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CALLER: I am fantastic. I got a Rush tumbler in the mail today<\/a>. I ordered mine on Monday so I could enter your contest.<\/p>\nRUSH: Oh, you got it already is what you\u2019re saying?<\/p>\n
CALLER: Yes. That\u2019s what I\u2019m saying. You didn\u2019t put a special note in there for me, but that\u2019s okay.<\/p>\n
RUSH: Well, I couldn\u2019t fulfill every order. I mean, we got tens of thousands of orders coming in. I went up there and I signed a paltry number compared to the whole number of orders, but I wanted to get some in.<\/p>\n
CALLER: That\u2019s okay. I was excited to get that. The reason I called was about the caller, the last one you had yesterday afternoon<\/a>, the woman who said, \u201cWhat else can we do?\u201d And you said, you know what, we really need to rebrand ourselves, which is something I\u2019ve been thinking about for years. And I think you\u2019re spot-on with that, and I think that you could work on that and develop a campaign to help us disseminate that information. I think that that was a rather prescient comment you made yesterday.<\/p>\n We really do need to rebrand ourselves and stop saying conservatives, because we really are a lot more broad-minded than strictly saying conservatives. We believe in a lot of freedom. And that stuff\u2019s not being conveyed. The left is anti-freedom. They are anti-choice. They are anti-free thinking. And it\u2019s stifling and constrictive and restrictive on a number of levels. Until we can convey that effectively, we\u2019re losing.<\/p>\n RUSH: Yeah. I\u2019m looking for a story I\u2019ve got here that makes the point that I was building off of yesterday. And I\u2019ve got two or three different stacks here. What I\u2019ve got is a story about what college students think when they hear the word “conservative.”<\/p>\n CALLER: Oh, I\u2019ve got a college student so —<\/p>\n RUSH: Let me just paraphrase it. It is Nazi, inhuman, murderer. My point yesterday the word “conservative” or “conservatism” has, as a brand, been destroyed. I see evidence of it every day when I endeavor to read things in non-conservative media and elsewhere. And it\u2019s shocking! It is literally shocking. And it\u2019s beyond my ability to comprehend what people out there, particularly college students, literally think when they hear the word “conservative.”<\/p>\n BREAK TRANSCRIPT<\/p>\n RUSH: Okay. Here we go. I found it. It is a story from PJMedia.com<\/a>, but it\u2019s actually the result of a survey at the University of Washington-Seattle. “Many left-leaning students at the University of Washington-Seattle harbor feelings that Republicans and conservatives are ‘evil,\u2019 ‘inhuman,\u2019 or ‘not even a person,\u2019 according to a new study led by a team of UW psychology professors. The study, ‘Improving Relations among Conservatives and Liberals on a College Campus,\u2019 set out to do just that:<\/p>\n “‘bring students from opposing sides of the political divide together in an honest attempt to cultivate empathy and understanding.'” The results were published way back on November 10th in one of my all-time favorite magazines, the Journal of Contextual Behavioral Science. I make sure that my subscription is renewed annually. It says here, though, that the results “should raise worry for any parent with a conservative kid in college.<\/p>\n “‘Here at UW, we\u2019re a predominantly liberal campus,\u2019 said Jonathan Kantor [sic], a professor at UW and the study\u2019s lead researcher, on Tuesday. ‘But we have a decent number of students who come from small towns or rural places who are feeling politically marginalized and isolated. That\u2019s problematic,\u2019 Kantor told PJ Media…” So you see where the conservative and Republican kids come from: Small towns (i.e., hick, rural places, as in Deliverance-type farms), and it\u2019s a problem for these hayseeds when they show up at our campus \u2019cause they\u2019re such outliers.<\/p>\n Okay. Now, let me pause here for a second. I understand the legacy and heritage of hunting, but if you… I\u2019m just asking you this. Each of you individually, personally, if you found yourself in a debate with a bunch of brain-dead, closed minded liberals about the Second Amendment, would you use as your reason for supporting it that you used to kill deer with your grandfather? I don\u2019t know about you, but even if I did do something like that, that\u2019s not how I would propose to support the Second Amendment.<\/p>\n That\u2019s made to order. That\u2019s a hanging curveball for “So you love killing animals, huh? And your grandfather did it, eh?” “Well, no, that\u2019s not what I am not.” “Well, what did you mean?” “You said the Second Amendment, historical memories with your grandfather, your father killing deer.” “Well, yeah, it\u2019s true, but…” You\u2019re not gonna persuade anybody with that. Liberals don\u2019t have any sentiment! They don\u2019t care about your childhood experiences.<\/p>\n They don\u2019t care about growing up, your parents, your grandparents, and all that. They think parents and grandparents are worthless anyway. They\u2019re just like you. Bunch of rules, regulations, trying to deny you a good time. Your parents and grandparents, they have to hide who they are from them just like they have to hide who they are from you. “[O]ne Second Amendment supporter told the story of how he hunted deer with his grandfather growing up, to explain the origins of his strong support for gun rights, said Kantor.<\/p>\n “Liberal students, in turn, also told stories. Before and after the workshop, the UW students were asked to what extent they agreed with statements like: ‘”Most conservatives are unsophisticated rednecks.” “Most liberals are motivated in part by their hatred for America.” “This country would be a better place if most conservatives packed up and moved out.”‘ These questions were designed to gauge students\u2019 feelings of political Manichaeism. ‘Political Manichaeism is when you demonize somebody who\u2019s different than you….<\/p>\n So what is it that triggers these liberals into thinking that conservatives are inhuman or evil, not even people? I would submit to you that it\u2019s the very word “conservative” that triggers them and to a second extent it is the word “Republican.” And if you assess this subjectively, it\u2019s not hard to understand why. Just watch the news, watch a movie. Listen to a popular song. I\u2019m telling you, conservatives, conservativism, conservatism are constantly demonized or laughed at or made fun of. And they are inexorably, those terms, inexorably tied to the isms:<\/p>\n Racism, homophobia-ism, bigotry-ism, and all the other isms. It\u2019s whatever Coca-Cola means to you, it\u2019s branding. Whatever bud means to you. Whatever Apple, whatever Samsung, every name, company name, every movement title is a brand. And because conservatives for so long have never fought back and political leaders that are conservative have never fought back, these various misrepresentations have been allowed to take hold to the point that a 15 or 16-year-old, even a 14-year-old when they hear the word “conservative” conjures up what it means.<\/p>\n And it\u2019s just a product of the environment in which they live. So my thought here is that since this is true, it seems like a bunch of wasted time and effort to try to rebrand, might come up with a new name for conservatism. To give you an example of how it\u2019s been bastardized, totalitarian regimes around the world from Saudi Arabia to the Taliban are referred to as conservative, in the popular media, the Drive-By Media, and everybody else is referred to as “progressive.” You want to have a branding comparison between progressive and conservative?<\/p>\n “Progressive,” without even being accurately defined sounds wonderful! Progress, moving forward, current, advanced. Only good things. Conservative means you don\u2019t like anything new, you\u2019re trying to hold on to the past, you\u2019re trying to save things, and you\u2019re not trying to expand, you\u2019re not trying to learn, you\u2019re not trying to grow, you just — you just closed-minded. And so my thought is to stop using the term, stop describing yourself as a conservative, proudly or otherwise. Don\u2019t label yourself at all.<\/p>\n ‘Cause the minute you do, a certain percentage of these left wingers just gonna stop listening to you, and they\u2019re going to think whatever they have been told to think about you, before they ever get to know you. But if instead of being seen as a conservative because you never identify yourself as such, you instead focus on solving problems, the left is obsessed with problems. They genuinely don\u2019t solve them. They\u2019re never happy with any of the solutions they get.<\/p>\n But most people want problems solved, and conservatism is actually about that. It\u2019s about solving poverty. It\u2019s about solving racism. It\u2019s about solving bigotry. But look at what the branding has said of conservatism, that conservatism is racism, that it is bigotry, that it is bias, that it is discrimination. Yet the truth is, we want to solve all those problems. We want to wipe \u2019em out! We want a colorblind society! We want everybody to be as content and happy as they can be. We want everybody, as many people as possible realizing their human potential.<\/p>\n I\u2019ll give you an example. We got a problem. We have some people who don\u2019t know whether they\u2019re men or women. They want to be something that they\u2019re not. And that leads to confusion over bathrooms. Okay, let\u2019s solve that problem. But the minute those of us who may engage to solve that problem are labeled as conservatives, what are they gonna think? Anti-gay, anti-woman, who want to punish people who don\u2019t realize what gender they are, it just deteriorates and falls apart from there. But if you actually engage people in terms of solving the, even if they\u2019ve invented the problem, engage them in solving it, and don\u2019t call your solution conservative or anything, just use common sense, which is what conservatism is, when you boil it all down.<\/p>\n BREAK TRANSCRIPT<\/p>\n RUSH: To the Bronx up next. Geno, great to have you on the EIB Network. Hi.<\/p>\n CALLER: Rush, I\u2019m very disappointed in you and in fact, quite honestly, I\u2019m angry with you because of what you told that lady two days ago and what you told the other call today earlier today in the program. You\u2019re advising us, your loyal audience for 30 years, that have stood by you and that have made you the Moses of conservatism. You are now telling us that we should call ourselves “problem solvers” rather than conservatives so that we can try to get the political power that we need.<\/p>\n And now you gonna tell me that I should back down and that I should somehow say, well, I\u2019m not a conservative, but I\u2019m a problem solver because I should fear these fools that are out there. No, Rush. It\u2019s time for you to get back to basics. You gotta be the same person you were 30 years ago that had my loyalty up until today. You have to be the Johnny Carson that you have been for the last 30 years and say “no!” You get in people\u2019s faces! You tell them no!<\/p>\n You\u2019re an imbecile, you\u2019re an idiot, you\u2019re a jackass and you\u2019re gonna help destroy our country from within, if we listen to the crap that you\u2019re trying to tell us. There is no such thing as being transgender, you\u2019re either male or female. There\u2019s no such thing as 37 different flavors of sexism. No. You\u2019re a man or a woman and the same with the abortion issue. You gave that up a long time ago, and so did your other brethren on conservative talk radio, which I don\u2019t even call conservative anymore.<\/p>\n Millions of Americans have died because of the schmucks that we have to pay attention to and the scum in the media that have turned everything that\u2019s bad and unholy into what is righteous and it\u2019s completely wrong. So I\u2019m gonna give you an opportunity right here and now, Rush, on your own show to take back what you said to that lady yesterday and earlier today, otherwise what I\u2019m gonna do is I\u2019m gonna come and I\u2019m gonna take that microphone away from you and gonna be the Jay Leno to your Johnny Carson!<\/p>\n And I\u2019m gonna be the one that\u2019s gonna be the leader of the new conservative movement. It\u2019s either that or I go to the Trumpster and I tell him to stop giving you interviews and that\u2019s it. It\u2019s gonna be Mark Levin and a handful of others because now it seems to me that you have gone soft and you\u2019ve gone weak-willed. The same way you criticize Republican slobs like Jeff Sessions and the other mutants who stab us in the back every time and you don\u2019t bust their chops anymore, I noticed that recently. Now I\u2019m gonna do that to you and I\u2019m gonna go every other radio program until and unless you take back what you said that we should not say that we are conservatives anymore but that we\u2019re problem solvers.<\/p>\n That\u2019s wrong!<\/p>\n Admit you\u2019re wrong and do it right here, right now.<\/p>\n RUSH: I never said back down, and I never said not to get in their face. I simply said do not use a term to describe yourself that makes it impossible to have any kind of solution with these people. That\u2019s all. I\u2019m not saying don\u2019t be a conservative.<\/p>\n CALLER: (shouting)<\/p>\n RUSH: Wait a minute, Geno. I didn\u2019t tell you not to be a conservative. I didn\u2019t tell you to back down. I didn\u2019t tell you to tell these scum to go soft or any of that. None of that at all. Do you not…? Let me ask: Do you not agree that just the name conservative has a little bit of a PR problem right now?<\/p>\n CALLER: That PR is because left-wing maggots in the media have made it that way, but when we confront them, then they back down. That\u2019s the thing that you should be reemphasizing like you did 30 years ago. You were my hero for the last 30 years, and now all of the sudden you have backed down because you have become weak-willed —<\/p>\n RUSH: I\u2019m not backing down, Geno, and I haven\u2019t —<\/p>\n CALLER: — thinks that you gonna (unintelligible) and escape from these problems. I want to save America, if you don\u2019t step aside and I\u2019ll do it for you.<\/p>\n CALLER: But you said we shouldn\u2019t admit to it. That\u2019s an act of cowardice —<\/p>\n RUSH: No, I did not say you shouldn\u2019t admit to it! I did not say —<\/p>\n CALLER: (shouting)<\/p>\n RUSH: I did not —<\/p>\n CALLER: (shouting)<\/p>\n RUSH: Don\u2019t change anything. Don\u2019t change your behavior, don\u2019t change your technique in persuading. None of that.<\/p>\n CALLER: Bolsheviks will get in your face. You should get in their face and stand up to them. Otherwise they take over, we all lose, and America falls by the wayside like it did for my ancient ancestors 1,500 years ago.<\/p>\n RUSH: What do you think I do here every day?<\/p>\n CALLER: Well, you tell me. You tell me that why we shouldn\u2019t be calling ourselves conservatives anymore. To me it\u2019s an act of cowardice.<\/p>\n RUSH: I\u2019m simply talking about the label. I\u2019m putting it out there as an idea. I\u2019m not talking about strategy. I am talking about strategy. I\u2019m not talking about the actual ideologue belief system. I\u2019m not saying you should abandon anything.<\/p>\n CALLER: Sorry, Rush, you\u2019re not buying me on this one. I hate to say this, but after 30 years my loyalty now for you is gone and that chicken parmesan dinner that I was supposed to cook for you and your wife<\/a> you identify, you can forget that deal, Mr. Snerdley will get it before you do. You\u2019ll have to pay for that dinner.<\/p>\n RUSH: I wasn\u2019t aware that you were gonna fix me a chicken parmesan.<\/p>\n![\"\"](\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2018\/11\/RushFlagStarsand-Stripes-010.jpg\")
I may not have printed it out. I may have thought I wasn\u2019t gonna get to it today. So I have to find it during the break. But it makes the point, nobody needs to abandon conservatism. It\u2019s just stop labeling everything we think or do as conservative and just do it! And instead, substitute the term “problem solver.” Because that\u2019s the one thing the left doesn\u2019t want to do is solve problems. They want the problems to continue. Let me expand on this when we get back.<\/p>\n![\"\"](\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/RushConservativesTargetPIX.jpg\")
“So, [Jonathan] Kantor designed and held a four-hour experimental workshop with 20 student volunteers. After two hours of putting students through team-building activities designed to foster empathy and compassion, the workshop turned political. This was intentional, of course. Students were then instructed to discuss their political views, but in a personal way. For example, one Second Amendment supporter told the story of how he hunted deer with his grandfather growing up, to explain the origins of his strong support for gun rights, said Kantor.”<\/p>\n![\"\"](\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2018\/11\/APP-112918-Tearaway-PJ-Media-x.jpg\")
<\/a>“‘The idea is basically that, if you\u2019re a conservative, and I\u2019m a liberal, then you\u2019re evil and inhuman, and vice versa,\u2019 [the shrink] explained. Fortunately, in the hours after the workshop, students\u2019 feelings of Manichaeism decreased. But when re-surveyed a month later, the students, especially liberals — who reported stronger feelings of manichaeism in the first place — basically went back to hating their political opponents. ‘Liberal beliefs that conservatives are evil only temporarily improved,\u2019 the study concluded.”<\/p>\n![\"\"](\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2017\/06\/RushConservatismWINSX.jpg\")
We\u2019re not in the business of old anybody back. The definition of us is so bastardized and so wrong that I don\u2019t think it\u2019s possible to save the brand. I mean, not any time soon. It would take a concerted effort. I mean, some commercial brands have been in deep trouble like Tylenol, and they were able to save it. It cost a lot of money, and it took a lot of time, and it took a lot of repackaging, and it took a lot of things that we\u2019re not even unified to do on the ideologically conservative side of the aisle. But talking about solving problems…<\/p>\n![\"\"](\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2018\/10\/ZZ-APP-Rush-MASTER-World-A-C-005.jpg\")
I\u2019m here to tell you it\u2019s time for you to go back to the way you were and take back what you said today! Because I\u2019m gonna give it to you straight. I live in the Bronx. I\u2019m on the front lines. I every day have to confront left-wing lizards and brain-dead Bolsheviks! And they give me a hard time every day, but I get right back in their face and I tell \u2019em, \u201cYou go to hell!\u201d Because I don\u2019t want my country, I don\u2019t want what my parents and my family and everybody I\u2019ve ever known in my life to surrender to these brain-dead idiots that are gonna destroy our country.<\/p>\n![\"\"](\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2018\/11\/APP-112118-Trump-001.jpg\")
RUSH: You have drawn a whole lot of conclusions here that are nowhere near true. I have not backed down from anything. I\u2019ve never backed down from anything. I\u2019m not advocating that you back down. I\u2019m not telling you to stop talking about them the way you want to talk about them. I\u2019m not telling you not to get in their face and if you think they\u2019re a bunch of reprobate rats, tell \u2019em so. That\u2019s all. I\u2019m just talking about the label. I\u2019m not telling you to not be conservative, Geno.<\/p>\n
![\"\"](\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2018\/10\/APP-102518-Rush-BIG-VOICE.jpg\")
CALLER: We give them a hard time! We take Jim Acosta, take him out and giving us a beating if we have to. We do everything that you used to tell us 30 years ago but apparently now you\u2019ve gotten a little too soft Rush. It\u2019s time for you to step aside. Let me take the microphone from you for a few days. And I\u2019ll straighten out your audience.<\/p>\n