{"id":256129,"date":"2017-11-28T13:00:00","date_gmt":"2017-11-28T18:00:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=256129"},"modified":"2017-12-04T04:05:25","modified_gmt":"2017-12-04T09:05:25","slug":"monday-night-football-ratings-hit-rock-bottom","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/","title":{"rendered":"Monday Night Football Ratings Hit Rock Bottom"},"content":{"rendered":"

RUSH: NFL ratings for Monday Night Football hit a new season low last night. “Just when some industry observers were beginning to think that it couldn\u2019t get any worse for the NFL\u2019s primetime ratings this year, it gets much, much worse.”<\/p>\n

Last night was the Houston Texans and the Baltimore Ravens. The clash, the game, drew a 6.0 in metered markets. That\u2019s the rating, not the share. That makes it the lowest rated Monday Night Football game of the year for both the NFL and ESPN. It makes Trump\u2019s Twitter shot at the league this morning incredibly well timed and accurate. Did you see what the president tweeted?<\/p>\n

“At least 24 players kneeling this weekend at NFL stadiums that are now having a very hard time filling up. The American public is fed up with the disrespect the NFL is paying to our Country, our Flag and our National Anthem. Weak and out of control!”<\/p>\n

\"\"All of that said, ESPN still won the prime time last night, even though NFL ratings are hitting newer and newer lows. They\u2019re still reaching the point here where they\u2019re gonna have to do advertiser make-goods, either that or gonna have to refund money. A make-good is you run a free commercial or a series of free commercials until you have made up the value you charged.<\/p>\n

If you\u2019re gonna charge — just to use a number — if you\u2019re gonna charge a million dollars a commercial, which it is not. I\u2019m just making up an easy number to follow. If you\u2019re gonna charge a million dollars per commercial based on X size audience, if the audience is a half million less, significantly less, then you\u2019re gonna have to give some free commercials so that those eyeballs are reached. Either that or you\u2019re gonna have to refund the money. They\u2019re getting to that stage. I think they already have reached that stage where that\u2019s now occurring. That\u2019s never good.<\/p>\n

There\u2019s a piece in the Wall Street Journal today by Holman Jenkins Jr.<\/a> as opposed to Holman Jenkins Sr. And Holman Jenkins Jr. says that the NFL has a lot to learn from corporate America. His point is — and I\u2019m not even gonna get the piece and read it \u2019cause I don\u2019t need to. His point is that a CEO with as many blunders as Roger Goodell would have been fired after the first one. In a publicly held company, a CEO with a nagging image problem that can\u2019t be corrected has got to go. The corporation simply cannot overcome that. And he says in the case of Goodell, it\u2019s not just one nagging thing; it\u2019s been a series of things that haven\u2019t been dealt with, starting with the Ray Rice domestic abuse boondoggle.<\/p>\n

\"\"Remember, they tried to give Ray Rice two weeks, a two-week suspension and then the video hit with Ray Rice knocking his wife out cold in the elevator and dragging her out of the elevator in an Atlantic City casino. And when that was seen, Goodell, oops, oops, and they upped the suspension to six games. But despite all the pink shoes, the pink gloves and all that in October, it began a downward spiral. And then suspending some of your famous players, signature marquee players like Tom Brady. It\u2019s been, in the words of Holman Jenkins Jr., it\u2019s been one mess after another that have not been cleaned up.<\/p>\n

And his point, there certainly is no way that in a publicly held corporation a CEO would be given a raise with all kinds of perks and benefits after this kind of stewardship. And his point is that the NFL doesn\u2019t learn that, you know, even though it\u2019s not publicly held, the commissioner unfortunately has become the face of the league, and that should never happen. The players should be the faces of the league. Of course, that\u2019s problematic now too.<\/p>\n

But regardless how you slice it, they\u2019ve got huge problems. I\u2019ll tell you what I did. I tuned in last night, Mr. Snerdley. You know, I haven\u2019t watched much NFL this season at all because after the first series of flag protests, when I heard the players say why they were doing it, I\u2019m sorry, it took all of the mystique that I had about the game out of it. It didn\u2019t make me mad. It just saddened me. Because coupled with the concussion mess and the way the sports media is either purposefully or inadvertently attacking the league and the game, I realized this game\u2019s never gonna be what it was. And it was big to me. I loved it, as you all know.<\/p>\n

So I decided last night to tune in. I had some time, and I wasn\u2019t particularly interested in the game, the teams playing. I mean, neither of \u2019em are lighting it up. And it wouldn\u2019t matter to either one if they won or lost, which is the case in too many games this year, by the way.<\/p>\n

But I have to be honest, I turned it on and there didn\u2019t seem to be any pizzazz. There didn\u2019t seem to be any excitement in anything, camera shots of the stadium, the actual action on the field, the play-by-play and color crew. The announcers sounded formulaic and stilted like it was all forced. I didn\u2019t get a good vibe watching it. And don\u2019t misunderstand, I\u2019m not trying to run anything down. It just makes me sad. To me, it\u2019s another venerable institution that\u2019s being successfully attacked and taken down and is in the process of being destroyed or damaged greatly.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: I have to be honest, I turned it on and there didn't seem to be any pizzazz. There didn't seem to be any excitement in anything, camera shots of the stadium, the actual action on the field, the play-by-play and color crew. The announcers sounded formulaic and stilted like it was all forced. I didn't get a good vibe watching it. And don't misunderstand, I'm not trying to run anything down. It just makes me sad. <\/p>\n","protected":false},"author":49,"featured_media":248623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nMonday Night Football Ratings Hit Rock Bottom - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Monday Night Football Ratings Hit Rock Bottom - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: I have to be honest, I turned it on and there didn't seem to be any pizzazz. There didn't seem to be any excitement in anything, camera shots of the stadium, the actual action on the field, the play-by-play and color crew. The announcers sounded formulaic and stilted like it was all forced. I didn't get a good vibe watching it. And don't misunderstand, I'm not trying to run anything down. It just makes me sad.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2017\/09\/fb-092717-NFL-TOMBSTONE.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Prayias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2017\/09\/fb-092717-NFL-TOMBSTONE.jpg\",\"contentUrl\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2017\/09\/fb-092717-NFL-TOMBSTONE.jpg\",\"width\":600,\"height\":315},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/#webpage\",\"url\":\"https:\/\/www.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/\",\"name\":\"Monday Night Football Ratings Hit Rock Bottom - The Rush Limbaugh Show\",\"isPartOf\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/#primaryimage\"},\"datePublished\":\"2017-11-28T18:00:00+00:00\",\"dateModified\":\"2017-12-04T09:05:25+00:00\",\"author\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rushlimbaugh.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Monday Night Football Ratings Hit Rock Bottom\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349\",\"name\":\"George Prayias\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g\",\"caption\":\"George Prayias\"},\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/author\/georgeeibnet-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Monday Night Football Ratings Hit Rock Bottom - The Rush Limbaugh Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rushlimbaugh.com\/daily\/2017\/11\/28\/monday-night-football-ratings-hit-rock-bottom\/","twitter_card":"summary","twitter_title":"Monday Night Football Ratings Hit Rock Bottom - The Rush Limbaugh Show","twitter_description":"RUSH: I have to be honest, I turned it on and there didn't seem to be any pizzazz. 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