{"id":21526,"date":"2003-05-28T01:01:01","date_gmt":"2011-05-19T07:20:23","guid":{"rendered":""},"modified":"2011-05-19T07:20:23","modified_gmt":"2011-05-19T07:20:23","slug":"your_complaint_is_40_years_old_people","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/","title":{"rendered":"Your Complaint Is 40 Years Old, People!"},"content":{"rendered":"<section>\n<p><BR\/><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/complaint.Par.0002.ImageFile.jpg\" width=\"189\" height=\"269\" class=\"alignleft\"\/> Before the first round of deregulation, we had three TV networks and a few local stations in each market. That\u2019s where the liberal monopoly existed, my friends, ABC, NBC, CBS, and then eventually PBS. In radio, before deregulation, there were three major radio networks, and local stations in each market. When I was young, there was National Public Radio, and, three radio stations in the little town where I grew up. Now there are eight, and the population has grown by 10,000 people. There are some other interesting stats from a recent story in Radio Business Report, which you can hear me read in the audio link below. <\/line><BR\/>For example, radio is significantly less concentrated than most other information and entertainment industries in terms of total industry revenue. Did you know that the ten largest movie studio owners account for 99% of total revenue? I bet you didn\u2019t, and Tim Robbins doesn\u2019t think that\u2019s dangerous. Clear Channel, the largest owner of radio stations in the country owns only 11% of all radio stations. And people are worried? If you listen to Tim Robbins complain, you\u2019d think Clear Channel owned everything. They own just 11%!<\/line><BR\/><strong>Young El Rushbo Figured It Out, and Beat the System<\/strong><\/line><BR\/>We took a couple of calls complaining about the loss of jobs for local radio talent, because of syndicated shows like mine. In the audio link below, I tell you a story which illustrates why this phenomenon is not new. I realized back in 1969, when I was first starting out in radio, that every time a rating book came out and it was good, the station management was going to credit a contest, promotion, the record rotation or the format, and not me. I said, &#8220;Whoa, there\u2019s no future here in terms of making a living. I may get my ego thrill for the day, but I\u2019m not going to make any money doing this. I want to go where I am the reason people turn on the radio, not the records, the contests, the weather, the giveaways and the format because I don\u2019t want there to be a format.&#8221;<\/line><BR\/> <\/line><BR\/>Now, if you\u2019re sitting around in 2003 and have just now figured this out, understand that this phenomenon is 40 years old, and it\u2019s taken 40 years for management to realize that they don\u2019t have to pay somebody $250,000 a year to speak for five minutes an hour saying, &#8220;And here come The Stones, get your rocks off,&#8221; and then wait three minutes and give the time, temperature, and announce the next giveaway. Why pay somebody $250,000 to do that? You save the $250 grand and pay it to the morning guy who has to do more to get audiences in the morning because they\u2019re driving to work in the precious drive time. That\u2019s another reason we\u2019re proud of what we\u2019ve done here from noon to three because it isn\u2019t drive time and we have a larger audience here than most stations have in drive time. So we\u2019ve nuked a whole bunch of theories. Deregulation had nothing to do with it. People who are today complaining about the loss of local jobs are 40 years behind times. Those jobs were a lost cause years ago. <\/line><\/p>\n<p><BR\/>&amp;lt;span id=&#8221;Par_0008_col&#8221; style=&#8221;font-family:arial; font-size:12px; color:003399; font-weight:bold; text-decoration:none;&#8221;>Read More of Rush\u2019s Brilliance&#8230;&amp;lt;\/span>&amp;lt;\/td>&amp;lt;\/tr><\/line><BR\/>&amp;lt;tr> &amp;lt;td>&amp;lt;img src=&#8221;\/0.gif&#8221; width=&#8221;1&#8243; height=&#8221;0&#8243;>&amp;lt;\/td>&amp;lt;\/tr>&amp;lt;tr width=&#8221;484&#8243;>&amp;lt;td width=&#8221;484&#8243; valign=&#8221;top&#8221;>&amp;lt;span id=&#8221;Par_0008&#8243; style=&#8221;font-family:arial; font-size:12px; color:000000;&#8221;>&amp;lt;a target=new href=&#8221;\/home\/eibessential.member.html&#8221;>(&#8230;right here in Rush 24\/7\u2019s EIB Essential Stack of Stuff)&amp;lt;\/a>&amp;lt;\/span>&amp;lt;\/td>&amp;lt;\/tr><\/line><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.microsoft.com\/windows\/windowsmedia\/en\/download\/default.asp\"><img loading=\"lazy\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/complaint.Par.0005.ImageFile.jpg\" width=\"240\" height=\"18\" class=\"alignleft\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before the first round of deregulation, we had three TV networks and a few local stations in each market. That\u2019s where the liberal monopoly existed, my friends, ABC, NBC, CBS, and then eventually PBS. In radio, before deregulation, there were three major radio networks, and local stations in each market. When I was young, there [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Complaint Is 40 Years Old, People! - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Your Complaint Is 40 Years Old, People! - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"Before the first round of deregulation, we had three TV networks and a few local stations in each market. That\u2019s where the liberal monopoly existed, my friends, ABC, NBC, CBS, and then eventually PBS. In radio, before deregulation, there were three major radio networks, and local stations in each market. When I was young, there [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/complaint.Par.0002.ImageFile.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/#website\",\"url\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/complaint.Par.0002.ImageFile.jpg\",\"contentUrl\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/complaint.Par.0002.ImageFile.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/#webpage\",\"url\":\"https:\/\/www.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/\",\"name\":\"Your Complaint Is 40 Years Old, People! - The Rush Limbaugh Show\",\"isPartOf\":{\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/#primaryimage\"},\"datePublished\":\"2011-05-19T07:20:23+00:00\",\"dateModified\":\"2011-05-19T07:20:23+00:00\",\"author\":{\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/#\/schema\/person\/911066e449df26406b107ca78cbbde0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Complaint Is 40 Years Old, People!\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/#\/schema\/person\/911066e449df26406b107ca78cbbde0b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f18195e0073013fa0e16b040686c2924?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f18195e0073013fa0e16b040686c2924?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Complaint Is 40 Years Old, People! - The Rush Limbaugh Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rushlimbaugh.com\/daily\/2003\/05\/28\/your_complaint_is_40_years_old_people\/","twitter_card":"summary","twitter_title":"Your Complaint Is 40 Years Old, People! - The Rush Limbaugh Show","twitter_description":"Before the first round of deregulation, we had three TV networks and a few local stations in each market. 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