{"id":254745,"date":"2017-11-14T16:15:00","date_gmt":"2017-11-14T21:15:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=254745"},"modified":"2017-11-15T16:22:38","modified_gmt":"2017-11-15T21:22:38","slug":"what-if-the-nfls-marketing-to-millennials","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/11\/14\/what-if-the-nfls-marketing-to-millennials\/","title":{"rendered":"What If the NFL\u2019s Marketing Anti-Americanism to Millennials?"},"content":{"rendered":"

RUSH: I want to run a theory by you. I want to see what you think of this. We\u2019re swerving now to the National Football League since I happened to mention Colin Kaepernick taking a knee on Mars if there is a flag there. You know, folks, I\u2019ve always reminded you, because it\u2019s true, that advertising is always aimed at young people.<\/p>\n

And it\u2019s not because advertisers like young people versus old people. It\u2019s that young people\u2019s minds haven\u2019t yet been fully made up. Their brand preferences have not been permanently stamped in their psyche, in their brains, and in their behavior. This is why beer commercials, for example, are advertised for teenagers and people in their early twenties. You don\u2019t advertise beer for people in their forties, fifties. They\u2019ve got their brand. They\u2019re not gonna change.<\/p>\n

\"\"By the time they\u2019re 40 or 50, if you\u2019re a beer manufacturer or any other advertiser, your chance of getting them en masse has long since passed. So you have to focus — and all advertising does — on the young, and primarily the demographic of 18 to 24, and, at its widest expanse, 18 to 34. In addition, I\u2019ve always pointed out to you that advertising — good advertising, effective advertising — is a window into the American culture.<\/p>\n

Because advertising agencies and their creative people must devise ways to reach their target audience in ways that their audiences are gonna want to watch or read or absorb the commercial message, not reject it or not tune it out. So advertising creative directors have to ascertain cultural preferences, cultural existence, cultural norms of the demographic they are aiming at. So given that I have oftentimes reminded everybody of this, let us now turn our attention to the NFL and what is happening there.<\/p>\n

And let me ask you another question. Could all of this that is happening in the NFL right now be being done on purpose? Could we be witnessing a marketing plan that has not been announced? And good marketing plans are never announced; they\u2019re just executed. A marketing plan is designed to separate people from their money. You don\u2019t tell \u2019em how you\u2019re gonna do it because that prepares them for it. You just execute the plan.<\/p>\n

What if, ladies and gentlemen, the National Football League believes all of the polling and survey data that shows American Millennials are over 50% socialist; that an even greater number of them admire socialism and dictators and tyrants? Those polls are out there. We have mentioned them to you. We\u2019ve chalked it up to the lousy American public and higher education system. But nevertheless, the data is there. We know of the snowflake tendencies on college campi. We know pretty much where American Millennials are en masse.<\/p>\n

\"\"<\/a>Not all of them, of course. There are exceptions every, but the majority of American Millennials appear to be perfectly fine with socialism. They have sympathies toward minority groups. They are, in many instances, what would be termed social justice warriors. And so I\u2019m asking you: What if allowing the protests of the flag, allowing what appear to be protests of the military, allowing all of these things that the players are doing that echoes behavior of social justice warriors…? What if all of this is a marketing plan to get Millennials interested in the game?<\/p>\n

Remember, the NFL doesn\u2019t worry about trying to get 45-, 50-, even 35- or 40-year-old people interested in the game. The evidence is they had \u2019em. The evidence is, in the NFL, up until the last two years, has been the most profitable business in the world, sports business. It has been the most popular. It was on a steady financial gross revenue and profit uptick — and then, two years ago, the ratings began to decline a little bit. And that coincided with what? It coincided with all this news blowing up about concussions and how dangerous the game is to play.<\/p>\n

I know that argues against what I\u2019m saying because you have more and more young parents say, “I don\u2019t want my kids playing this game. That game scrambles kids\u2019 brains! It ruins people, makes \u2019em sick. They commit suicide at age 45. I don\u2019t want my kids doing that, Mabel!” But, on the other hand, if you\u2019re the NFL you have to find a way to get young people interested in the game, and if television viewing is down, the actual sitting in front of a TV set and watching is down, if they\u2019re watching hand-held screens like iPhones and iPads?<\/p>\n

Well, you don\u2019t own their attention in those circumstances. When you\u2019re at home and you\u2019re sitting on a sofa or chair and you\u2019re watching the game on TV, you\u2019ve made a commitment to watch it. When you\u2019re running around out there and you have the phone in the palm of your hand or whatever, you\u2019re doing a lot of other things while that opportunity to watch an NFL game is on. So what if what\u2019s happening here is a purposeful marketing plan designed to…? Oh, one other key element. Everything\u2019s become politicized.<\/p>\n

Everything in our culture is politicized, and young Millennials accept it. So you politicize the game, you steer it to the left where you think most of young people are because you believe the polling data and the surveys. So what if all this is a conscious effort to take a hit for a while, while angering your current-but-aged fan base in an effort to attract the young demographic of 18 to 34 where they live, how they think. And if you believe all the stuff about how liberal they are and how much they admire socialism, then that\u2019s what you would want your league to appear to be, at least sympathetic.<\/p>\n

\"\"If they buy into the idea that Millennials are indeed social justice warriors, then would it make sense for the NFL to be doing what they\u2019re doing to try to grab those young people and convert them into lifetime fans and customers? (interruption) Well, “Once you get them, what do you sell to \u2019em?” That\u2019s another thing. That will have to change too. But you figure that out later. The first thing you have to do is get them. But if they\u2019re turned off by the injury aspect — if they\u2019re turned off by the scrambling of brains, CTE; if they\u2019re turned off by all of the stuff going on — then why not turn the league into basically a junior league version of the Democrat Party where everything\u2019s litigated?<\/p>\n

Everything\u2019s in court. Lawyers are involved in everything. You really go after domestic abuse. You go after spousal abuse. You go after the mistreatment of women like it\u2019s never been gone after. You put your players in jail. You try to put \u2019em in jail. You hold \u2019em to high standards even if they\u2019re your marquee players. The NFL is doing all of this. Now, if this is their plan, I don\u2019t know if they calculated just how many of the existing fan base would tell \u2019em to take a hike. I don\u2019t know that their marketing plan accommodated the ratings plunge and the financial hit such as spots or the Papa John\u2019s sponsor abandoning them.<\/p>\n

I don\u2019t know if they calculated all that into it, and I\u2019m not sure that this is right.<\/p>\n

I\u2019m just throwing the question out there.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: What if, ladies and gentlemen, the National Football League believes all of the polling and survey data that shows American Millennials are over 50% socialist; that an even greater number of them admire socialism and dictators and tyrants?<\/p>\n","protected":false},"author":49,"featured_media":254800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nWhat If the NFL's Marketing Anti-Americanism to Millennials? - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2017\/11\/14\/what-if-the-nfls-marketing-to-millennials\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"What If the NFL's Marketing Anti-Americanism to Millennials? 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