{"id":23233,"date":"2005-12-01T01:01:01","date_gmt":"2011-05-19T06:35:29","guid":{"rendered":""},"modified":"2011-05-19T06:35:29","modified_gmt":"2011-05-19T06:35:29","slug":"the_hybrid_myth2","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2005\/12\/01\/the_hybrid_myth2\/","title":{"rendered":"The Hybrid Myth"},"content":{"rendered":"<section>\n<p><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/the_hybrid_myth.Par.0006.ImageFile.jpg\" width=\"200\" height=\"199\"\/><\/p>\n<p><BR\/><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/the_hybrid_myth.Par.0002.ImageFile.jpg\" width=\"277\" height=\"246\" class=\"alignleft\"\/> RUSH: We had a discussion last week about all these hybrids. I have told people ever since I heard about it, I talked to a high-ranking automobile executive who said, you know, this hybrid stuff is crazy. He said, &#8220;If we could make every automobile in America a hybrid today, in five years we would be right back to using the same amount of gasoline and oil that we\u2019re using today. It\u2019s not going to save anything. So this little column appeared in the Wall Street Journal yesterday by Holman W. Jenkins, Jr. It\u2019s called &#8220;Dear Valued Hybrid Customer &#8212; We at the Toyota Motor Corporation are writing to address certain misconceptions that have arisen about your Toyota Prius model, which we are proud to note is driven by many celebrities, including Prince Charles and HBO\u2019s Larry David. Our pioneering gasoline-electric hybrid, introduced in 1999, has become an object of adoration to the world\u2019s enlightened car buyers. Our competitors, including America\u2019s Big Three, are rushing out hybrid vehicles of their own. Unconfirmed media reports say that we at Toyota intend to double our hybrid output to 500,000 vehicles next year. Along with other members of the auto industry, we will be lobbying for tax breaks and HOV privileges for hybrid vehicles. However, any romance entering its seventh year tends to go stale. Some purchasers have begun to question the practical value of our Hybrid Synergy Drive technology.<\/line><BR\/>&#8220;You may be aware that a survey by Consumer Reports found that our vehicles achieve considerably less mileage (some 26% less) than the sticker rating implies. This has led to some unflattering media stories. Let us assure you that the Prius remains one of the most fuel-efficient cars on the road. Toyota applauds your willingness to spend $9,500 over the price of any comparable vehicle for the privilege of saving, at current gasoline prices, approximately $580 a year &#8212; and should the price of gasoline rise to $5, after 10 years and\/or 130,000 miles of driving, you might even come close to breaking even on your investment in hybrid technology.&#8221; Yeah, so the price of gas would have to rise five bucks after ten years and\/or you\u2019d have to drive one of these things 130,000 miles to get back the overprice you paid to be technically and environmental correct. Now&#8230; &#8220;We recognize that our customers have an \u2019emotional\u2019 relationship with their vehicles. This transcends even the regrettable truth that driving a fuel-efficient car <emphasize>does not yield any substantial benefits for society if it doesn\u2019t save the owner money.<\/emphasize> [italics added] Contrary to any loose statements made by our marketing partners in the environmental community and media, petroleum not consumed by Prius owners is not &#8216;saved.\u2019 It does not remain in the ground. <\/line><BR\/>&#8220;It is consumed by someone else. Greenhouse pollutants are released. Also, please note that the warranty and owner\u2019s manual say nothing about reducing America\u2019s dependence on foreign oil. This is not an oversight. The Prius is an &#8216;oil-dependent\u2019 vehicle. It runs on gasoline, supplied by the same world market that fuels other vehicles. The Toyota Corporation regrets any misunderstanding our marketing may inadvertently have caused (or may cause in the future),&#8221; and this is &#8212; if I may take a brief pause here from reading the column, this is &#8212; just classic because you know these people are out buying this car, think they\u2019re doing so much to &#8220;save the planet,&#8221; and they\u2019re not. They\u2019re not saving themselves any money; they\u2019re not saving appreciable amounts of gasoline. The thing doesn\u2019t get the mileage that it has promised to get and besides somebody is using the oil anyway. They\u2019re not doing diddly-squat. Now&#8230; &#8220;We [at Toyota] share your belief that the days of the internal combustion engine are numbered. Further research by our economists suggests this will happen when the price of gasoline rises high enough to make alternative technologies cheaper than gasoline-powered cars. We at Toyota want you to know we recognize this effect and have taken steps to compensate with the rest of our vehicle lineup. <\/line><\/p>\n<p><BR\/>&#8220;Our 2006 Tundra pickup will be equipped with Toyota\u2019s new eight-cylinder engine, making it every bit as much of a gas guzzler as any American pickup. We are also redirecting our efforts to use our Hybrid Synergy Drive to increase power output rather than reduce gasoline consumption,&#8221; because too many Prius owners are complaining it has no get-up-and-go, so we\u2019re going to get it more get-up-and-go and we\u2019re gonna use more gasoline but you can still be proud you\u2019re driving a Prius. &#8220;Take our new hybrid SUV, which produces 38 more horsepower but gets the same mileage as our conventional version. A New York Times reviewer wrote, &#8216;One question lingers after driving the 2006 Lexus RX400h: How did it come to this, that Toyota is now selling a hybrid gas-electric vehicle with no tangible fuel economy benefits?\u2019 We hope this corrects any misimpression caused by our latest slogan (&#8216;Commute with Nature\u2019). Hybrid technology is not &#8216;green\u2019 technology. Like heated seats or flashy exterior trim, it\u2019s merely an expensive option that generates large markups for the Toyota Corporation and its dealers, [and we are thankful that you support both]. You will share our pride in the latest figures from J.D. Power &amp;amp; Associates, which show that the Prius continues to move off a dealer\u2019s lot in just eight days, compared to 36 days for a Honda Civic hybrid. Clearly, our customers are willing to pay handsomely for the privilege of showing themselves behind the wheel of so conspicuously virtuous a vehicle. But we are also a far-seeing corporation. <\/line><BR\/><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/the_hybrid_myth.Par.0007.ImageFile.jpg\" width=\"222\" height=\"157\" class=\"alignright\"\/> &#8220;We recognize that the Prius\u2019s distinctiveness may be a wasting asset for reasons outlined in this letter. Other motorists may see the Prius operator and think &#8216;sucker.\u2019 Our lawyers advise us this may affect your car\u2019s resale value. Toyota regrets any inconvenience. We want you to know that Toyota remains committed to advancing hybrid technology just as long as our customers are willing to make it worth our while. Our esteemed competitor, Nissan\u2019s Carlos Ghosn, was recently quoted saying, &#8216;There\u2019s such a buzz today that no CEO of a car manufacturer dares to say his real opinion of hybrid because he\u2019s accused of being retarded.\u2019 Another esteemed competitor, GM, has suggested that hybrid technology is best deployed in city buses, where large fuel consumption and stop-and-go driving might actually make it economically sensible. These are just two examples of the short-sighted, stick-in-the-mud marketing instincts of our fellow automakers that are helping to make Toyota the largest car company in the world. Yours Truly, the Toyota Corporation.&#8221; So the bottom line here is that people that are buying Priuses are doing it for glamour reasons. They wanted to appear virtuous. But they\u2019re accomplishing nothing. They\u2019re overpaying. They\u2019re not saving any money. They\u2019re not saving any fuel. They\u2019re not advancing a new technology. This is not going to be the end of the internal combustion engine, and <emphasize>most of them that buy these cars are liberals<\/emphasize>. So it all makes sense. <\/line><BR\/>BREAK TRANSCRIPT<\/line><BR\/>RUSH: Okay, to the phones! <a target=\"_blank\" href=\"http:\/\/www.cctexas.com\/\">Corpus Christi, Texas<\/a>, Andrew, welcome. Nice to have you on the program, sir.<\/line><BR\/>CALLER: Hi there. How you doing?<\/line><BR\/>RUSH: Good. Never better, sir.<\/line><BR\/>CALLER: Yeah, I just want to point out that, you know, you say that only [sic&#8211;&#8220;most,&#8221; see four sentences above] liberals buy Priuses and that it doesn\u2019t have get up and go, and I think before you say something like that, you should really go try one for yourself.<\/line><BR\/>RUSH: Sir, I wouldn\u2019t be caught dead in one of those things. They look ugly to boot. I mean, part of the intrigue of these things is they\u2019ve tried to design these things as a car that the Jetsons would drive. These liberals think they\u2019re ahead of the game on these things, and they\u2019re just suckers. If you like it, I\u2019m not trying to talk you out of it. I mean, you are more than welcome to it. That\u2019s what the letter from Toyota to their Prius customers is all about.<\/line><BR\/>CALLER: Well, I will agree it is an ugly looking car, and I kind of had the same opinion when my parents bought it. I told them, &#8220;No, you\u2019re just buying that, you know, it\u2019s a greeny car,&#8221; and my parents aren\u2019t greenies. They\u2019re hard-core conservatives, and they voted for Bush, but &#8212;<\/line><BR\/>RUSH: Yeah.<\/line><BR\/>CALLER: &#8212; my dad did &#8212; he did all the math on it. He looked up prices. He looked up, you know, how much he would save, and he did come to the conclusion that he would save a little bit of money &#8212; and he is kind of a skinflint, so&#8230;<\/line><BR\/>RUSH: Yeah.<\/line><BR\/>CALLER: All economic reasons, I think, is the reason he bought it.<\/line><\/p>\n<p><BR\/>RUSH: All I can do is the Prius costs basically ten grand more than something comparable. It would take 130,000 miles to make that price difference up in whatever you save in gasoline. So you gotta own and drive this thing a lot before it actually saves you any money. But if it makes you feel good and if it makes your dad feel good and makes him feel he\u2019s contributing, that\u2019s fine. I don\u2019t want to burst any bubbles here but it\u2019s like any other car, buy it because you like it but don\u2019t think that you are saving the planet, saving the environment, making anybody else safer or not, because there\u2019s no economic advantage to it unless it saves whoever buys it money &#8212; and it can\u2019t be demonstrated that it does.<\/line><BR\/>CALLER: Well, you\u2019re saying&#8230;130,000 miles is a lot. I mean, for most people that\u2019s, you know, eight or nine years of driving. That doesn\u2019t seem like a whole lot to me.<\/line><BR\/>RUSH: Well, I don\u2019t know what the average American puts in terms of mileage on the lifetime of a car. [8,000 miles a year; 300K in 37-1\/2 years] You know, I\u2019m not average in any way. I have had my current car for two years and it\u2019s probably got 4,000 miles on it. I\u2019ve got a 1977 car that, I think, it\u2019s the got 8,000 miles on it, so I don\u2019t do a whole lot of driving. The Prius is not a&#8230; The Prius is&#8230; What would you call it? You know, it\u2019s a high-end buy for people that want to show off. It\u2019s no different than these people that wear these colored ribbons. Those colored ribbons, whenever they wear the ribbons: &#8220;I care more than you because I\u2019m wearing this ribbon! I don\u2019t see <emphasize>you <\/emphasize>wearing your ribbon so you\u2019re cold, heartless and cruel. But I care! See this ribbon?&#8221; It\u2019s the same thing with the Prius. &#8220;I\u2019m driving a Prius. I may be a sucker, but I care about the environment, and you don\u2019t,&#8221; and so forth. I just want to go on the record: I am never going to buy a car that gets anything over 14 miles a gallon, on average, because it\u2019s going to be too small. It\u2019s going to be too risky. You won\u2019t see me in it, but if you want one? That\u2019s the point. We all have choice, and what\u2019s happening here is, see? People can attack me, and people like me, for the cars we drive, all day long. You can go out and you can try to destroy the SUV industry. You can attack the SUV; you can attack the drivers. There\u2019s been a media campaign for seven years along the environmentalists to <emphasize>destroy <\/emphasize>the SUV. Now here comes one guy in the Wall Street Journal, and I\u2019m amplifying him, raising questions about the Prius?<\/line><BR\/>&#8220;You can\u2019t do that! You can\u2019t do that! Why, that\u2019s a hybrid car!&#8221; <\/line><BR\/>Hey, you know, if you\u2019re going to buy a car, and some people aren\u2019t going to like it, you gotta learn to live with that. I appreciate the call, though. Here\u2019s Mark in <a target=\"_blank\" href=\"http:\/\/www.bethesda.org\/\">Bethesda, Maryland<\/a>. Welcome to the EIB Network, sir. Great to have you with us.<\/line><BR\/>CALLER: Hey, Rush. Boy this is a great birthday present for me to get to talk to you.<\/line><BR\/>RUSH: Well, happy birthday, sir!<\/line><BR\/>CALLER: Thank you. I am a Prius owner. I am almost as far to the right as you can go, and my wife also drives a Honda hybrid.<\/line><BR\/>RUSH: Yeah?<\/line><BR\/>CALLER: We bought these two years ago because my wife wanted to make a statement as far as not being dependent on foreign oil. <\/line><BR\/>RUSH: See?<\/line><BR\/>CALLER: I can\u2019t say on the air what her statement was.<\/line><BR\/>RUSH: See? Look at how much good your conservatism is doing you.<\/line><BR\/>CALLER: Well, the problem is, so many liberals kept stopping me in the parking lot thinking I was a liberal and a greeny.<\/line><BR\/><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/the_hybrid_myth.Par.0009.ImageFile.jpg\" width=\"200\" height=\"220\" class=\"alignleft\"\/> RUSH: (Laughing.)<\/line><BR\/>CALLER: So what I had to do to fight back is I had to pay to get a vanity plate that has the Hebrew radioed on it &#8220;shamran,&#8221; which means <emphasize>&#8220;conservative.&#8221; <\/emphasize><\/line><BR\/>RUSH: (Laughing.)<\/line><BR\/>CALLER: <emphasize> <\/emphasize>I couldn\u2019t take it anymore!<\/line><BR\/>RUSH: (Laughing.)<\/line><BR\/>CALLER: But I will say this, Rush: I enjoy my car a lot. It does not have any pickup. I don\u2019t care. I keep a worksheet and I get anywhere from 35 to 50 miles per gallon per tank. I\u2019m happy, and when I bought the car in 2003, the state of Maryland &#8212; I did not have to pay sales tax on either car, and at that time the federal government also on your Schedule A, gave you a benefit also.<\/line><\/p>\n<p><BR\/>RUSH: I\u2019m sure. The government is trying to get people into these things. It\u2019s all a political issue. But see, they have to do that because people on their own are not going to go out and buy them. Nobody really wants them. When I say &#8220;nobody,&#8221; I mean the vast majority of Americans do not want them, and so they have to offer all these incentives &#8212; and the real interesting thing about that column from the guy in the Wall Street Journal is all the other automakers<emphasize> know this.<\/emphasize> They know! Like the automobile manufacturer that I spoke to, he said, &#8220;This hybrid thing is an absolute joke, but since Toyota is making such a big deal out of it they feel competitive pressure to get in the game, and if they go out and they tell the truth about this car, the whole environmental and green industry is going to jump down their throats and call them retarded and dumb and polluters and this sort of stuff. So it\u2019s a political issue, too. The hybrid is every bit the political issue that the SUV has become for the left, and in both cases, note the similarity and note what\u2019s in common. The left is after people to do things that they otherwise wouldn\u2019t do on their own. If you just put the Prius out there and advertise it without this accompanying campaign, &#8220;You will save the planet; you will reduce our dependence on foreign oil. You will produce fewer greenhouse gases. You will help prevent global warming!&#8221; nobody would buy the thing. Nobody would buy it. All that stuff is a bunch of crock. <\/line><BR\/>BREAK TRANSCRIPT<\/line><BR\/>RUSH: Denise in Tucson, you\u2019re next on the Rush Limbaugh program. Hello.<\/line><BR\/>CALLER: Hi, Rush!<\/line><BR\/>RUSH: Hi.<\/line><BR\/>CALLER: Dittos from <a target=\"_blank\" href=\"http:\/\/www.visittucson.org\/\">Tucson, Arizona<\/a>!<\/line><BR\/>RUSH: Well, it\u2019s great to have you on the program, Denise. It\u2019s nice to have you with us.<\/line><BR\/>CALLER: I\u2019m a first time caller, and absolutely thrilled to speak with you!<\/line><BR\/>RUSH: Thank you.<\/line><BR\/>CALLER: I\u2019m comforted to know that there are so many, um, conservatives and Bush supporters that drive Prius[sic&#8211;Priuses]. I didn\u2019t know that there were that many of us out there!<\/line><BR\/>RUSH: Denise? <\/line><BR\/>CALLER: It\u2019s reassuring.<\/line><BR\/>RUSH: Denise, you\u2019re the third. (laughing)<\/line><BR\/>CALLER: I\u2019m only the third?<\/line><BR\/>RUSH: You\u2019re only the third that we\u2019ve heard from.<\/line><BR\/>CALLER: (Laughing). Well, you know, I worried my father. He lives in New Jersey and he\u2019s one of your biggest fans.<\/line><BR\/>RUSH: Yeah?<\/line><BR\/>CALLER: Hi dad! &#8212; and he is a staunch conservative, and I think my husband and I worried him when we first got this. I think he was worried that we converted to tree hugger and environmental wacko, and we are every day &#8212;<\/line><BR\/>RUSH: Why did you buy it? If that\u2019s not the reason, why did you buy it?<\/line><BR\/>CALLER: Just because we liked it.<\/line><BR\/>RUSH: To me, that\u2019s fine. If you go into a car lot, you look around and this car appeals to you, by all means buy it. If you can afford it and this is what you want, I have no complaint. It\u2019s when people start preaching to me that they\u2019re better people than anybody else because they\u2019re driving these things around when they think they\u2019re saving all kinds of things and are not saving anything, including themselves money.<\/line><BR\/>CALLER: Yeah, we don\u2019t ? <\/line><BR\/>RUSH: Hmm?<\/line><BR\/>CALLER: We didn\u2019t buy it to make a statement, we don\u2019t have unrealistic expectations of it, and, to tell you the truth, we\u2019re pretty disgusted with the other Prius owners that are so smug. I mean, they\u2019re even smug with other Prius owners!<\/line><BR\/>RUSH: Wait a second. Wait, wait, wait. Where do you run into other Prius owners? Do that\u2019s cars congregate someplace with the drivers?<\/line><BR\/>CALLER: Well, I thought &#8212; I thought it would feel like a club mentality where we\u2019d kind of enjoy our Prius[es] together but, you know, there\u2019s a lot of Prius[es] out here in Tucson now, and they don\u2019t even look at you. They don\u2019t even like give you a thumbs-up. They don\u2019t even give you a, &#8220;Hi, hello.&#8221; There\u2019s like this competitiveness for uniqueness, and they\u2019re very, very smug towards all cars, including other Prius[es].<\/line><BR\/>RUSH: Doesn\u2019t surprise me at all. You\u2019re talking about liberals. They think they\u2019re better people. They think they\u2019re better people than even other Prius owners.<\/line><BR\/>CALLER: But I\u2019m surprised on that during the elections I expected there to be a lot of Prius owners that have Kerry bumper stickers, and it wasn\u2019t the case. I\u2019d see&#8230; I would like, I would actually like to get some ideas from you where a conservative, uh, people who drive Prius[es]. Do you have any fun little bumper sticker idea that we could identify with and share on our cars?<\/line><BR\/>RUSH: Sure, just go out and get a bumper stick that says, &#8220;I Bought This, But I Know I\u2019m Not Saving the Environment. I Just Like It,&#8221; or get a bumper sticker saying, &#8220;This Car Having No Impact on the Environment One Way or the Other.&#8221; Just put where another Prius driver can see that and ruin their day; they might get into road rage with you so you have to think about that. I think the reason these Kerry people don\u2019t go out and put bumper stickers is they\u2019re already embarrassed that they\u2019re driving a Prius. Why embarrass themselves further with the Kerry bumper sticker? It\u2019s either that or they don\u2019t want the additional weight slowing the thing down. It\u2019s tough to get up to 60 miles an hour. So the more weight you tag on in there, like on a bumper sticker, it has a direct effect on the car. Look, I\u2019m glad you called out there, Denise. (interruption) Snerdley just says that people that drive the kind of car I drive, do we wave at each other, do we have a little club? Well, I don\u2019t know. I only know one other person that has the kind of car I\u2019ve got and I\u2019ve never seen him driving it at the same time I\u2019m driving mine. Now, I know there are more of them. I think there are about 400 cars in the country like the kind I have. There may be more here, but the guy I know that\u2019s got one, too, I never see him driving it, so I\u2019ve never had a chance to wave at him. But I\u2019ll tell you what does happen. <\/line><BR\/>What\u2019s really funny is here in Palm Beach, you have all these 65- and 70-year-old people in Ferraris and Beamers (laughing), and they\u2019re driving them 30 miles an hour because that\u2019s the speed limit &#8212; and even some of the young Turks go out and get some of these sports car things and you pull up at a red light and you\u2019re sitting there. You can just see they think they\u2019re hot; they\u2019re driving the latest. It\u2019s brand-new, probably just got it from the dealership yesterday or the day before. They pull up next to my car and they can\u2019t take their eyes off of it. I see this out of the corner of my eye. I\u2019ll go driving around town and people will, you know, wave out their windows and give me this, you know, circle finger. &#8220;All right, man! Great!&#8221; That happens to me all the time, and I wave back to them. I don\u2019t sit there and pretend like I ignore them. I\u2019m not like a Prius driver. This is the point. I don\u2019t ignore these people; I don\u2019t run around feeling smug because of what I\u2019m in &#8212; and somedays I take the old car. Somedays I take the Mercedes. You know, it\u2019s 2003. So I\u2019ll get in the old car, the convertible, and I\u2019ll go tooling around, and I don\u2019t feel smug. No. I\u2019m not into this. But these Prius drivers, it doesn\u2019t surprise me a bit that they\u2019re smug, because they bought it in the first place because they\u2019re trying to make a statement about themselves. They think they\u2019re gods. You know, gods don\u2019t respond to gestures. Gods don\u2019t answer letters. God\u2019s don\u2019t. They think they\u2019re gods. They are saving the planet! They are better people. They\u2019re not going to acknowledge you, even another Prius owner, because they\u2019re going to question your motivation for having one &#8212; or they\u2019re going to be angry that you\u2019ve got one because they want to be the only one in the neighborhood with one because they want to be considered the only good people in the neighborhood. I know these people. <\/line><BR\/>END TRANSCRIPT<\/line><\/p>\n<p>*Note: Links to content outside RushLimbaugh.com usually become inactive over time.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.microsoft.com\/windows\/windowsmedia\/en\/download\/default.asp\"><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/the_hybrid_myth.Par.0005.ImageFile.jpg\" width=\"240\" height=\"18\" class=\"alignleft\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RUSH: We had a discussion last week about all these hybrids. I have told people ever since I heard about it, I talked to a high-ranking automobile executive who said, you know, this hybrid stuff is crazy. He said, &#8220;If we could make every automobile in America a hybrid today, in five years we would [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Hybrid Myth - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.rushlimbaugh.com\/daily\/2005\/12\/01\/the_hybrid_myth2\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"The Hybrid Myth - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: We had a discussion last week about all these hybrids. I have told people ever since I heard about it, I talked to a high-ranking automobile executive who said, you know, this hybrid stuff is crazy. 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