{"id":28923,"date":"2008-04-08T01:01:01","date_gmt":"2011-05-19T04:00:29","guid":{"rendered":""},"modified":"2011-05-19T04:00:29","modified_gmt":"2011-05-19T04:00:29","slug":"drive_bys_distort_rush_s_ratings","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/","title":{"rendered":"Drive-Bys Distort Rush\u2019s Ratings"},"content":{"rendered":"<section>\n<p>RUSH: This story has hit the Drive-Bys in their media coverage. Perhaps you\u2019ve seen this. If you haven\u2019t, I\u2019ll inform you briefly and then give the appropriate commentary. There\u2019s an outfit out there that researches radio ratings, and it\u2019s called Coleman Insights &#8230; Jon Coleman\u2019s the guy. I don\u2019t know him, I\u2019ve never met him, but radio ratings are undergoing a little bit of a revolution. They\u2019ve always been done by those of you who have participated in them, with diaries. You have a diary, you fill out what you listen to, you send it back, and they calculate it all. They\u2019re rolling out something that will make it more equivalent to television numbers. You know, Nielsen has a box on certain number of Americans\u2019 televisions, and that\u2019s where TV ratings come from. Now, there\u2019s also this thing called a Portable People Meter, and they find people&#8230; Right now they\u2019re rolling out in New York, Houston, and Philadelphia. People wear the Portable People Meter, and it is programmed to know exactly what they\u2019re listening to. They can\u2019t fudge it. <\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125110.Par.89380.ImageFile.jpg\" width=\"187\" height=\"396\" class=\"alignright\"\/>This data started in New York in the fall and in Philadelphia and Houston in the fall. This guy Coleman has been doing a little research on my numbers in New York, Philadelphia, and Houston on the Portable People Meter. And he issued his findings of what he called a webinar, a seminar on the web on his website to explain the findings, and the Drive-Bys have focused on one thing. Actually, it\u2019s kind of stunning, but the Drive-Bys have focused on one thing. There is something that they don\u2019t understand. The audience is like one-tenth of one percent higher during commercial breaks than it is during the content portion of the program &#8212; which, for our sponsors and advertisers is just huge news. I mean, this is raise-the-rates time. We already charge confiscatory rates and they\u2019re going up because of this. But what they are saying, the way the Drive-Bys are reporting this is funny as hell. They are saying, &#8216;Limbaugh\u2019s ratings are higher when he is not speaking.\u2019 Now, the research attributes it to the fact that people are tuning in during commercial breaks because they don\u2019t want to miss the beginning of a segment. <\/p>\n<p>They don\u2019t want to miss the beginning of each hour. The Drive-Bys have taken this &#8212; the New York Times and New York Daily News, a couple others, have taken this &#8212; and said, &#8216;Why, my gosh! Limbaugh\u2019s numbers during commercials are even higher than his show, and he\u2019s not even speaking.\u2019 Wrongo, my friends. As you well know, I speak during the commercial breaks. What it is a testament to &#8212; if the research is accurate &#8212; is the deep bond of loyalty that you and I have and that you are profoundly interested in what is happening during commercial breaks on this program, because they\u2019re part of the program. Now, I\u2019m not going into great detail about this because to do so would give away secrets that no other host has figured out here. But it\u2019s just funny. If you\u2019ve seen this reported, the Drive-Bys are taking the occasion to say the ratings to this show are higher when I\u2019m not speaking. That is their take-away on this. But they\u2019ve totally missed the importance of what it all means &#8212; 100% totally missed it &#8212; which is good because the more under the radar you can keep the business model, the better off you are. It\u2019s like a marketing plan. They don\u2019t come up with a marketing plan and tell everybody what it is because that prepares them for it. You just execute the plan, which is what we do here on a daily basis. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>RUSH: This story has hit the Drive-Bys in their media coverage. Perhaps you\u2019ve seen this. If you haven\u2019t, I\u2019ll inform you briefly and then give the appropriate commentary. There\u2019s an outfit out there that researches radio ratings, and it\u2019s called Coleman Insights &#8230; Jon Coleman\u2019s the guy. I don\u2019t know him, I\u2019ve never met him, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive-Bys Distort Rush&#039;s Ratings - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Drive-Bys Distort Rush&#039;s Ratings - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: This story has hit the Drive-Bys in their media coverage. Perhaps you\u2019ve seen this. If you haven\u2019t, I\u2019ll inform you briefly and then give the appropriate commentary. There\u2019s an outfit out there that researches radio ratings, and it\u2019s called Coleman Insights &#8230; Jon Coleman\u2019s the guy. I don\u2019t know him, I\u2019ve never met him, [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125110.Par.89380.ImageFile.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125110.Par.89380.ImageFile.jpg\",\"contentUrl\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125110.Par.89380.ImageFile.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#webpage\",\"url\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/\",\"name\":\"Drive-Bys Distort Rush's Ratings - The Rush Limbaugh Show\",\"isPartOf\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#primaryimage\"},\"datePublished\":\"2011-05-19T04:00:29+00:00\",\"dateModified\":\"2011-05-19T04:00:29+00:00\",\"author\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/911066e449df26406b107ca78cbbde0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rushlimbaugh.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Drive-Bys Distort Rush\\u2019s Ratings\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/911066e449df26406b107ca78cbbde0b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f18195e0073013fa0e16b040686c2924?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f18195e0073013fa0e16b040686c2924?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Drive-Bys Distort Rush's Ratings - The Rush Limbaugh Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/","twitter_card":"summary","twitter_title":"Drive-Bys Distort Rush's Ratings - The Rush Limbaugh Show","twitter_description":"RUSH: This story has hit the Drive-Bys in their media coverage. Perhaps you\u2019ve seen this. If you haven\u2019t, I\u2019ll inform you briefly and then give the appropriate commentary. There\u2019s an outfit out there that researches radio ratings, and it\u2019s called Coleman Insights &#8230; Jon Coleman\u2019s the guy. I don\u2019t know him, I\u2019ve never met him, [&hellip;]","twitter_image":"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125110.Par.89380.ImageFile.jpg","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/admin.rushlimbaugh.com\/#website","url":"https:\/\/admin.rushlimbaugh.com\/","name":"The Rush Limbaugh Show","description":"Excellence In Broadcasting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#primaryimage","inLanguage":"en-US","url":"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125110.Par.89380.ImageFile.jpg","contentUrl":"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/01125110.Par.89380.ImageFile.jpg"},{"@type":"WebPage","@id":"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#webpage","url":"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/","name":"Drive-Bys Distort Rush's Ratings - The Rush Limbaugh Show","isPartOf":{"@id":"https:\/\/admin.rushlimbaugh.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#primaryimage"},"datePublished":"2011-05-19T04:00:29+00:00","dateModified":"2011-05-19T04:00:29+00:00","author":{"@id":"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/911066e449df26406b107ca78cbbde0b"},"breadcrumb":{"@id":"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.rushlimbaugh.com\/daily\/2008\/04\/08\/drive_bys_distort_rush_s_ratings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rushlimbaugh.com\/"},{"@type":"ListItem","position":2,"name":"Drive-Bys Distort Rush\u2019s Ratings"}]},{"@type":"Person","@id":"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/911066e449df26406b107ca78cbbde0b","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/admin.rushlimbaugh.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/f18195e0073013fa0e16b040686c2924?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f18195e0073013fa0e16b040686c2924?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/admin.rushlimbaugh.com\/daily\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/posts\/28923"}],"collection":[{"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/comments?post=28923"}],"version-history":[{"count":0,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/posts\/28923\/revisions"}],"wp:attachment":[{"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/media?parent=28923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/categories?post=28923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/admin.rushlimbaugh.com\/api\/wp\/v2\/tags?post=28923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}