{"id":30104,"date":"2008-08-12T01:01:01","date_gmt":"2011-05-19T03:30:13","guid":{"rendered":""},"modified":"2011-05-19T03:30:13","modified_gmt":"2011-05-19T03:30:13","slug":"chickified_olympic_coverage_geared_to_the_female_audience","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/","title":{"rendered":"Chickified Olympic Coverage Geared to the Female Audience"},"content":{"rendered":"<section>\n<p>RUSH: Now, I mentioned at the top of the program, there\u2019s a lot of stuff on the table today. One of the things is the Olympics, and in my opening monologue, I focused primarily on the opening ceremony, which was dazzling. There\u2019s no question about it. It was amazing. It was visually unparalleled, nothing like it. But I tell you what I saw in addition to all that. I saw sameness. I saw communism on display. I saw 15,000 human robots under orders who had been trained for years to act in synchronicity, and they pulled it off. But they were interchangeable parts. We saw their faces, some of them, they all looked the same. We saw their actions, all looked the same. And you know what the message was? The message was imagine if these 15,000 trained human robots had guns and were following military orders. I mean, there were a lot hidden messages, and I mentioned this to some people over the weekend, &#8216;Boy, you\u2019re just so cynical, you\u2019re just so jaundiced.\u2019 No, I\u2019m not cynical or jaundiced. I know communists. I know communists like I know liberals, and I know liberals like every glorious square inch of my naked body, my friends, and that\u2019s the first thing that I saw was sameness, after the dazzling visuals, I saw faceless, nameless sameness. And then we learn of all the fakery. And then of course we learn that the ChiCom leaders send out a lip-syncer, the little girl who sang the hymn to the motherland. I\u2019ll betcha when Obama was watching he did put his hand over his heart then when the ChiCom little girl sang hymn to the motherland. <\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125109.Par.89380.ImageFile_579144e1682f4.jpg\" width=\"300\" height=\"161\" class=\"alignright\"\/>The girl who actually sang the song was not allowed to go out there on camera because ChiCom leaders determined her buckteeth made her ugly. So they found the pig-tailed little girl who was pretty, and she went out and lip-synced it. They finally admitted this, just like they admitted some of the graphics in the big fireworks display were faked and inserted in the coverage graphically with computers. This is funny because have you ever seen a ChiCom leader that you think should be on TV? They all look like the back end of a goat, and for these people to sit there and start talking about how ugly this little girl was with buckteeth, it just goes to show you who these people really are. But there are other things that I\u2019ve noticed. Of course the competition, the American team is fabulous, didn\u2019t take long for the Drive-Bys to start speculating about doping with our swim team, how about Jason Lezak, overcoming the French guy. That was unbelievable, Jason Lezak overcoming the French guy, Bernard or whatever. The French guy is out there talking smack before that all happened. Now there are doubters questioning whether or not these new swimsuits made by Speedo are actually fair, because they\u2019re not sewn, they are welded. It takes a half hour to put those things on, do you know that? It takes a half hour to squeeze into those swimsuits and one of the theories is they add buoyancy, they help the swimmers float. <\/p>\n<p>Now, swimmers, professional swimmers, amateur swimmers, Olympic swimmers, no body fat, zilch, zero, nada and if you have no body fat, you sink. Fat people happen to be a little bit more buoyant in the water. Fat floats. By the way, speaking of that, there\u2019s a great story out about half the people who are obese have really great heart health. I\u2019ve told you people, all this conventional wisdom about all this health stuff and exercise, I told you, don\u2019t buy into it. But there\u2019s what I think. There\u2019s a guy, big lib, Andy Borowitz, the humorist, he used to appear on CNN\u2019s morning show when it had even fewer viewers than the one now has, and he wrote a piece, and he said they finally found an Olympic athlete who did not have a compelling, heartbreaking personal story of destruction to tell, and they kicked him out of the Olympics because he was unqualified because he did not have one of these heartbreaking tales of survived the chainsaws in his old mother country. And it got me to thinking, I\u2019m watching all, and it\u2019s absolutely right, at every Olympics it seems like every Olympic athlete just barely, barely made it through some amazing, impossible difficulty, every one of them. They were either laughed at and made fun of by their friends, or else their mother disowned them, or what have you. And I think what we see in Olympic coverage is the ultimate illustration of the chickification of news. <\/p>\n<p>The Olympics, ladies and gentlemen, I believe are tailored for a female audience. Now, how does the female audience for the Olympics differ from female audiences in other sports? Well, let me ask you just how big is the female audience for football? I mean it\u2019s there. But it\u2019s nothing like the female audience for the Olympics. Oh, and you know something else, I\u2019m going to expand on this when we come back. I\u2019ll tell you something else. The parade of nations, we had our own little dose of communist style sameness. Did you see the US team come out there? Every damn one of them dressed alike, in unisex outfits designed by Ralph Lauren. The ugliest white hats I have seen. White slacks, blue blazers, and whatever else. (interruption) They might have looked European. No, they looked Palm Beach, that\u2019s official Palm Beach yacht uniform, including the stupid hat. But they could have at least put skirts on the women. They could have put dresses on the women. They could have done something to differentiate \u2019em. They could have made them not wear the hats so we could see their hair. What have I done? I\u2019m standing up for differences in the sexes when it comes to fashion. What is this unisex business? &#8216;But Rush, but Rush it\u2019s a team, it\u2019s a team.\u2019 Yeah, but those were not uniforms. <\/p>\n<p>BREAK TRANSCRIPT<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125109.Par.4584.ImageFile.jpg\" width=\"210\" height=\"344\" class=\"alignright\"\/>RUSH: Now, back to this Olympic business. The Olympics, unlike any other sport, draws legions of females to watch it. I\u2019m not&#8230; (interruption) Dawn, stop laughing in there, because this is factually factual. I\u2019m not trying to be funny. There\u2019s no sexual, sexist comment here, it\u2019s a fact. You know, women don\u2019t watch baseball as much as they watch the Olympics. They don\u2019t watch football, basketball. They get out of the house. I mean, there are exceptions. There are some women that like football, but it\u2019s not like women sitting down watching the Olympics. Now, why is this? There\u2019s a reason, folks, and it is left to me to explain it to you. With traditional sports in this country, you know, you got men who follow teams, they follow statistics from the time player was born to 14 minutes ago. They follow trades. They follow free agency, all of these things. They get caught up in all that sort of thing. <\/p>\n<p>Women couldn\u2019t care less about any of that. It\u2019s just, &#8216;Who won, and when\u2019s it going to be over so we can go to dinner?\u2019 Men are invested in these sports because men, most men, would really rather love to be able to do that than their daily humdrum jobs. But women couldn\u2019t be bothered with these kind of mundane things: free agency, trades, fantasy football and baseball leagues and all this. They couldn\u2019t be bothered with it. But, you\u2019ve got the Olympics every two years, summer Olympics every four years, you don\u2019t need a scorecard. It\u2019s real simple: Who won and who lost? You don\u2019t even really need to keep track of the medal count because it\u2019s not about that, other than the patriotic aspect of it. It\u2019s very emotional. It\u2019s very patriotic, and it all makes sense. While you\u2019re watching &#8212; and this is the best part. <\/p>\n<p>While women are watching the Olympics, you get all these literally heart-wrenching stories about the competitors, how they almost died but they\u2019re now on the swim team. How their baby almost died but was saved because the mother could be on the gymnastic team from Germany. How they were ridiculed in grade school, how they had attention deficit disorder but found a cure in the swimming pool. The stories are legion, and they go on and on and on. You know, you laugh, but you\u2019ll have an Eastern European athlete, you know, whose goat farm was run over by some mad perpetrator, and the family was destitute and poor for years and years and years &#8212; and finally, finally the javelin throw brought this man and his family out of destitution! We get long dissertations on how important the javelin is and what all it might mean. <\/p>\n<p>Of course, everybody in these stories is a victim overcoming some form of oppression, but never communist oppression and never overcoming a government that has tried to keep them down. It is so clickified. It\u2019s just made for women. In fact, women cry more than they cheer, watching the Olympics. Now, there are exceptions. There are some women who actually, you know, really get into athletics and sport and they cheer the victory, but you sit there and you cry. Women cry more than they cheer over this stuff. You know, since the Russians &#8212; well, the Russians are there, but there\u2019s no Soviet Union. There\u2019s really no bad guys anymore, so we men don\u2019t care as much. In fact, one of the things that was so great for all the men about the swim team beating the French is that the French were talking smack. <\/p>\n<p>The women loved it because look how muscular those swimmers looked when they came out of the pool in those tight fitting little swimsuits, and the courageous heroism of it all &#8212; and they\u2019re cheering for the country and patriotism, and the men are saying, &#8216;Screw you, French! Screw you, frogs!\u2019 &#8216;Cause they were talking smack. Let\u2019s face it: It\u2019s hard to muster any venom against the Chinese. I mean, they\u2019re just little people running around out there, and the ones that we\u2019ve seen on TV are all the same, good-looking. I mean, they\u2019re assembly line human beings, mass produced by the ChiComs. At any rate, I think it\u2019s interesting. The Olympics has done a very good marketing job, and so have the networks here in attracting the female. If they didn\u2019t get women watching these games, the audiences wouldn\u2019t be half of what they are, obviously.<\/p>\n<p>BREAK TRANSCRIPT<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125109.Par.78179.ImageFile.jpg\" width=\"300\" height=\"221\" class=\"alignright\"\/>RUSH: I\u2019ll tell you something else about the Olympics. I forgot to mention this when I was going through the whole business about how the whole thing\u2019s been chickified, what with all these stories of strife and turmoil. Every athlete, for crying out loud. It\u2019s probably taken them three years to do all these profiles on these athletes, all the horrible things they\u2019ve had to overcome, every one of them. There was something else about these games that\u2019s different than the past, the chickification and all this. I am convinced, ladies and gentlemen, that they\u2019ve got a bunch of female directors and camera people now at NBC. Because during the events featuring female competitors, we\u2019re not getting the same camera angles that we used to always get. We\u2019re getting boring, uninteresting camera angles, and when there is an interesting shot that you might say, &#8216;Ooooh,\u2019 they pull away from it or they widen the shot or whatever, take it away from you. Who really wants to watch female-on-female competition? The only exception to this is the beach volleyball, where the competitors are out there barely dressed. There\u2019s nothing the chick directors can do. They probably don\u2019t even put the chick directors on that event, otherwise there would be camera problems and we wouldn\u2019t see it at all. <\/p>\n<p>BREAK TRANSCRIPT<\/p>\n<p>Here\u2019s Sandy on I-35 in Dallas, welcome to the EIB Network. Hello.<\/p>\n<p>CALLER: Hey, Rush, mega dittos.<\/p>\n<p>RUSH: Thank you.<\/p>\n<p>CALLER: Actually, I\u2019m coming from greater Tishomingo, Oklahoma, just south of the Red River. I wanted to tell you that Roone Arledge doesn\u2019t do the Olympics anymore so that\u2019s why you\u2019re not getting any great female shots, but you probably know that.<\/p>\n<p>RUSH: Who doesn\u2019t do the Olympics anymore?<\/p>\n<p>CALLER: Roone Arledge.<\/p>\n<p>RUSH: Roone Arledge, yes, exactly, exactly right, Roone Arledge. Well, but Roone Arledge hasn\u2019t done the Olympics in a long time &#8212;<\/p>\n<p>CALLER: I know.<\/p>\n<p>RUSH: &#8212; and I remember, the NBC Olympics back &#8212; where were they, Greece?<\/p>\n<p>CALLER: Yes.<\/p>\n<p>RUSH: There was a lot more to look at then than there is this year, I guarantee.<\/p>\n<p>CALLER: Right. But also that\u2019s why you\u2019re not getting great female shots back when Roone used to do all the sports. <\/p>\n<p>RUSH: Yeah, there\u2019s no question about that.<\/p>\n<p>CALLER: But also where\u2019s all the boxing promotion? What happened to the great boxing promotion we used to have?<\/p>\n<p>RUSH: What do you mean, boxing &#8212;<\/p>\n<p>CALLER: There\u2019s no boxing promotion. Are we going to see any boxing this summer?<\/p>\n<p>RUSH: You mean at the Olympics?<\/p>\n<p>CALLER: Yeah.<\/p>\n<p>RUSH: Well, what do you mean boxing promotion? Do you mean advertising it\u2019s coming up, we\u2019re not even seeing the boxing matches, is that what you\u2019re saying?<\/p>\n<p>CALLER: You know, it used to be when the summer Olympics were coming on we saw boxing promotion right and left through the years with &#8212;<\/p>\n<p>RUSH: What, are you a big boxing fan?<\/p>\n<p>CALLER: Yes, I am. I used to listen to Friday night Cavalcade of Sports with my dad on a little pink radio back when, and saw the George Foremen and Cassius Clay.<\/p>\n<p>RUSH: This is cool.<\/p>\n<p>CALLER: Yeah.<\/p>\n<p>RUSH: This is really cool.<\/p>\n<p>CALLER: Yeah.<\/p>\n<p>RUSH: Look, you know, you can see boxing, but I\u2019ve been checking out all of their various channels &#8212; at least I have DirecTV &#8212; and they\u2019ve got a high definition Channel, NBC Universal, which is Channel 74 on DirecTV and that\u2019s where a lot of the boxing has been. It hasn\u2019t been on NBC, and they\u2019re putting the dinky stuff on MSNBC. Might be reruns, I\u2019m not sure, but I did read in the New York Post today that one of our great hopes from the Bronx had his clock cleaned 20-5 in like the first round or two, just a little paragraph. There may not be much of a story to tell out there, Sandy. And I have to run because we\u2019re out of busy broadcast time for this segment. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>RUSH: Now, I mentioned at the top of the program, there\u2019s a lot of stuff on the table today. One of the things is the Olympics, and in my opening monologue, I focused primarily on the opening ceremony, which was dazzling. There\u2019s no question about it. It was amazing. It was visually unparalleled, nothing like [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chickified Olympic Coverage Geared to the Female Audience  - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Chickified Olympic Coverage Geared to the Female Audience  - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: Now, I mentioned at the top of the program, there\u2019s a lot of stuff on the table today. One of the things is the Olympics, and in my opening monologue, I focused primarily on the opening ceremony, which was dazzling. There\u2019s no question about it. It was amazing. It was visually unparalleled, nothing like [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125109.Par.89380.ImageFile_579144e1682f4.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125109.Par.89380.ImageFile_579144e1682f4.jpg\",\"contentUrl\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125109.Par.89380.ImageFile_579144e1682f4.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/#webpage\",\"url\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/\",\"name\":\"Chickified Olympic Coverage Geared to the Female Audience - The Rush Limbaugh Show\",\"isPartOf\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/#primaryimage\"},\"datePublished\":\"2011-05-19T03:30:13+00:00\",\"dateModified\":\"2011-05-19T03:30:13+00:00\",\"author\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/911066e449df26406b107ca78cbbde0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rushlimbaugh.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chickified Olympic Coverage Geared to the Female Audience\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/911066e449df26406b107ca78cbbde0b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f18195e0073013fa0e16b040686c2924?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f18195e0073013fa0e16b040686c2924?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chickified Olympic Coverage Geared to the Female Audience  - The Rush Limbaugh Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rushlimbaugh.com\/daily\/2008\/08\/12\/chickified_olympic_coverage_geared_to_the_female_audience\/","twitter_card":"summary","twitter_title":"Chickified Olympic Coverage Geared to the Female Audience  - The Rush Limbaugh Show","twitter_description":"RUSH: Now, I mentioned at the top of the program, there\u2019s a lot of stuff on the table today. 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