{"id":214100,"date":"2016-08-01T16:12:27","date_gmt":"2016-08-01T20:12:27","guid":{"rendered":"http:\/\/172.24.32.11\/daily\/2016\/08\/01\/it_s_our_28th_anniversary_\/"},"modified":"2017-07-20T14:15:41","modified_gmt":"2017-07-20T18:15:41","slug":"it_s_our_28th_anniversary_","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2016\/08\/01\/it_s_our_28th_anniversary_\/","title":{"rendered":"It\u2019s Our 28th Anniversary!"},"content":{"rendered":"

RUSH:\u00a0 Every day, it\u2019s gonna be like this every day, folks, from now to the election.\u00a0 So you just better get used to it.\u00a0 It\u2019s not gonna change.\u00a0 Every day is gonna be like this.\u00a0 It\u2019s either gonna be something new, or it\u2019s gonna be something old that\u2019s added to the day in and day out, but there\u2019s gonna be something like this every day from now to the election, by design.\u00a0 It\u2019s part of the script written daily by the Democrats and the Drive-By Media.<\/p>\n

Okay, the door\u2019s opened and a giant cake is being brought in here that I accidentally saw when I went back there. I saw the cake and I didn\u2019t say a word about it and I saw you snuck the 28th anniversary balloon in here. (Staff yelling, “Happy Anniversary!”)\u00a0 That is a gorgeous cake.\u00a0 I have to tell you. I see it says “28.” I saw the cake back there in the kitchen.It\u2019s a gorgeous, gorgeous kitchen.\u00a0 (Snerdley, “Every day is gonna be like this?”) I don\u2019t mean the anniversary; I\u2019m talking about this gunk in the news, that\u2019s what I\u2019m talking about, which I will get to.\u00a0 You know, this is so easily avoided.\u00a0 Not the cake.\u00a0 The gunk.\u00a0 I knew you\u2019d do a cake even though I\u2019ve told you for 28 years not to do it — they do it every year.<\/p>\n

Anyway, telephone number, if you want to be on the program\u2019s 800-282-2882, and the email address, ElRushbo@eibnet.com<\/a>.<\/p>\n

We are starting our 29th year today here on the EIB Network.\u00a0 We just have a couple of things from the past in terms of audio sound bite-wise that we\u2019re gonna do later in the program.\u00a0\u00a0Cookie put together an incredible montage<\/a>.\u00a0 She wanted to find 28 different characterizations of me by either people in the media or the Democrat Party, so she went back and examined transcripts and then tried to find the corresponding audio. And she said, as she got going on it, it turned out to be a lot of fun and there\u2019s more than 28 of them.<\/p>\n

So you\u2019ll hear it.\u00a0 It\u2019s one of these things that just a series of everybody and their uncle in the media and the Democrat Party and the ways they have discussed me or characterized me over the course of the past 28 years.\u00a0 It\u2019s funny.\u00a0 And the theme of that, that\u2019s probably the theme of the sound bite.\u00a0 There\u2019s only three or four of these, folks.\u00a0 We\u2019re not gonna spend anywhere near the whole program on this.\u00a0 But there\u2019s a great one from William F. Buckley Jr., the way he introduced me my first time on Firing Line, which was just incredibly perceptive.\u00a0 And I\u2019d forgotten it \u2019til I saw it here.<\/p>\n

Okay.\u00a0 Now, as I mentioned here — and, by the way, thank you guys for doing this now instead of waiting \u2019til one o\u2019clock because this is likely Apple beta software release day which always happens at one o\u2019clock, and, if that had happened at one o\u2019clock, that cake would have stayed in there until two o\u2019clock, if today\u2019s the beta release day.\u00a0 Just wanted you to know.\u00a0 Since you did it now, it\u2019s not gonna be a conflict, a problem.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH:\u00a0 That is a delicious cake.\u00a0 I went in there and I had a couple of bites of it, and it\u2019s my favorite kind.\u00a0 Favorite kind.\u00a0 Great.\u00a0 I appreciate it.\u00a0 Greetings, and welcome back, my friends, we\u2019re starting our 29th year today.\u00a0 We\u2019re at the Excellence in Broadcasting Network.\u00a0 Anniversary 28.\u00a0 It all started August 1st, 1988, in New York City.\u00a0 I think back a lot.\u00a0 I think back to the early days.\u00a0 I listen to how, even after 28 years, this program and its origins are — to this day — mischaracterized. It\u2019s purposely done.<\/p>\n

They\u2019re misstated on purpose, ultimately for the purpose to not have to admit (or to damage) the actual commercial success of the program.\u00a0 The criticism is oriented toward making it look like this program\u2019s the result of never-ending financial backers and donors, of which there are none and never have been any.\u00a0 But even so, you know, the first few months were… I mean, all of it was fascinating.\u00a0 You know, I have a theory that, when you look back, you tend to remember the good things.<\/p>\n

Some people obsess on the negative, but most people… That\u2019s what nostalgia is.\u00a0 You remember the good things about it, and I do.\u00a0 That\u2019s true of me, too.\u00a0 I remember some of the struggles, and I remember on numerous occasions thinking that we weren\u2019t gonna make it. But not because of me, interestingly.\u00a0 For other reasons.\u00a0 But I was wrong.\u00a0 We did make it.\u00a0 And just as Donald Trump has been in the public eye for 30 years and it is only recently he became a racist after he decided that he was going to run for president, it was the same with me.<\/p>\n

My entire life I had never been known for hating anybody.\u00a0 I had never been known for bigotry, racism, sexism, any of the phobias. But within a month of starting my radio program, I was all of those.\u00a0 And I didn\u2019t understand it at first.\u00a0 I didn\u2019t understand any of it at first.\u00a0 You know, in a sense — and this just occurred to me. In a sense, 28 years ago I was kind of like Trump is now, in the sense that there was nobody to tell me anything. There was nobody to really advise me.<\/p>\n

I had a couple of people who correctly identified what was going on.\u00a0 I mean, a lot of people said, “You need to hire a PR firm, Rush. You need to answer some of this stuff.”\u00a0 So we interviewed a couple PR people, and I learned very simply, PR people, you pay them to tell you what kind of work you have to do.\u00a0 I said, “I don\u2019t need that. I already know what I need to do!” But one of them, a guy name Bob Dilenschneider, said, “You know, you\u2019re worried about this way too much.\u00a0 That only means one thing, and that is: You\u2019re too effective.<\/p>\n

“And as long as you remain effective, you\u2019re gonna be a target for destruction to these people. So you may as well get used to it, and there\u2019s no PR campaign you can mount to do away with it.\u00a0 They\u2019re always gonna be coming for you.” Because I had transcended the realm of radio and broadcasting and entertainment, and I found myself front and center in American politics, which was not the objective. But the people that constantly criticized the program claim that was the whole purpose.<\/p>\n

“Limbaugh and his backers decided that there was a vacuum of conservatism in the media and so sought to immediately fill the vacuum!” It was nothing of the sort.\u00a0 We were pursuing profit, pure and simple.\u00a0 We were pursuing commercial success.\u00a0 That was gonna define whether we made it or not, not whether we\u2019d come to matter to anything or anybody in politics.\u00a0 Anyway, so here we are, and Year 29 has officially begun.<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

RUSH:\u00a0 Every day, it\u2019s gonna be like this every day, folks, from now to the election.\u00a0 So you just better get used to it.\u00a0 It\u2019s not gonna change.\u00a0 Every day is gonna be like this.\u00a0 It\u2019s either gonna be something new, or it\u2019s gonna be something old that\u2019s added to the day in and day […]<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[1],"tags":[],"yoast_head":"\nIt's Our 28th Anniversary! - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2016\/08\/01\/it_s_our_28th_anniversary_\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"It's Our 28th Anniversary! 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