{"id":248824,"date":"2017-09-28T14:30:00","date_gmt":"2017-09-28T18:30:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=248824"},"modified":"2017-09-29T16:05:33","modified_gmt":"2017-09-29T20:05:33","slug":"political-pros-fear-campaigns-no-longer-matter","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/","title":{"rendered":"Political Pros Fear Campaigns No Longer Matter"},"content":{"rendered":"

RUSH: Another interesting story here from Real Clear Politics: “Political Campaigning May Be Mostly Pointless<\/a>.” What do you think this story is? Snerdley, you\u2019re highly tuned to this kind of stuff. If you see that headline, “Political Campaigning May Be Mostly Pointless,” what\u2019s this story about? It is about the fact that Hillary Clinton spent more money than anybody spent in the campaign and it didn\u2019t get her a single vote, that Donald Trump didn\u2019t spend a dime, and he won.<\/p>\n

\"\"And so, again, this is the political establishment being flipped upside down. Money has always equaled victory. Whoever had more of it won. But what a research project has found is that TV ads in the last three weeks to a month leading up to an election were not persuasive in changing people\u2019s minds how they were gonna vote.<\/p>\n

And you know where I first saw this story? In an advertising magazine where they\u2019re very, very afraid television and radio stations are gonna lose a lot of money because consultants are gonna figure out it\u2019s wasted money. If spending on campaign ads three weeks out doesn\u2019t change people\u2019s minds, why spend it? Another example of how Donald Trump, outsider, has turned the establishment and its entire world upside down.<\/p>\n

And they still don\u2019t know why. And they don\u2019t yet have the ability to be honest with themselves about why Hillary lost and why Trump won. And they keep getting news that shocks them and rocks their world, because the political world, like every other world, revolves around money. A huge spending campaign, do you realize how many people get wealthy off that before the money gets to the TV stations or radio stations where the advertising is bought? I mean, a lot of people get their mitts on that gross amount of money before it gets to the TV station, and if they stop spending it, a lot of money.<\/p>\n

Do you know that your average presidential campaign manager, consultant, will get 15% of every dollar spent on advertising? That\u2019s how they get rich. They get the advertising agency commission. So if a campaign advisor, David Axelrod, is telling Obama we need to spend a trillion dollars here in this election, he\u2019s gonna get 15% of it.<\/p>\n

Now, the number may float. Obama may say, “Axelrod, you\u2019re only gonna get 10,” or George W. Bush may say, “Rove, you\u2019re only gonna get eight,” whatever, but it averages outs to the agency commission, which is 15%. The more spent, the more campaign consultant, management, that\u2019s how they get paid, whether the candidate wins or loses. Is another reason why ad buys are so big.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: This is the political establishment being flipped upside down. Money has always equaled victory. Whoever had more of it won. But what a research project has found is that TV ads in the last three weeks to a month leading up to an election were not persuasive in changing people's minds how they were gonna vote.<\/p>\n","protected":false},"author":56,"featured_media":248849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nPolitical Pros Fear Campaigns No Longer Matter - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Political Pros Fear Campaigns No Longer Matter - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: This is the political establishment being flipped upside down. 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But what a research project has found is that TV ads in the last three weeks to a month leading up to an election were not persuasive in changing people's minds how they were gonna vote.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2017\/09\/fb-092817-Hillary-3-time-loser.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"keith doherty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2017\/09\/fb-092817-Hillary-3-time-loser.jpg\",\"contentUrl\":\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2017\/09\/fb-092817-Hillary-3-time-loser.jpg\",\"width\":600,\"height\":315},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/#webpage\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/\",\"name\":\"Political Pros Fear Campaigns No Longer Matter - The Rush Limbaugh Show\",\"isPartOf\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/#primaryimage\"},\"datePublished\":\"2017-09-28T18:30:00+00:00\",\"dateModified\":\"2017-09-29T20:05:33+00:00\",\"author\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/f6b9cb73da215aa25e18d3c20857012d\"},\"breadcrumb\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rushlimbaugh.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Political Pros Fear Campaigns No Longer Matter\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/f6b9cb73da215aa25e18d3c20857012d\",\"name\":\"keith doherty\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91c6b1776351bd54081e9a2fc5a5d7aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91c6b1776351bd54081e9a2fc5a5d7aa?s=96&d=mm&r=g\",\"caption\":\"keith doherty\"},\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/author\/kdohertypremierenetworks-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Political Pros Fear Campaigns No Longer Matter - The Rush Limbaugh Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/09\/28\/political-pros-fear-campaigns-no-longer-matter\/","twitter_card":"summary","twitter_title":"Political Pros Fear Campaigns No Longer Matter - The Rush Limbaugh Show","twitter_description":"RUSH: This is the political establishment being flipped upside down. 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