{"id":13419,"date":"2013-01-24T17:42:40","date_gmt":"2013-01-24T17:42:40","guid":{"rendered":""},"modified":"2013-01-24T17:42:40","modified_gmt":"2013-01-24T17:42:40","slug":"why_everyone_hates_apple","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2013\/01\/24\/why_everyone_hates_apple\/","title":{"rendered":"Why Everyone Hates Apple"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: Ladies and gentlemen, yesterday Apple Computer reported the biggest quarter in revenue in the history of businesses and financial reporting. Apple Computer also reported the fourth most profitable quarter ever posted by any company ever. The most revenue in a quarter ever and the fourth most profitable quarter. And the stock is in a free fall. After hours plunged 10 percent, now down 11 to 12 percent. How can that happen? How can a company with the fourth most profitable quarter ever and the most revenue ever, crash?<\/p>\n

There are two answers. One is analysts on the street, and the other is the media.<\/p>\n

I know many of you get irritated with me for talking about Apple and my iPhones and all that stuff that I love, but there is, I think, an object lesson here. It has nothing to do with Apple, except as they have become an enemy. Much like anybody else who is successful has become the enemy. Plus, it\u2019s also the ribald competition of capitalism. There\u2019s a whole bunch of fascinating stuff about this to me.<\/line><\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Apple shares down 11 to 12 percent on the fourth most profitable quarter ever posted by any company ever. And in terms of revenue, the biggest quarter ever in the history of quarters in the history of revenue in the history of business in the history of the world. And the stock is tanking. And there are reasons that the stock is tanking. And one of the reasons the stock is tanking is the Wall Street stock market is really a futures game. They don\u2019t reward you for what is happening. The analysts base their guidance on what they think the future\u2019s going to be. And Apple gave its predictions, called guidance, for the next quarter and it didn\u2019t make anybody happy.<\/p>\n

Now, Apple has been a target. Apple is the new IBM. Everybody hated IBM. Everybody hates Apple because they\u2019re the biggest and most popular and everybody loves them. So everybody hates them. Even though they\u2019re good liberals out there, everybody hates them. They didn\u2019t do themselves any favor by winning a lawsuit against Samsung. The big guys are supposed to take it in the shorts. The big guys are supposed to bend over and grab the ankles and let the little guys have whatever they want as punishment for being a big guy. But Apple said, “Screw you; you\u2019re stealing our stuff, our designs.” They took them to court, patent lawsuits, infringement. They won a billion dollar settlement. That did not make the media happy. I read the tech blogs, as I\u2019ve mentioned, and there\u2019s a snarkiness for Apple throughout the tech media.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Wouldn\u2019t have got away with it. Exactly right. Nobody would have been praising that as a brilliant strategic retort. Janice, let me ask you a question. Do you have an iPad or an iPhone? Would you like either one?<\/p>\n

CALLER: Are you kidding me?<\/p>\n

RUSH: No.<\/p>\n

CALLER: Oh my God, I was just going to tell you that I bought Apple stock. It went down and now I can\u2019t afford to get my iPad. (laughing) Oh my God, I\u2019d love one, an iPad.<\/p>\n

RUSH: At what price did you buy your Apple stock?<\/p>\n

CALLER: Well, when I first bought it, my husband said, “Oh look, it\u2019s dropping, let\u2019s buy it,” at 580.31. And then when it dropped again last week he said, “Well, maybe we can average it out,” so we bought it again at 487.18. So now it has to at least get back to 538.<\/p>\n

RUSH: It will in time. If you bought Apple at that price you\u2019re looking at a long-term hold anyway. Apple right now is 454.<\/p>\n

CALLER: It went down. I just checked it before and it was 455. But you know they do that with everybody. The popular culture does that with actors or with singers. They love, love, love somebody until somebody else loves them, and then they have to destroy them.<\/p>\n

RUSH: Well, who is “they” in your example here when it comes to Apple?<\/p>\n

CALLER: I guess people who don\u2019t like Apple.<\/p>\n

RUSH: Who is that? Who is that when you say “they” don\u2019t like Apple, “they\u2019re” doing this, because I think I know who it is. I think I understand exactly what\u2019s going on here with Apple. If you read the tech blogs that I read, you\u2019d understand. It\u2019s astounding to me how much they\u2019re hated by a bunch of 24-, 25-year-old pimply faced snarky tech guys, they\u2019re despised.<\/p>\n

CALLER: But why is that? They make such a great product. I have a MacBook Pro and I absolutely love it.<\/p>\n

RUSH: I\u2019m going to tell you why. Now, you\u2019re not going to believe this, but in one example, the tech guys have been waiting for Apple to put what\u2019s called an NFC chip in the phone, near field communication. The NFC chip is what you would make mobile payments with. Apple has refused to put an NFC chip in, and the venom and the hatred every time a new phone comes out that it doesn\u2019t have the NFC chip in it. These snarky tech guys absolutely blow gaskets and talk about how out of touch Apple is and how obstinate and arrogant, condescending, and how they deserve a comeuppance and so forth. That\u2019s just one of hundreds of such examples.<\/p>\n

CALLER: Yeah, but Rush, remember what you always say, it\u2019s not bragging if you can do it. And they do it.<\/p>\n

RUSH: Well, I know. I think also, Apple is the big guy, they\u2019re successful. Like you said, part of our culture is we build people up and rip them to shreds. Tear them down. Sports stars and celebrities, like you said, it happens. And it happens with companies, too. You have analysts on Wall Street who may be pushing the stock down to sell short. There\u2019s any number of things, which all come within allowable constraints, allowable things, given the natures of capitalism. But when you have the most revenue ever, the forth most profitable quarter ever and the bottom falls out of your stock, it\u2019s curious.<\/line><\/p>\n

Now what they\u2019re saying is, well, Apple\u2019s salad days are over. They haven\u2019t come out with a new defining product in a couple of years. There\u2019s nothing new. And their future profit isn\u2019t going to be big, and their future revenue isn\u2019t going to be big. And no Steve Jobs. All these things are getting thrown into the mix, and then you\u2019ve got analysts on CNBC going on television, “It\u2019s a wrecked company. It\u2019s a broken company.” And every tech company in the world would kill to be Apple. Anyway, it\u2019s a fascinating thing for me to look at the way the media, in this case the financial media, which is also leftist, and some of the stock market people are doing what they can to make this happen.<\/p>\n

CALLER: But even Stuart Varney is making fun of us.<\/p>\n

RUSH: Making fun of who?<\/p>\n

CALLER: Of the Apple stock owners, you know, because he lost so much on Microsoft. So I guess he thinks we\u2019re getting our comeuppance.<\/p>\n

RUSH: See, there\u2019s all kinds of that stuff, too. Human nature. So you want an iPad?<\/p>\n

CALLER: Oh my God, you can\u2019t imagine.<\/p>\n

RUSH: A big one or a mini?<\/p>\n

CALLER: I think the big one.<\/p>\n

RUSH: Okay. I\u2019ll send you a big one. And you want Verizon or AT&T? It\u2019s got cellular radio in it. You can choose.<\/p>\n

CALLER: I have AT&T. In fact, I\u2019m grand-fathered in on my phone.<\/p>\n

RUSH: Then we\u2019ll send you one of those, hang on. We\u2019ll get your FedEx address, and you will have it tomorrow.<\/p>\n

CALLER: Thank you so much.<\/p>\n

RUSH: You are more than welcome.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Folks, I\u2019ve got to give Apple stuff away while people still want it. By next week nobody\u2019s going to want anything Apple makes. Well, just to give you an example. Wall Street analysts, these are people you\u2019ve never met. These are people that advise consumers on how to invest their money. The Street. Wall Street analysts got together and their consensus guess on the number of iPhones sold over the Christmas quarter was 50 million, between 50 and 52 million. Apple sold about 48 million. It\u2019s crisis panic time. Oh, no, the bottom\u2019s falling out.<\/p>\n

Well, no, I don\u2019t know why these analysts are saying this. They don\u2019t work at Apple. They have no idea. This is what they\u2019re expecting. If Apple is going great guns, this is what\u2019s going to happen. If it doesn\u2019t happen, see, Apple is not going great guns. People say, “Oh my gosh, the analysts say…” and people start selling stock. And then it gets even crazier than that. “How many of those 48 million iPhones were iPhone 5s? Maybe people don\u2019t even like the new iPhone, they\u2019re buying the old ones. Apple\u2019s really screwing up now. People don\u2019t even want their new phone.” This is the kind of stuff that\u2019s out there. And none of these people have anything to do with it. They\u2019re just media people. So even though you might resent me talking about Apple, what we\u2019re talking about here is media, and how media is able to influence things, particularly with people that don\u2019t know what\u2019s going on.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: Ladies and gentlemen, yesterday Apple Computer reported the biggest quarter in revenue in the history of businesses and financial reporting. Apple Computer also reported the fourth most profitable quarter ever posted by any company ever. The most revenue in a quarter ever and the fourth most profitable quarter. 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