{"id":261323,"date":"2018-01-23T15:50:00","date_gmt":"2018-01-23T20:50:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=261323"},"modified":"2018-01-24T16:09:32","modified_gmt":"2018-01-24T21:09:32","slug":"media-misinformation-on-the-iphone-x","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2018\/01\/23\/media-misinformation-on-the-iphone-x\/","title":{"rendered":"Media Misinformation on the iPhone X"},"content":{"rendered":"

RUSH: Folks, I give away, occasionally, Apple products — primarily iPhones — and lately I\u2019ve been giving away the iPhone X. And this is an object lesson, what is happening. The tech media hates Apple like the mainstream media hates the Republican Party. Different reasons, but the level of hate is the same. Therefore the misrepresentations, the lying — the outright lying and misreporting — about things having to do with Apple and particularly the iPhone X are just… They\u2019re outrageous, and they\u2019re a great example of how it happens in the mainstream news media with the Drive-Bys and real news.<\/p>\n

\"\"<\/p>\n

Now, normally I wouldn\u2019t talk about this except I give away some iPhone Xs, and I don\u2019t want any of you who\u2019ve received them to think that I\u2019m giving you lemons. The tech media is reporting that the iPhone X is selling so bad that Apple\u2019s gonna stop making it this summer, and it\u2019s not true. The iPhone X was the number one selling iPhone in the world in November, the fourth quarter of 2017. The number one selling phone, period, in the world.<\/p>\n

Now, I don\u2019t know if these tech media people literally are dumb and stupid and don\u2019t know what they\u2019re talking about or if they do and are just making it up in the never-ending quest to damage Apple. Now, I don\u2019t want anybody to misunderstand. I know a lot of people think that my love for Apple products is misplaced because Apple probably would want nothing to do with me given the political\/ideological differences. Fine and dandy. I understand that you think this way. But I want you to know that I\u2019m gonna get into this not to defend Apple, but rather myself.<\/p>\n

You know, I give this stuff away. I love giving it away. I love sharing my passions with people. And if I don\u2019t address this, there are gonna be some people who I gave phones who\u2019re gonna think I gave \u2019em duds. And we don\u2019t give away duds here. Whatever we give away, it\u2019s the top of the line.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

Now, let me move on to this Apple business and swat this out of the way. Again, folks, I\u2019m doing this not to defend Apple. That\u2019s not the point here. I know a lot of you think that I waste time defending Apple, given that your perception is that Apple is no friend of mine because of ideological differences. But that\u2019s not what\u2019s going on. I give away, as you know, things. Lately I have been giving away — on a random basis — new, brand-new iPhone Xs. These are iPhone Xs with the maximum storage, 256 gigabytes, and we ship them out FedEx Priority Overnight.<\/p>\n

And the media, the tech media has taken a bit of news that was reported about Apple late last week, first part of this week, and they are totally distorting it. And it\u2019s now found its way into the mainstream media, not just the tech media. And let me read to you some headlines from the mainstream media about this latest bit of news that\u2019s being wildly misrepresented or just lied about. Newsweek magazine: “Is Apple About to Cancel its iPhone X? Poor Sales Mean Device Faces End of Life.”<\/p>\n

\"\"The U.K. Sun: “Apple Could Scrap iPhone X This Year over Poor Sales of the Smartphone — One expert says pricey phone could be dead by the end of summer.” The Daily Mail, the U.K. Daily Mail Online (which is otherwise a very responsible paper): “Will Apple Cancel the iPhone X This Summer?<\/a> — Disappointing sales caused by a lack of interesting innovations will end production of the handset, says a leak.” None of this is true!<\/p>\n

There\u2019s not a single word of any of these headlines that\u2019s true. I gave away the iPhone X, and I will not have any of you recipients thinking I\u2019ve given away a lemon or a bust. Now, let me explain this. The first thing is, the iPhone X, 29 million of them were shipped in the fourth quarter of 2017, and this phone was only available in quantity in December. It began to ship in November, but there was a back order of five to six weeks. They basically sold 29 million of these phones in a month.<\/p>\n

Twenty-nine million phones made it the world\u2019s best-selling smartphone over the holiday season. The world\u2019s best-selling smartphone, and it was right in line with what other high, big selling iPhones have sold within the same period, four to six weeks. So what is this “end of life” business everybody\u2019s talking about? It\u2019s very simple, and I can\u2019t believe these tech media don\u2019t understand it. I can\u2019t believe it, \u2019cause it\u2019s not that hard. As you know, Apple introduces new phones every year, and there was a report from a highly respected analyst in Taiwan (everybody respects this guy) who has connections to the Apple supply chain.<\/p>\n

And he said that Apple is going to stop manufacturing the iPhone X, and it will reach its end-of-life cycle sometime this summer, in preparation for new iPhones to come out next September. Well, that\u2019s the report, and there have been rumors from other analysts that the phone\u2019s not selling well, and that\u2019s common. I mean, every year the anti-Apple tech media (much of which is bought and paid for by Samsung) reports that Apple\u2019s phones are not selling well and they\u2019re always wrong. But this end-of-life business is a standard business term.<\/p>\n

The iPhone X is not being eliminated. It\u2019s not being shut down. It\u2019s not being ceased. It\u2019s going to be upgraded! There will be a new version of it: Same size, 5.8-inch screen. It\u2019s gonna have a little bit faster processor. The cameras on the back may be a little bit better. But the reason… See, normally every year the new phone this year becomes the second tier phone the next year. And it\u2019s always reduced in price by $100. I don\u2019t think Apple wants to keep this year\u2019s iPhone X for sale at a cheaper price point.<\/p>\n

\"\"<\/p>\n

They have revolutionary technology here with Face ID. They\u2019re two years ahead of any competitor with that. With the TrueDepth system and the Face ID and all the camera goodies here, they\u2019re two years ahead of people. And they\u2019ve got these new… They\u2019re gonna have two new phones, actually three, but two iPhone Xs coming out: 5.8- and a 6.5-inch iPhone X Plus! And those are going to be priced where the current iPhones are priced. They do not want this year\u2019s iPhone X selling for $100 less than it sells now.<\/p>\n

They want to be able to maintain an average selling price because of this new, revolutionary technology. So they\u2019re not going to keep the current iPhone X as a year-old phone. It will be replaced by a brand-new phone, 6.1-inch, but it will not be an OLED screen. It will be traditional LCD screen, but it\u2019s gonna look just like the iPhone X. It\u2019ll have a 6.1-inch screen, but it will not have some things in it — you know, big time back camera. They\u2019ll be able to sell this at the same price point that the iPhone X would sell for if they kept it.<\/p>\n

The bottom line is that this iPhone X that you have, if you have one now, they\u2019re going to sell another version of it like they do every year, upgraded — you know, incremental improvements of the internal. The iPhone X is not a bust; it\u2019s not a lemon; it\u2019s not going anywhere. They just are not going to keep it in the roster as a cheaper phone next year, for a host of reasons. They\u2019ll probably hold on to the iPhone 8 and the 8 Plus as the lower-cost phones next year and then they\u2019ll introduce that 6.1-inch phone in that same price point, maybe even a little less.<\/p>\n

And there will be two new iPhone Xs, the one that\u2019s still 5.8 inches like this one and the new one at 6.5 inches where they will maintain the premium price level and will not cut the price. It has nothing to do with the phone not selling because it\u2019s selling like hotcakes! It\u2019s the hottest selling phone in the fourth quarter in the world, and these tech companies have just glommed onto this. They just can\u2019t wait to write that Apple blew it, Apple\u2019s failing, Apple had a bad quarter, just like they can\u2019t wait to write about the Republicans.<\/p>\n

\"\"It\u2019s the same… It\u2019s amazing how similar the coverage of Apple is in the tech media and the coverage of the Republican Party and conservatives is in the mainstream media. It\u2019s eerie! The tech media literally hates Apple. Not all of it, but I mean the people participating, they literally hate Apple and they wish Apple would fail. They\u2019re jealous, they\u2019re envious, they just despise them because they\u2019re successful. Even though they\u2019re all liberals, even though they\u2019re all on the same pod, if you will, ideologically. But this is all about being No. 1.<\/p>\n

It\u2019s all about being big. (impression) “It\u2019s not fair! It isn\u2019t fair to be so successful. It\u2019s not fair that somebody\u2019s so big. It\u2019s not fair! It\u2019s not fair that Apple has the best phone every year. It just isn\u2019t fair!” So any chance they get to write that Apple\u2019s blowing it, that Apple\u2019s best days are behind them, that Apple\u2019s new phone\u2019s a dud, they do it. Knowingly! I think they know here what they\u2019re writing here in these headlines are bogus; but they\u2019re doing it anyway. So, you know, I have given enough of these things away that if you all saw this news, you might think you\u2019re holding a dud, and you\u2019re not.<\/p>\n

You\u2019re holding… If you have an iPhone X, you have technology in your hand that is two years ahead of what any other manufacturer has, and they\u2019re not close to duplicating it or surpassing it. The same iPhone that you have today, the iPhone X, is going to continue to exist as an upgraded version. It will look pretty much like this one does. But the current iPhone X will not continue to be sold cheaper. They will use other phones for cheaper price points. But they are not going to lower the price of this brand-new, state-of-the-art tech. It\u2019s brand new! They don\u2019t want to cheapen the image of it. It\u2019s their way to do business.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: The tech media hates Apple like the mainstream media hates the Republican Party. Different reasons, but the level of hate is the same.<\/p>\n","protected":false},"author":49,"featured_media":261377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nMedia Misinformation on the iPhone X - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2018\/01\/23\/media-misinformation-on-the-iphone-x\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Media Misinformation on the iPhone X - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: The tech media hates Apple like the mainstream media hates the Republican Party. 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