to you in two weeks. Last week I called, and I told you that Trump is exposing a whole new generation of people, and we went to a commercial break and my phone was stupid. Right? The first time I ever heard about you is on ESPN. Years ago, back in 2012, a guy was driving around.<\/p>\n

I sell Kirby vacuums, and I listened to him and I thought he was crazy, right? But then on YouTube, I saw a video of you, and I started listening to you — and because it\u2019s the truth, it\u2019s very easy to listen to. So I think that a newer generation of people, they go through YouTube. So if you went on some of these top conservative… I mean, you\u2019re greatest — one of the greatest — conservative leaders, and by leaders, it\u2019s just influence, you know? You influence new people like me. I started paying attention because of Donald Trump, and there\u2019s many more like me, you know? So these people are going through YouTube. Um, I don\u2019t know. It might sound crazy, but to go on one of these YouTube shows —<\/p>\n

\"\"RUSH: No, I know what you\u2019re saying out there, Matteo, and let me give you a little professional… (sigh) This is the way I look at this professionally and business-wise. And it\u2019s a balance. I know that, and I very much appreciate what you\u2019re saying. It\u2019s a very big compliment that there\u2019s nobody else that can hold your attention for three hours speaking to you, that there\u2019s nobody but me. I appreciate that. Frankly, it\u2019s something I strive for.<\/p>\n

I strive for everybody who listens to this program to listen to the whole thing, which is why I repeat things at certain junctures on certain days, sometimes in the same day. But there\u2019s a science to it to make sure based on the fact that we know what the average time spent listening is. So I\u2019ll repeat things, making sure everybody hears them. You say I need to be on YouTube. Other people say I need to be on Fox. Other people say, “You need to go on CNN! You need to be on TV! You need to be…”<\/p>\n

I\u2019m in radio.<\/p>\n

Radio is my business.<\/p>\n

Radio\u2019s what I\u2019m best at.<\/p>\n

Radio, I own it. I love it. Radio is where I am best able to do what I do. I\u2019ve got a Dittocam here<\/a>. I don\u2019t need YouTube. I\u2019ve got RushLimbaugh.com. Why should I help some other business enterprise? Why get caught up in the clogged arteries of YouTube when anybody can come to RushLimbaugh.com and watch me say things in my natural element? If I were gonna do YouTube videos, I would just take \u2019em from the Dittocam and cut \u2019em up and put \u2019em out there on the YouTube channel, and then what am I doing?<\/p>\n

I\u2019m urging people to leave my website and go to somebody else\u2019s! It makes no business sense. But you say, “Wait a minute. You gotta reach people that you\u2019re not reaching. You gotta persuade people.” No. The objective always has been to get \u2019em to come here. So now and then, guess what? We do end up on YouTube now and then, and we do end up on Twitter now and then. But I never make a big deal out of it, because they\u2019re not the primary means or the primary vehicle for me. I could, if I wanted to — and this is not ego speaking.<\/p>\n

I\u2019m still speaking to you from the framework of business. If I wanted to, I could be on TV every day and every night. I just don\u2019t like it as much. I\u2019m not as good on TV \u2019cause I don\u2019t have nearly the time for my brain to work like it can work here. I couldn\u2019t ever take a call like this on TV and be explanatory, establish a connection with the audience and help the audience understand how I do what I do. TV doesn\u2019t permit that.<\/p>\n

I understand TV reaches different people now and then, but it\u2019s also how you reach them — and if you\u2019re wearing a tie that distracts them, they\u2019ll never hear what you say anyway. I\u2019ve learned all this stuff. I was joking yesterday when I talked about the… Well, I wasn\u2019t joking. I was making a double entendre. I really do believe, Matteo — and you have just inadvertently, unknowingly proved it — that radio done right and done well offers the greatest intimacy in media. And I don\u2019t… I\u2019m not talking about sexual intimacy.<\/p>\n

\"\"<\/a><\/p>\n

I\u2019m talking about relatability, bond of connection: People understanding, getting to know each other, and having no doubt about what they\u2019re hearing. It\u2019s just the best if it\u2019s done right, and it\u2019s because you\u2019re not watching anything at the same time that\u2019s distracting you. A good radio guy or girl\/woman paints the pictures that you see, or you do it yourself. But the intimacy that radio can cause to happen also enhances persuade-bility out the wazoo, because it\u2019s in that intimacy that you develop the trust and the believability, hopefully, that the audience invests in you.<\/p>\n

So I know Millennials do YouTube. I know Millennials are cutting the cord, doing more streaming, doing this or that. But I also have a business responsibility for every radio station I\u2019m on to be as highly rated as possible. And if you can find me a whole bunch of other places, then there\u2019s no need to come to the radio (or not as much) every day. So I don\u2019t want anybody… It\u2019s not \u2019cause I\u2019m lazy. It\u2019s not \u2019cause I don\u2019t take it seriously. It\u2019s not \u2019cause I\u2019m not doing everything I can.<\/p>\n

It\u2019s just, this is what I do. This is what I excel at, this is what I love, and this is where I am best. This last call has gone — I\u2019m just timing this — seven minutes. There\u2019s no way this could have ever happened on a TV show, \u2019cause, A, there wouldn\u2019t have been a phone call so I would never have had a chance to react to this. Unless I decided I wanted to fake (impression), “Hey, folks, I was talking to somebody the other night who thinks I ought be doing this on YouTube.” I guess I could do that, but this happens au natural.<\/p>\n

It doesn\u2019t have to be planned. There doesn\u2019t have to have a meeting beforehand to let everybody know it\u2019s coming so you can put the YouTube logo on the screen while you\u2019re talking about it. I know there\u2019s some of you who disagree. “Come on, Rush. You own radio. You can branch out. You\u2019re not gonna hurt yourself. People are still gonna find you on radio.” Maybe. Maybe so. But there\u2019s also a little defiance. I\u2019m not gonna cave in. I\u2019m not gonna sit here and say, “I can\u2019t succeed without being on YouTube,” or TV or what have you.<\/p>\n

I\u2019m also happy, folks. My ambitions have been met and then some, and my ambitions are still there, and they\u2019re still big and huge. But they\u2019re all self-contained in this universe. Anyway, Matteo, thanks for the call. I appreciate it, especially the comment about being the only guy you\u2019re able to listen to for three hours — and did you hear what he said is why? “Truth.” He feels like he\u2019s getting the truth, and the second salient thing he said was, “Miss this program two days, and you start to believe the crap that\u2019s in the mainstream or Drive-By Media.” That\u2019s absolutely true. It\u2019s an ongoing battle.<\/p>\n

Thanks again, Matteo.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: Radio is my business. Radio's what I'm best at. Radio, I own it. I love it. Radio is where I am best able to do what I do.<\/p>\n","protected":false},"author":49,"featured_media":324669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nWhy Radio Is the Place for Me - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2019\/10\/08\/why-radio-is-the-place-for-me\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Why Radio Is the Place for Me - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: Radio is my business. Radio's what I'm best at. 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