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RUSH: I want to ask if you will indulge me for just a brief few minutes for some inside baseball stuff before we move on to our review of the issues of the day, politics and so forth, Super Tuesday, the results, and where we are. The reason for this is, once again, so much misinformation about this program and advertisers is in the mainstream media. People are reporting things that, A, are not true, and B, I don\u2019t even think the people reporting it have the slightest idea what they\u2019re talking about, nor do they have the ability to understand it. <\/p>\n
But I know that many of you are spending a lot of time — God bless you — on the Web doing what you can to express your support for the program. And judging from the reaction of my own brother, who sends me a note last night, “You really lost 28 sponsors?” No, we have not lost 28 sponsors. “Well, how can they say it?” Because they lie and because they don\u2019t understand how it works, and that\u2019s what I want to try and explain. In fact, folks, we have three brand-new sponsors that will be starting in the next two weeks. Now, obviously, I\u2019m not gonna tell you who they are today, but we\u2019ve got three brand-new, full-fledged sponsors starting in the next two weeks. <\/p>\n
Let\u2019s make up a company, ABC Widget Company. And let\u2019s say that ABC Widget Company says, “We are no longer going to appear on the Rush Limbaugh Show.” Well, ABC Widget Company isn\u2019t on the Rush Limbaugh Show. What happens is, advertising agencies order advertising buys on a series of local stations from market to market to market. A controversy like this erupts. They put out a notice to the stations, “By the way, for the time being we don\u2019t want our commercials run when Limbaugh is on.” But they are not canceling their advertising on the station. They\u2019re just saying they don\u2019t want it running on my program during the local affiliate\u2019s commercial time, not ours. <\/p>\n
So this 28 or 32 — and I don\u2019t even know if that number\u2019s accurate, numbers are coming from Media Matters. There\u2019s no way anybody could know this, but I\u2019m gonna put it in further perspective in just a second. What it means is there have been — let\u2019s use the number 28 — 28 advertisers who none of us are aware are even advertising on our local stations who had sent out orders that their commercials are not to run on my program. But that is not revenue to us. They are not our sponsors. They are not even canceling their advertising on the local station. They\u2019re just saying for the time being they don\u2019t want it run from noon to three. And let me tell you, this happens every day. It\u2019s been happening for 23-plus years. And it\u2019s not just to me. There are clients, advertisers, that tell stations, “I don\u2019t want this to run in Beck\u2019s show. I don\u2019t want it to run in Hannity\u2019s. I don\u2019t want it to run in Howard Stern\u2019s.” It\u2019s all part of the business. <\/p>\n
But because there\u2019s a focal point on this in trying to dispirit you and trying to present a picture of this program that doesn\u2019t exist and that\u2019s untrue, they\u2019re trying to make it sound like this is unprecedented — that it\u2019s never happened before, it\u2019s at an all-time high — and it simply isn\u2019t the case. We have not lost 28 national sponsors. There are not 28 advertisers who were paying us who aren\u2019t anymore. They are local commercial buys. Many of them may not even be running in my show to begin with. The advertisers are just saying, “If they are, pull \u2019em. We don\u2019t want \u2019em in there for now,” but they\u2019re staying on the local stations. These advertisers are not abandoning EIB affiliates.<\/p>\n
Nobody is losing money here, including us, in all this. And that is key for you to understand. They are not canceling the business on our stations. They\u2019re just saying they don\u2019t want their spots to appear in my show. We don\u2019t get any revenue from \u2019em anyway. The whole effort is to dispirit you. It\u2019s to make you think the left is being successful in its campaign when it isn\u2019t. In fact, the left is so fed up, they can\u2019t see straight. They thought they had me. They thought I would be off the air by now. They can\u2019t understand why I still am on the air. There is also another rumor going around that I am going to be suspended for a week. It is utter BS.<\/p>\n
I would have to suspend myself!<\/p>\n