{"id":12939,"date":"2013-03-18T16:31:24","date_gmt":"2013-03-18T16:31:24","guid":{"rendered":""},"modified":"2013-03-18T16:31:24","modified_gmt":"2013-03-18T16:31:24","slug":"the_gop_s_real_problem_is_simple","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2013\/03\/18\/the_gop_s_real_problem_is_simple\/","title":{"rendered":"The GOP\u2019s Real Problem is Simple"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: I gotta be very, very careful in discussing this. I have to be very careful because Reince Priebus went out and announced the new Republican Party rebranding and marketing plan. Now, I have been in marketing. Marketing is a multifaceted discipline that has one objective and that is to separate people from their money. And sales is part of marketing. <\/p>\n

Now, one thing that I\u2019ve always believed in, as somebody in marketing, is you don\u2019t tell anybody how you\u2019re gonna separate them from their money. You just do it. You don\u2019t give them any ammo to resist you. You just do it. You just show up and execute the plan. I remember when I worked for the Kansas City Royals I was in sales and marketing, and the off season was the busiest time \u2019cause the off season is when you planned everything you\u2019re gonna do, marketing-wise, to sell baseball tickets the next season. The one thing that sells tickets better than anything else is a winning team and that\u2019s the one thing you have no control over. You have no control over whether the team\u2019s gonna win so you have to come up with creative, innovative ways to get people to the ballpark regardless. But we never told anybody how we were gonna do it. <\/p>\n

<\/a><\/p>\n

In fact, we were famous for our marketing plans. I mean, they were copycatted by a number of teams, not just in baseball, but in the NBA and it got to the point the media would come to us and say, “So what\u2019s the theme for this season?” We\u2019d never tell \u2019em. We\u2019d just execute it. But the Republicans… and we\u2019re gonna get into this in some detail. The Republicans are just totally bamboozled right now, and they are entirely lacking in confidence, which is what happens to every political party after an election in which they think they got shellacked. They think they got landslided, and they didn\u2019t, but they\u2019re acting like they did, and they think they did. <\/p>\n

I think what really is going on here, folks, at this moment policy is not the primary thing they\u2019re concerned about, even though they\u2019re not gonna admit that. They are concerned, and you will understand this the moment I say it, about their donor base. And so what Priebus is doing, they got this big plan. I got a copy of it last night. I got an embargoed copy. It was embargoed \u2019til like seven o\u2019clock this morning, but it didn\u2019t matter to me because I\u2019m not gonna be talking about it in public by then so I could go ahead and look at it, and I didn\u2019t. I waited for others to go through it and report on it \u2019cause I know what it\u2019s gonna say, and I was right. They think they\u2019ve gotta rebrand and it\u2019s all predictable. They gotta reach out to minorities. They gotta moderate their tone here and moderate their tone there. And that\u2019s not at all what they\u2019ve gotta do. <\/p>\n

The Republican Party lost because it\u2019s not conservative. It didn\u2019t get its base out in the 2012 election<\/a>. <\/p>\n

<\/a><\/p>\n

Now, that\u2019s simple to say, and it\u2019s probably simple for you to agree with, but I\u2019m telling you, that is a major mountain to climb within the party itself, as you well know, because the establishment in Washington, the ruling class, both parties, is not conservative, and in fact they fear it. They\u2019re very much worried about it because it\u2019s considered an outsider movement. So they kicked the Tea Party out, they try to deemphasize the Tea Party, don\u2019t use it, let\u2019s put it that way. They did not use the asset that the Tea Party provided them. The principles here are timeless, but go back now and redefine your principles and the message, and it\u2019s not it. It isn\u2019t that hard.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: There\u2019s a story from the Pew Research Center\u2019s Project for Excellence in Journalism. They ought to change the name of this to the Limbaugh Research Center for Excellence in Journalism, because everything that I have said in criticizing and analyzing the media, these people now say.<\/p>\n

Customers are not being serviced. Customers are unhappy. Consumers of news don\u2019t trust it. They don\u2019t think they\u2019re being dealt with fairly and honestly and so forth. It won\u2019t matter. So there are degrees of similarity here that are as scary as they can be. While all this is going on, folks — while a golden opportunity exists for the Republican Party to simply contrast themselves with all of this radical liberalism — what are they doing? I\u2019m not comfortable criticizing here. I\u2019m not in their line of work.<\/p>\n

You know, politics is not my business, and I don\u2019t pretend to know better than they do how to run their business. I don\u2019t want anybody misunderstand, and I really don\u2019t doubt that they\u2019ve got people trying to do what they think is best, but have I been telling you? The past five years have not been, and there never will be again, a greater opportunity to contrast conservatism with what\u2019s actually happened. We don\u2019t have to warn people about radical liberalism. We don\u2019t have to warn people about what will happen if radical liberals ever get in office.<\/line><\/p>\n

It\u2019s already happening! We\u2019re in the middle of what we were warning about ten and 15 years ago. The contrast is clear. But instead we\u2019re getting this hand-wringing analysis from the Republican Party and marketing announcements and what we gotta do to reach out to minorities and so forth. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Here is Reince Priebus. The chairman the Republican National Committee today at the National Press Club announcing the new marketing plan. He started out with an analysis — oh, remind me, you know, these Google glasses, have you seen these? Remind me I have a salient point about this I\u2019ve gotta make. Already there are establishments saying, “We don\u2019t want \u2019em in here.” There are already bars and restaurants saying, “We do not want anybody wearing these glasses in here.” You don\u2019t understand why? Oh-ho. Good. If Snerdley doesn\u2019t get it, then a lot of you probably haven\u2019t figured this out or had it occur to you. Let\u2019s put it that way. So remind me. <\/p>\n

In the meantime, here\u2019s Reince Priebus. What went on first is an analysis of what went wrong or what is wrong.<\/p>\n

PRIEBUS: Focus groups described our party as narrow-minded, out of touch, and, quote, “stuffy old men.” The report minces no words in telling us that we have to be more inclusive. I agree, and as President Reagan said, our 80% friend is not our 20% enemy.<\/p>\n

RUSH: What does that mean? <\/p>\n

PRIEBUS: We can be true to our principles without being disrespectful to those who don\u2019t agree with a hundred percent of them.<\/p>\n

RUSH: I\u2019m sorry, but we\u2019re not disrespectful to anybody. Look at what these focus groups have got these poor guys believing. Look at this. Our party\u2019s narrow-minded. I know it\u2019s the impression, but it\u2019s the why that people think that, that is the secret to rebutting this. It\u2019s not accepting that as true because it isn\u2019t. “But, Rush, perceptions are reality. You\u2019ve said it yourself.” Well, that\u2019s true, but out of touch, not out of touch. We are in touch with the founding of this country. We are in touch with the greatness of this country and its people. Narrow-minded. See, we oppress people. We\u2019re not open. We\u2019re not tolerant, see. We\u2019re not inclusive. <\/p>\n

So we gotta be more tolerant. That means cash in our chips on our core principles. We gotta be more inclusive, and he says he agrees with this. We can be true to our principles without being disrespectful to those who don\u2019t agree. When are we disrespectful? Was it us who ran ads accusing Obama of not caring if some guy\u2019s wife died of cancer? Was it us who ran ads about Obama not caring about his dog? Was it us who ran ads accusing Obama of hiding money in the Caymans? Was it us that did all this? The Democrats get away with it. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Harrisburg, Pennsylvania, this is Dave. Great to have you on the EIB Network. Hi.<\/p>\n

CALLER: Rush, thanks for taking my call. I\u2019ve gotta tell you, Reince Priebus couldn\u2019t be more wrong about having to rebrand the party. He\u2019s right about they need to reach out to minorities, but the way to do that is get people like Robert, that called you last Thursday and Representative West to be the ones to help do that. I was so inspired by that guy\u2019s call last week. First of all, he had the guts to apologize to you. That, in itself, is unbelievable. Once you can admit you\u2019re wrong about something, which is what I think half the problem is with people that vote Democrat, things can change quick. But the biggest thing that can scare them right now in the Democrat Party is if blacks start turning out for Republicans.<\/p>\n

<\/a><\/p>\n

RUSH: You know, that\u2019s a good point. What he\u2019s talking about, folks, is a caller last week from South Carolina or somewhere. His name was Robert <\/a>and he was black guy, and he voted for Obama. He\u2019s done a 180, and he called to apologize. He was apologizing for believing what everybody had always said about me, and that he always believed before he started listening. And then — like we hear over and over — he started listening, and he heard something entirely different.<\/p>\n

What he heard was very appealing, and what he heard (obviously) when he tuned in this program was conservatism, and he totally abandoned Obama, and he totally abandoned the Democrat Party, and he came to understand exactly what the danger that Obama poses, and what got him… He didn\u2019t say it in these words, but what woke him up was the Limbaugh Theorem, the observation that Obama never does anything other than campaign\/oppose. He\u2019s always running for something, apparently, according to appearances.<\/p>\n

He doesn\u2019t govern.<\/p>\n

He\u2019s always trying to fix something. Anyway, the light went off for him, and his point was that what got him was not a marketing package, and it wasn\u2019t Republican Party outreach. It wasn\u2019t that somebody from the GOP got hold of him and sat him down in a focus group and asked him what he wants the party to be. He just heard conservatism. He heard conservatism explained. <\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: I gotta be very, very careful in discussing this. I have to be very careful because Reince Priebus went out and announced the new Republican Party rebranding and marketing plan. Now, I have been in marketing. Marketing is a multifaceted discipline that has one objective and that is to separate people from their money. 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