{"id":271256,"date":"2018-04-17T13:00:00","date_gmt":"2018-04-17T17:00:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=271256"},"modified":"2018-04-18T15:47:23","modified_gmt":"2018-04-18T19:47:23","slug":"industries-millennials-killing","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2018\/04\/17\/industries-millennials-killing\/","title":{"rendered":"Industries Millennials Are Killing"},"content":{"rendered":"

RUSH: I have a story here. This is from Business Insider: “‘Psychologically Scarred\u2019 Millennials are Killing Countless Industries from Napkins to Applebee\u2019s \u2014 Here are the Businesses They Like the Least.<\/a>”<\/p>\n

Ladies and gentlemen, do you know that every generation America is bombarded with revolutionaries who want to overthrow a bunch of tradition, they want to overthrow customs, they want to overthrow everything or much about life as they find it. You know who they are? They\u2019re called children. Every generation, the children who grow up represent a terrific, quote, unquote, revolutionary threat to the way things are in the country. Your generation did. Mine did. This current crop of Millennials and the bunch following them, believe me, they\u2019re tossing out all kinds of things that a bunch of generations prior to them lived by, were guided by and sought.<\/p>\n

For how many generations was it that you were taught, and you accepted it, that if you worked hard, that if you did your best to play by the rules, that if you\u2019re really committed, that you would be a success? But it took time, it took experience, it might be until you\u2019re 35 or 40 before you\u2019re able to buy your first starter house. But when you\u2019re 20 and 25 you\u2019re working towards it. That\u2019s your objective. How many generations were children raised and accepted that as part of growing up? I don\u2019t know. Was it two generations? Was it three?<\/p>\n

\"\"Well, however many it was, this generation of Millennials with the age range being 18 to 34, they\u2019re not interested in that or a lot of other things that previous generations have been interested in and, as such, the things that previous generations being interested in, the things that they built, the businesses they supported that then grew, the customs, the traditions, the behavior of things, those things became entrenched as part of American culture, are falling by the wayside as today\u2019s Millennials are not interested. They have different ideas. One of the industries that is really, really threatened fall by the wayside is cable TV.<\/p>\n

How many generations prior to Millennials couldn\u2019t wait to get cable TV \u2019cause they were sick and tired of watching snow with rabbit ears on their TVs? They were sick and tired of only be able get three channels. Cable gave \u2019em 75, 100, 250! Oh, it was nirvana, and they were happy to pay whatever it cost. For a while. But Millennials, they hate cable TV; they hate anybody that charges them money for anything — particularly things that entertain them. They don\u2019t think they should have to pay anything for that.<\/p>\n

Many of them don\u2019t even think they should ever leave home. Many of them don\u2019t think they should ever have their own house. Many of them rent day to day, month to month, what have you. Many of \u2019em don\u2019t use banks. They don\u2019t put down roots. They don\u2019t trust anything. They watch TV on a smartphone or a tablet. They\u2019re happy to stream things on YouTube on a five-inch screen. “Don\u2019t give me any of this 75-inch plasma TV deal. I don\u2019t want that! I can\u2019t afford that. I\u2019m not gonna sit in my TV room all day doing that.<\/p>\n

I want to be able to watch TV while I\u2019m out doing cool things like object the skateboard or whatever the hell else. Walk the baby, whatever they\u2019re doing. So some guy\u2019s put together a list of industries that Millennials “are killing”! “Casual dining chains like … Buffalo Wild Wings, Ruby Tuesday, and Applebee\u2019s have faced sales slumps and dozens of restaurant closings as casual-dining chains have struggled to attract customers and increase sales.<\/p>\n

“‘Millennial consumers are more attracted than their elders to cooking at home, ordering delivery from [Grubhub], and eating quickly…\u2019 [Buffalo Wild Wings CEO Sally Smith] Smith wrote.” They don\u2019t want to take an hour to eat, much less two. I don\u2019t like doing that, either. They want to do it “fast-casual or quick-serve.” Get in, get it, and get out. The concept of starter homes. Millennials are killing that whole “concept of ‘starter homes\u2019 [because] they\u2019re renting longer and buying expensive houses later” as their first homes.”<\/p>\n

Now, there has been news that Millennials don\u2019t want to own homes or cars. That\u2019s not true. It\u2019s just they don\u2019t want to start out in what they think is a shack. They will rent a shack until they have enough money to buy a nice place — and if that\u2019s not \u2019til their thirties, then so be it. They might live with mom and dad \u2019til they have enough money to buy a house, but they\u2019re not going to buy a starter house. They don\u2019t want the junk.<\/p>\n

\"\"“Beer.” Big Beer. Big-brand beer is out, but craft beer — microbreweries, these things you never heard of — the Millennials love them. “In late July, Goldman Sachs downgraded both Boston Beer Company and Constellation Brands based on data suggesting that younger consumers prefer wine and [adult beverages] to beer, as well as the fact that they\u2019re drinking less alcohol than older generations more generally.<\/p>\n

“Napkins. Younger consumers are opting for paper towels over napkins,” and some are not even doing that. They\u2019re buying cloth rags, and they\u2019re washing them every day. They don\u2019t want napkins, paper napkins, paper towels, because they think it\u2019s going to harm the climate. They do not like “‘Breastaurant\u2019 chains like Hooters.” It\u2019s no big deal to see a woman\u2019s breasts hanging all over the place on social media.<\/p>\n

Why do you have to go to a restaurant to see it when you can see it 25,000 times an hour on your computer screen? So in this, we finally have a Millennial communism being bro that makes some sense. But Hooters? No big deal. To see some almost topless babe at a restaurant? Big whoop! I can see this on my phone. I can see full-frontal nudity. I can interact with it with VR. I don\u2019t need to go to Hooters, and so they\u2019re not. “Cereal. Almost 40% of Millennials surveyed by Mintel said cereal was an inconvenient breakfast choice because they had to clean up after eating it…”<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Okay. Let\u2019s see. What else do we have here? “Cereal… Golf.” I can tell you this. Millennials are not playing golf, and many of them — young Millennial guys — have an active dislike for it because you have to join a country club, and they hate that. They hate the whole country club scene because they don\u2019t think they would ever get in. It\u2019s too expensive and it\u2019s too elite and it\u2019s a bunch of stuffed-shirt, old-fashioned guys that never change.<\/p>\n

\"\"Millennials don\u2019t like things that don\u2019t change. They can\u2019t stand it! Golf is still using the rules it had 100 years ago? Who needs that? They don\u2019t like the time it takes. So golf is not attracting Millennials. Losing…? What is it? Let\u2019s see. What did I see? Four million people a year. I don\u2019t think it\u2019s that high. “Motorcycles. ‘Our data suggests the younger Gen Y population is adopting motorcycling at a far lower rate than prior generations,\u2019 AB analyst David Beckel said…” They prefer to ride children\u2019s toys. They\u2019re more likely to ride stupid children\u2019s toys than motorcycle.<\/p>\n

“Homeownership.” I discussed that. “Yogurt.” Millennials, they\u2019re not buying it, “especially light yogurt.” It can be traced, this decline, “to a growing demand for natural, protein-rich foods that fill up” consumers who don\u2019t want to spend a whole lot of money eating, don\u2019t want to take a lot of time, and the faster something fills you up, and the less it takes to do it, the better. They don\u2019t use bar soap. “Bar soap sales fell 2.2% from 2014 to 2015… And, millennials are to blame.” Millennials, they don\u2019t like bar soap. It\u2019s impure. It\u2019s either no soap whatsoever except for couple regions, or just get some of the stuff in a bottle, liquid stuff, squirt it out there and you\u2019re done and get out.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: This current crop of Millennials and the bunch following them, believe me, they're tossing out all kinds of things that a bunch of generations prior to them lived by, were guided by and sought.<\/p>\n","protected":false},"author":49,"featured_media":271279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nIndustries Millennials Are Killing - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.rushlimbaugh.com\/daily\/2018\/04\/17\/industries-millennials-killing\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Industries Millennials Are Killing - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: This current crop of Millennials and the bunch following them, believe me, they're tossing out all kinds of things that a bunch of generations prior to them lived by, were guided by and sought.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2018\/04\/APP-041718-Rush-Millennials-NO-LOGO.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Prayias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2018\/04\/17\/industries-millennials-killing\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2018\/04\/APP-041718-Rush-Millennials-NO-LOGO.jpg\",\"contentUrl\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2018\/04\/APP-041718-Rush-Millennials-NO-LOGO.jpg\",\"width\":640,\"height\":360},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2018\/04\/17\/industries-millennials-killing\/#webpage\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2018\/04\/17\/industries-millennials-killing\/\",\"name\":\"Industries Millennials Are Killing - 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