{"id":13641,"date":"2012-12-20T18:39:12","date_gmt":"2012-12-20T18:39:12","guid":{"rendered":""},"modified":"2012-12-20T18:39:12","modified_gmt":"2012-12-20T18:39:12","slug":"do_we_want_to_reach_the_low_info_crowd","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2012\/12\/20\/do_we_want_to_reach_the_low_info_crowd\/","title":{"rendered":"Do We Want to Reach the Low-Info Crowd?"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: We\u2019re gonna start in Long Valley, New Jersey. This is Frank. Thank you, sir, and welcome. Great to have you here.<\/p>\n

CALLER: Thank you, Rush. I was sitting here enjoying a cigar in one of the last bastions in New Jersey you\u2019re still allowed to smoke. So having a good time listening to you. But the real problem here is, you\u2019re talking about the uninformed voter, you\u2019re not gonna get them by giving them more information. And the left separates elections from governing. And we don\u2019t do that. We tell people during the elections what we\u2019re gonna do after we are elected, and progressives tell people what they want to hear to get elected. And we don\u2019t separate it. <\/p>\n

<\/p>\n

I had breakfast with Romney. And I looked at him and I said, “Are you gonna attack President Obama during this election?” And he said, “No.” I said, “Then you\u2019re gonna lose, because we need to start thinking about elections separately than governing.” And we don\u2019t do that. We come up with great ideas, great policies, but there\u2019s never been a policy enacted with a concession speech. All we do is give concession speeches. It\u2019s ridiculous. And the tax issue, I said to him, “I think you should go out there and say to people, ‘Look, progressives want to tax less people more and conservatives want to tax more people less. Because when more people are being taxed less, then people are working and the economy grows.'” He looked at me and said, “Ah, it\u2019s a great idea, it\u2019s true, but you can\u2019t say that.” I said, “Why can\u2019t you say it? It\u2019s the truth. And we need to separate –“<\/p>\n

RUSH: Wait a minute. Wait a minute, now. He did say it, and that was the problem. What was it that scared people about the Republican convention, do you think?<\/p>\n

CALLER: Probably too many facts and figures. Probably too much information.<\/p>\n

RUSH: No! The Republican convention was about hard work. Every Speaker had the same story, up from nothing. Families who sacrificed for years, in some cases decades, so their kids could make something of themselves. The kids came along and they worked really hard, America\u2019s great, the land of opportunity. Sorry, doesn\u2019t sell. But Romney did talk about broadening the base, lowering taxes so more people get hired. More people working equals more revenue to the government. People weren\u2019t interested in that. They\u2019re not interested in that.<\/p>\n

CALLER: No, but he did it just like you did it, by explaining it through facts and figures in a broad sense. We need to start using — and this is what low-information people understand — one- and two-sentence terms and repeat it over and over and over and over. And that\u2019s what the progressives have done and that\u2019s why they win. They don\u2019t care about governing. The governing comes after the election. We don\u2019t think about just winning. We need to destroy the opponents. We should be looking at whoever\u2019s gonna run in 2016 and we should start to destroy them today. Today.<\/p>\n

<\/a><\/p>\n

RUSH: Now, I\u2019m gonna tell you something. You are right on the money with that because that\u2019s what they are already doing. They are already targeting Marco Rubio<\/a>. They are already beginning to target whoever they think our future stars are. That is exactly what they did to Romney, and Romney didn\u2019t do a thing about it. Bush didn\u2019t do a thing about it when it was happening to him while he was president. For some reason our side keeps believing, ah, nobody\u2019s gonna really believe that. That\u2019s so extreme and outrageous, nobody\u2019s gonna believe it, and they do.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Our last caller did have a point. Actually, two points. He said we ought to be out destroying whoever, working on Hillary right now. They are. The Democrats, that\u2019s their modus operandi. They\u2019re out destroying Rubio. Now, the low-information voters don\u2019t think it\u2019s unfair. They think the Democrats are warning them, telling them the truth about these evil people that want to do \u2019em harm, gonna make \u2019em work or what have you. Do you realize, Obama really never has governed, at least the perception is he\u2019s always campaigning. Now, clearly he\u2019s governing. Don\u2019t misunderstand me. The people we\u2019re talking about, he\u2019s constantly appealing to them. He\u2019s constantly reaching out. <\/p>\n

Do you know he\u2019s fundraising even now off of Newtown, Connecticut, on his website? What\u2019s he fundraising for? He doesn\u2019t have another campaign. They\u2019re out asking for donations to Obama websites. And they\u2019re appealing to people\u2019s emotions based on the Republicans and their stand on the fiscal cliff<\/a> and Newtown, Connecticut<\/a>. They\u2019re fundraising on this stuff. And he hasn\u2019t even been inaugurated for his second term yet and he\u2019s fundraising. For what? Democrat Party? Who knows what. But the caller\u2019s on to something. You know, we equate campaigning with governing. “Okay, here\u2019s how we\u2019re gonna govern.”<\/p>\n

They don\u2019t do that. In fact, the Democrats cannot be honest about that they\u2019re gonna do. If they were, they would lose every election. If Obama had told people, “My plan is a perpetual unemployment rate near 9%, ever-expanding government with more debt and a higher deficit,” you think he\u2019da won anything? In fact, he campaigned promising people he\u2019s gonna end all that stuff. And so he gets credit for trying, because that\u2019s what they think he\u2019s doing. Now, we\u2019re talking low-information people here. That\u2019s the caveat.<\/p>\n

In one way it\u2019s very frustrating. It\u2019s also, to me, quite fascinating, in the sense that we gotta devise a way to defeat it. <\/p>\n

<\/p>\n

Here\u2019s Larry in Evansville, Indiana. Thank you for calling, sir. Great to have you on the program.<\/p>\n

CALLER: Well, hi, Rush. I\u2019ve been waiting to have this conversation for a long time, and it\u2019s very important. I\u2019m glad you\u2019re having it. Listen, my comments are, earlier you raised two questions. How do we reach low-information voters, and then what do we tell them? Well, I believe there\u2019s only three ways, there\u2019s actually three ways —<\/p>\n

RUSH: Can I interrupt you for a second? Don\u2019t lose your train of thought, but I\u2019m gonna tell you what my gut reaction is. And this is why I could never be a politician. When you say, what do we have to do to reach low-information — I don\u2019t even want to. I don\u2019t even want to descend to that level. <\/p>\n

CALLER: Well, I think it\u2019s necessary to win elections.<\/p>\n

RUSH: Now, no, no, wait. See, even my staff here, highly overrated the other side of the glass, thinks I just stepped in it by saying that. But do we want to be governed by — or maybe — I know what my problem is, we have to figure out a way not to appeal to \u2019em but to use them.<\/p>\n

CALLER: Correct.<\/p>\n

RUSH: We make them think we care about them but we really don\u2019t.<\/p>\n

CALLER: Well, I wouldn\u2019t say that.<\/p>\n

RUSH: That\u2019s what the Democrats are doing.<\/p>\n

CALLER: I say we have three opportunities to reach them.<\/p>\n

RUSH: All right.<\/p>\n

CALLER: If you want to win elections, debate number one, debate number two, and debate number three. Now, Rush, if we woulda put an earpiece in Romney\u2019s ear and you on the other end telling him what to say, we woulda won. In other words, we want our Republican candidates to say what you and your colleagues have been saying for years.<\/p>\n

RUSH: Wait a second.<\/p>\n

CALLER: That\u2019s why it\u2019s so frustrating.<\/p>\n

RUSH: Wait just a second. Just a second. Your premise, are you telling me that I know how to reach low-interest voters?<\/p>\n

CALLER: I think you could, yeah, better than Romney could, yes. See, low-information voters tend to vote emotionally rather than logically.<\/p>\n

RUSH: Yeah.<\/p>\n

<\/p>\n

CALLER: And you\u2019re a smart person, very logical and all this. They like Obama \u2019cause he\u2019s cool, he plays basketball and all that. Romney is being the same old same old Republican rich guy who\u2019s gonna make us go to work. In other words, if you would say in the debate, “Hey, if you want a bunch of free stuff then I\u2019m not your guy. But if you want some dignity in your life –“<\/p>\n

RUSH: So what, we have to convince them that we don\u2019t want \u2019em to go to work, either?<\/p>\n

CALLER: No, you gotta reach them emotionally. In other words, you say, “Hey, if you want some dignity and pride in knowing that you can provide for your family with a good job, then I\u2019m your guy.” That\u2019s an emotional thing they\u2019re gonna react to, you see what I\u2019m saying? They\u2019ll react to that, “Hey, I don\u2019t want to be a freeloader. I really do want to work. This makes sense.” It\u2019s an emotional — they buy emotionally. See what I\u2019m saying? And that\u2019s how we gotta change things.<\/p>\n

RUSH: Now I\u2019m confused. I understand when you talk about they\u2019re emotional, not thinking, but I don\u2019t equate teaching them about work and opportunity as working with the low-information voter. Now, I could be wrong about this. Okay, let me ask you, are you essentially saying that you think my degree of passion and my desire to have people understand what I\u2019m saying could reach these people? Is that your point?<\/p>\n

CALLER: Rush, thank you. You just put words in my mouth. Passion is the key. You have a passion for caring about people and our country. That\u2019s not being displayed so much in the debates on the Republican side. Thank you. That\u2019s exactly what I wanted to say.<\/p>\n

RUSH: Okay. All right. No, I appreciate it \u2019cause I must tell you, when I hear low-information voter, I think hopeless. Low-information voter, how do you reach somebody that doesn\u2019t know anything? And then I guess I\u2019m coupling the fact that — and maybe this is where I\u2019m wrong. I\u2019m assuming that in America in 2012, if you\u2019re a low-information voter, you don\u2019t want to know. We got more media. We have more opportunity to be informed than we\u2019ve ever had in this country, and if you aren\u2019t it means you don\u2019t want to be. Maybe I\u2019m wrong about that, but you have to work at not being informed in this country.<\/p>\n

CALLER: Well, not when you got the liberal news media against you. You know what I would do? I would take all the campaign money or all the money I would spend on commercials and give it to supporting low-information supported charitable causes, not spend one dime —<\/p>\n

RUSH: What the hell is that? What is a low-information charitable cause?<\/p>\n

CALLER: Well, I didn\u2019t mean low charitable causes, but people who benefit from charitable causes from low income or low —<\/p>\n

RUSH: Who are they? What are low-information charities?<\/p>\n

CALLER: People who abuse the welfare system. People who want a free ride. I\u2019m not talking about people who are in real true need, but the people who are abusing the giveaways by the government. That\u2019s who I\u2019m talking about. In other words, if a candidate actually said, “Hey, I\u2019m donating all my money.” You\u2019re not buying votes, you\u2019re showing your sincerity, because it doesn\u2019t matter anyway. Those commercials are just a waste of money. Why not give those to charitable causes anyway. And you have to reach people at the debates because they don\u2019t listen to conservative radio<\/a>. We\u2019re preaching to the choir too much. <\/p>\n

RUSH: They\u2019re not listening to liberal media, either. By definition. They\u2019re low-information. They\u2019re watching Entertainment Tonight.<\/p>\n

CALLER: Exactly.<\/p>\n

RUSH: They\u2019re tuning in to TMZ on the Web. They care about KStew and RPattz. They care about the Twilight saga. They are moved by when Oprah cries.<\/p>\n

CALLER: Exactly.<\/p>\n

RUSH: But they\u2019re not watching CBS, ABC, NBC.<\/p>\n

CALLER: They don\u2019t care about the fiscal cliff. They don\u2019t understand the national debt. As long as they can watch their reality TV shows, it\u2019s not affecting their lives on a day-to-day basis.<\/p>\n

RUSH: They think that stuff is just typical Washington BS, fiscal cliff, all this. Let me illustrate \u2019cause I realize I\u2019m probably making people very nervous and I\u2019m probably sounding very threatening to 24-year-old single unmarried, maybe divorced twice, three times, bigamy women. Who knows. I don\u2019t intend to be doing that. But let me illustrate what I mean when I think of low-information voter. Oh, this isn\u2019t gonna work because I\u2019m just gonna get called names. Let me use it anyway. I\u2019ll run the risk. You remember in the first term, maybe the first year, Obama announced a voucher program for rent-free leaving in certain American cities. One of the cities was Detroit. Literally 30,000 people showed up to register for the opportunity to get some rent assistance or something like that. <\/p>\n

Of the 30,000, there were only like 1,500 such grants to be made. Thirty thousand people showed up. And our affiliate, WJR, sent a reporter into the crowd to ask them some various questions. Why were they there. What did they hope to get, and where was it coming from. They were the classic low-information voters. They thought they were showing up to get a free apartment and that Obama was giving it to \u2019em. And when he said, “Well, where\u2019s Obama getting the money?” <\/p>\n

“From his stash. I don\u2019t know, I don\u2019t care, Obama, Obama, it\u2019s coming from Obama\u2019s stash.” Now, they were of the opinion that Barack Obama personally was gonna get them into some apartment or whatever the deal was. I think it was rent assessment or abatement, but Obama was gonna do this personally for them. That\u2019s why they were showing up. Now, that is what I think of low-information voter, and I said at the time that if I were president and that\u2019s what people thought I was going to do, I\u2019d be embarrassed. But Obama was not embarrassed. That\u2019s a sign of success to Obama and the Democrats. That kind of citizenry, if you will. See, they don\u2019t care how it is they end up with their power. They don\u2019t care what kind of country it is that they\u2019re governing, as long as they\u2019re governing it or controlling it. <\/p>\n

<\/a><\/p>\n

Where it is often thought they have all the compassion, they\u2019re the ones that have all the care and concern for these people. They don\u2019t. Your average Democrat voter lives in squalor, lives in near poverty. Your average Democrat voter lives a subsistence. But they keep voting for it. Now, it would embarrass me, and I said this at the time, it would embarrass me. I caught hell, by the way, from the Drive-By Media for this assessment at the time that I made it. I\u2019m just repeating the story because that\u2019s what I think of when I think of low-information voter. So when I say I wouldn\u2019t want to reach them, as president I wouldn\u2019t want to do what it takes to get their support. ‘Cause what is that? <\/p>\n

That\u2019s turning the country into a socialist state. I don\u2019t want to do that. I don\u2019t have a desire for power like that. When I hear low-information, that\u2019s what I see. I don\u2019t see skin color. I see helpless people. Now, you may see low-information people in a totally different way. You may see average, ordinary, common Americans who just don\u2019t know anything, or don\u2019t care to know anything. I have a different knee-jerk, admittedly, definition or reaction to low-information voter. So if I\u2019m wrong, feel free call and tell me. I could very well be. You know me. I\u2019m never right that much.<\/p>\n","protected":false},"excerpt":{"rendered":"

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