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<\/p>\nRUSH: This happened at the U.S. Conference of Mayors Winter Meeting this morning in “War-shington,” as Newt says. It was during a panel discussion on the future of work! The future of work. There was a panel discussion on that.<\/p>\n
The moderator was Walter Isaacson, biographer of Steve Jobs and some others. He runs the Aspen Institute to go out there and ski between conferences. It\u2019s how you deduct the skiing is you go to the Aspen Institute. Isaacson runs it. CEO Adam Neumann, who has a place called WeWork, “a communal workplace manufacturer,” was being asked about his company. Walter Isaacson said, “I just heard it described as sort of a co-working space, but to me, WeWork is a little bit more than that. What is what is it?”<\/p>\n
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NEUMANN: I\u2019m an Israeli immigrant, came from Israel. And I grew up in a kibbutz. It\u2019s a little bit of a commune, and it\u2019s where everybody works toward one cause, everyone makes the same amount of money, and everybody shares services. In WeWork, we don\u2019t discriminate between age, gender, race, or religion. As long as you understand that being part of something greater than yourself, treating other people the way they want to be treated is the utmost important. As long as you understand that giving is receiving, you\u2019re a member of the We Generation.<\/p>\n
RUSH: Okay so Reagan brings down Soviet Union, and now the Millennials are gonna try to bring it back! They\u2019re trying to revive communism here. That\u2019s what this was. Commune? He admitted it. It\u2019s a commune, like a kibbutz. “Everybody works toward one cause. Everybody makes the same. Everybody shares services. No differences. We don\u2019t discriminate between age, gender, race or religion.” You watch; they will. You let one conservative end up in this place and it will be a… Well, it won\u2019t be pretty. Next question from Isaacson. Do I have time? Yeah, we can squeeze this. “You just bought the Lord & Taylor building in the middle of the Manhattan. What do you do with that?”<\/p>\n
NEUMANN: The reason we did that — and this is all part of the same story. Retail used to be very smart people in the past thought that you take a beautiful building, you lock all the windows, you let no light in, you sell a lot of stuff to people that might want it or not, and that\u2019s retail experience. Well, as Millennials are starting to be the biggest shoppers — and by 2020 Millennials are gonna be over 50% of the workforce — they don\u2019t want to buy that way. They\u2019re buying online.<\/p>\n
What they\u2019re really looking for is experience, intention, and meaning. So a beautiful building like Lord & Taylor suddenly becomes useless. We\u2019re gonna reinvent it. We\u2019re gonna put a WeWork in it. We\u2019re gonna bring thousands of entrepreneurs and small businesses and large ones into it. We\u2019re gonna put a building above it that no one else could because we\u2019re gonna design it in a different way, and we\u2019re gonna reinvent the retail into an experience that\u2019s actually going to uplift people as opposed to just draining their wallets.<\/p>\n
RUSH: Mr. Neumann, look, I\u2019m not trying to be a wiseacre here, but you can\u2019t have entrepreneurs in your commune. That… That\u2019s not possible. You can\u2019t have entrepreneurs. You can\u2019t have self-starters. You can\u2019t have people are gonna do something different. You can\u2019t have people want to be better, different, smarter. You can\u2019t have that. They\u2019ve all gotta be the same, Mr. Neumann. Entrepreneurs are gonna mess up your commune.<\/p>\n
BREAK TRANSCRIPT<\/p>\n
RUSH: Yeah, grab sound bite No. 26. One more. This is Adam Neumann from the company WeWork “a communal workplace manufacturer,” being interviewed by Walter Isaacson. “Tell me how you see it as a larger eco-system, not just work, but living, even learning everything else being part of what a Millennial will do.”<\/p>\n
NEUMANN: We talk a lot about Millennials, and with a lot of respect to that generation, I like to call it the We Generation \u2019cause I don\u2019t want to limit it by age. As I said before, anybody who — who wants to be part of something greater than themselves and understands this sharing economy is a member of the We Generation. What we\u2019re really looking for is, “Let\u2019s bring them in and let\u2019s bring them together,” and in a person\u2019s life, the most important pillars of our life is where we live, who we\u2019re with, who our kids and our friends are, where we work, and then how we study, how we learn, how we grow as human beings. And I like to say, “If you had to prioritize them, first personal growth; then your partner, your spouse; then your kid; then your friends; then business.”<\/p>\n
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RUSH: Yeah, right. Um, that\u2019s gonna change too. I mean, all the rest of that stuff\u2019s academic if you don\u2019t have a means of support. But, anyway, this is illustrative here of some of the peer pressure that Millennials are facing to be no different, to share everything, that nobody is any different from anyone else — including talent and capability and ambition. It\u2019s just another challenge we face here, folks.<\/p>\n","protected":false},"excerpt":{"rendered":"
RUSH: So Reagan brings down Soviet Union, and now the Millennials are gonna try to bring it back! <\/p>\n","protected":false},"author":49,"featured_media":261942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\n