{"id":267966,"date":"2018-03-16T14:40:00","date_gmt":"2018-03-16T18:40:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=267966"},"modified":"2018-03-19T16:18:08","modified_gmt":"2018-03-19T20:18:08","slug":"march-madness-preemption-use-the-rush-app","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2018\/03\/16\/march-madness-preemption-use-the-rush-app\/","title":{"rendered":"March Madness Preemption? Use the Rush App!"},"content":{"rendered":"

RUSH: Oh, man, what a great surprise this is. Apple beta day! Hubba hubba! Hang on, folks. Download and install. Right on! I keep holding out hope they\u2019re gonna reactivate a feature, and I know they\u2019re not. And I\u2019ve been hoping they\u2019re going to since September, and I know they\u2019re not. You know what this is like? It\u2019s like knowing there\u2019s no Christmas, but hoping it\u2019s gonna happen one more time and knowing full well that it won\u2019t. Did we do the Open Line Friday jingle or not? Well, do it.<\/p>\n

JOHNNY DONOVAN: And now, from sunny South Florida, it\u2019s Open Line Friday!<\/p>\n

RUSH: I knew I talked through that. Diarrhea of the mouth today. It is 800-282-2882 if you want to be on the program. Email address, ElRushbo@eibnet.us. Let me check on this beta install here. Yeah, baby. Hubba hubba. Okay. This is a note about the app. Folks, do you remember — we\u2019re now into the March Madness time of the year, the NCAA basketball tournament. And during, I don\u2019t know, the first maybe 20 years, maybe even longer, at this time of year, when they\u2019re playing tournament games all during the day \u2019cause they gotta get through a whole bunch of them real fast, gotta go through the whole field in like two weeks, well, numerous EIB affiliates would preempt this program to carry college basketball games, and many listeners here would constantly complain about it.<\/p>\n

\"\"<\/a>They complained to the local affiliate, they will complain to us. There was not much we could do about it. We knew when we signed up various affiliates that they would do this. I mean, the college basketball tournament, the NCAA is a big deal, particularly in markets where teams are in the tournament.<\/p>\n

But, you know, now it doesn\u2019t matter. Now it doesn\u2019t matter because there is the app, the RushLimbaugh.com app, and you can stream the program. If you\u2019re a member you can stream the program, and it doesn\u2019t matter what your local station is doing. And the app has been redesigned and reworked, and the streaming is for members, but even on the free side there are transcripts that are updated pretty frequently from when they\u2019re uttered and done here on the program. They are searchable and they are sharable.<\/p>\n

So there\u2019s all kinds of benefits to having the RushLimbaugh.com app as well as that. And what reminded me of this is this story in USA Today, Millennials don\u2019t even watch college basketball.<\/p>\n

\"\"<\/a>“Millennials could be a threat to college basketball, to hear it from Stephen F. Austin coach Kyle Keller. ‘\u2026the Millennials today, they don\u2019t even watch college basketball,\u2019 he said Thursday night after Stephen F. Austin lost to Texas Tech in the first round of the NCAA tournament. ‘A lot of our guys didn\u2019t even know who those cats (Texas Tech players) were because they don\u2019t watch the game. They\u2019re on their phone and doing that kind of stuff. I hate to say it, but as much as you or I or anybody in here watches the games, they don\u2019t. Or the NBA.'”<\/p>\n

There\u2019s all kinds of stories out there about what Millennials are watching and where. Are they watching it on TV sets, or are they watching it on devices? You know there\u2019s actually been surveys done on that? And here\u2019s how it goes. I\u2019m having to commit this from memory \u2019til I can consult the actual data, I might have this somewhat wrong. But the way it works is that Millennials initially watch the vast majority of stuff on their devices. And, as the years go by, they then gravitate to TV. Or maybe it\u2019s the other way around. I\u2019m gonna have to look.<\/p>\n

Regardless, the traditional way of delivering content and advertising has been thrown upside down. But not for us. We remain unaffected, because we are available any way you want to get us. You can get us with video with the Dittocam. You can get us on the app. You can get podcasts delayed, listen to them whenever you want. You can get us live on the website.<\/p>\n

And since content is king, and we have ways of measuring whether you\u2019re listening whenever you are, we have been unaffected by it. But all these other entities — the Millennials don\u2019t care about college basketball. Well, that hasn\u2019t happened to us yet. Ah, Millennials, they don\u2019t really care about major league baseball. That hasn\u2019t happened to us yet. Well, I don\u2019t think it will.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: The traditional way of delivering content and advertising has been thrown upside down. But not for us.<\/p>\n","protected":false},"author":49,"featured_media":268062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nMarch Madness Preemption? Use the Rush App! - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2018\/03\/16\/march-madness-preemption-use-the-rush-app\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"March Madness Preemption? 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