{"id":12934,"date":"2013-03-18T18:13:15","date_gmt":"2013-03-18T18:13:15","guid":{"rendered":""},"modified":"2013-03-18T18:13:15","modified_gmt":"2013-03-18T18:13:15","slug":"questions_for_the_rebranders","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2013\/03\/18\/questions_for_the_rebranders\/","title":{"rendered":"Questions for the Rebranders"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: The Washington Post now, folks, has a poll that shows overwhelming support for it. I\u2019m gonna tell you, there are so many things going on with this, but the focus of attention on gay marriage in Washington is the Supreme Court case where they are hearing the constitutionality of, I think, Prop 8. Gay marriage was voted down in California, and the Supreme Court\u2019s gonna decide whether that stands or not. A full-court press is underway aimed at the justices led by the immovable John Roberts (ahem) and others.<\/p>\n

I got a question for the Republican Party rebranders, i.e., the establishment.<\/p>\n

<\/p>\n

Now, stick with me on this. This is not too hard to follow. According to the people in the Republican establishment, Hispanics are Republicans-in-waiting, right? I\u2019ve heard it said (I\u2019m sure you have, too) that Hispanics are natural conservatives. It doesn\u2019t matter what you believe. I\u2019m telling you what the establishment Republicans say. They say that the Hispanic population is naturally conservative, that they\u2019re Republicans-in-waiting, because of shared family values and virtues and religious morality and all that, right?<\/p>\n

Well, then why push for gay marriage? I would think that that won\u2019t help with Hispanics. If Hispanics are Republicans-in-waiting, I can show you New York Times polling data, Pew polling data. It\u2019s not even close. Republicans, the vast majority oppose gay marriage. If Hispanics are Republicans-in-waiting, then why would you make a push for gay marriage and amnesty at the same time because theoretically you\u2019d anger all those staunch conservative Hispanics?<\/p>\n

Now, that isn\u2019t who they are.<\/p>\n

Seventy percent of Hispanics vote Democrat because they believe that government is the source of prosperity, and should be. They don\u2019t think of them as welfare statists. They just think that government\u2019s where prosperity comes from, and that\u2019s the Democrat Party. They\u2019re not conservatives. Not a majority of them. I just asked this as a rhetorical point. I\u2019m just trying to illustrate that the rebranders are not even thinking about what they\u2019re doing or being intellectually consistent.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Ari Fleischer on CNN this morning talking about the Republican branding problem. I think this is instructive here. Ari Fleischer is a PR company. He basically tells people how to get their message out. Can I make a point about something, folks? I\u2019ve been doing this 25 years. That\u2019s the number one truth. Number two, it\u2019s the most listened to radio talk show in probably 23 of those years. We haven\u2019t done a dime\u2019s worth of advertising. We haven\u2019t ever done any focus-grouping to find out what I should say when. We haven\u2019t polled anybody to find out what they want to hear. We haven\u2019t done any market research. <\/p>\n

We haven\u2019t spent a dime on advertising. We haven\u2019t had meetings where somebody said, “You know what? Why don\u2019t you change the way you\u2019re talking so that you\u2019ll be more inviting for people to listen?” It\u2019s never happened. In other words, this show has never done one thing that the Republicans think they have to do. Now, admittedly, we\u2019re not getting votes here, and I can prosper mightily being hated. Political candidates can\u2019t. But see, I\u2019m really not hated by the people who listen, which is the point. The people who know me, you, do not hate this program, and you don\u2019t even find it controversial. You agree with it. So this program is only thought to be hated by people that don\u2019t listen to it, and why do they think that? Because that\u2019s what other people are saying about it. But it really isn\u2019t. <\/p>\n

<\/p>\n

A program that is hateful would not be number one ever, and it wouldn\u2019t stay number one. A radio show that was, as this one is characterized, wouldn\u2019t exist for very long, and it certainly wouldn\u2019t triumph. And I think this does have application to the Republican Party, or any political party, or movement, to the people who listen. There isn\u2019t any hate. All there is is a good show, a lot of fun, and actually a lot of love for country on this program. But there isn\u2019t any hate of any kind. But people that don\u2019t listen to it think there is. <\/p>\n

Listen to Ari Fleischer here. He\u2019s on CNN. He got a question from Soledad, “don\u2019t call me a prison,” O\u2019Brien. “When you look at what the GOP lost by category – Asians, Latinos, African Americans – you definitely have this issue of diversity which is only going to be more of a problem as the nation becomes more and more diverse. How do you manage that?”<\/p>\n

FLEISCHER: For the Republican Party what it means is that Republicans need to adhere to a conservative message, a conservative core, but do so in a way that invites other people to join in. We cannot do it in a way that pushes people out or says they\u2019re not welcome. And that\u2019s been a real Republican problem. We give people the impression that they\u2019re not wanted.<\/p>\n

RUSH: No, we don\u2019t. My point is we don\u2019t do that. And it\u2019s gonna be a big mistake if the Republican Party thinks that they\u2019re doing that. Who is doing that? The Obama advertising campaign. The media and the Democrats are doing that. The Republicans are not. Mitt Romney was not exclusive to people. Mitt Romney may be one of the most decent, nice guys ever to run for the office. But people that didn\u2019t bother listening to Romney who only paid attention to Obama\u2019s ads about him, they thought certain things about Romney, but they\u2019re not true. And folks, I really mean this. I think these people are close to really screwing up here. Ari says, “You know, we need to adhere to our conservative message or conservative core.” That\u2019s true. And they\u2019re not. They\u2019re afraid of it, the establishment Republicans are. <\/p>\n

Look, I saw our convention. Our convention, there was nothing exclusive. Our convention wasn\u2019t filled with hate or mean-spiritedness or exclusiveness. That convention was the American dream. That convention was story after story after story of the American dream being realized by people of so-called diversity. If anything scared people about our convention it was the notion of hard work in the era of food stamps and unemployment compensation. “See, that\u2019s what we mean, Mr. Limbaugh, that\u2019s the kind of exclusionary campaign. You\u2019re making fun –” No, I\u2019m not. I\u2019m just telling you the way it really is. But I think this is a key point. <\/p>\n

The Republicans are not mean people. They may not be the brightest in the world in terms of how to — they\u2019re just lacking confidence. They\u2019re feeling very defensive and they believe this notion that somehow they are keeping people. It\u2019s not them. So when Ari says we\u2019re gonna have to explain ourselves in a way that doesn\u2019t push people out, that says to people they\u2019re not welcome. We don\u2019t do that. But if these people end up thinking that the way they are and the way they\u2019re talking — i.e., conservatism — is pushing people out, then they\u2019re gonna really screw up, and they\u2019re gonna start trying to sound like moderate Democrats, liberals, or whatever and really mess it up. I think this is a key, key point. <\/p>\n

The conventional wisdom in Washington: Republicans lost because they scare people, which is nothing more than accepting the premise of the left that the Republicans oppress people and deny them fun and freedom and the Democrat Party is there to save you and liberate you from tyranny of the mean old Republicans. The point is the Republican battle has got to be to reshape what is thought about them, not who they are and what they\u2019re saying. It\u2019s no more complicated than that. They better not say they have to change themselves. I\u2019m talking about core principles here. You\u2019ve gotta change the perception of you. For example, when Obama\u2019s running ads claiming that you don\u2019t like your dog, you put your dog on the roof. Run counter ads. <\/p>\n

<\/p>\n

There\u2019s a great object lesson going on out there. I know you people don\u2019t like it when I bring this up, but there is a fascinating similar thing taking place in the world of high-tech. Right now, Apple, Incorporated, is literally despised. And people are telling lies about Apple and iPhone sales and iPad sales. They are telling lies about the quality of Apple\u2019s products. And Apple doesn\u2019t know what to do. They\u2019ve never had to do anything. Their brand was automatically gold from the get-go. But now it seems like Samsung, because people have been hoping and praying that somebody would knock Apple off \u2019cause they didn\u2019t like Jobs. They thought Jobs was arrogant and condescending, and people don\u2019t like people at the top anyway, it\u2019s human nature.<\/p>\n

If I had time I would show you the similarities. I read these tech blogs and it is amazing what is being written about and said about Apple right now. You would think that this company has concentration camps. You would think that this company has just shot its wad. It\u2019s got nothing left to offer. It\u2019s been totally out-classed, out-sold, out-designed, out-innovated. Their days are over and they never deserved the number one days in the first place. It\u2019s happening in the tech media. Samsung is running ten times the advertising that Apple is running. Samsung\u2019s advertising is making fun of Apple customers, about how they wait in line. They\u2019re making fun of everything to do with Apple. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Here\u2019s Rick in Rio Dell, California. Great to have you on the program. Hi.<\/p>\n

CALLER: Thank you. I wanted to say that if the Republican Party supports amnesty and open borders or whatever, I will leave the party. I\u2019m unemployed, and it will make it very hard to get a job if amnesty is granted. I know my vote doesn\u2019t count much many California, because there are so many Democrats here, but I will leave the party. I\u2019ll join, like, some third party or something.<\/p>\n

RUSH: Well, the Republican Party in California is pretty much irrelevant now, right?<\/p>\n

CALLER: Yeah. Yeah.<\/p>\n

RUSH: And you know that\u2019s what\u2019ll happen Republican Party nationwide, right?<\/p>\n

CALLER: Yes. Yes.<\/p>\n

RUSH: It really won\u2019t matter if you leave it. They\u2019re gonna be outnumbered. If they grant amnesty to 12 million illegals, the math, by polling data alone, nine million of the 12 million will vote Democrat.<\/p>\n

CALLER: Uh-huh, and then people will leave the Republican Party, too, like me.<\/p>\n

RUSH: Yeah.<\/p>\n

CALLER: They\u2019ll lose, too, obviously. The party will lose people.<\/p>\n

RUSH: See this is another point. This is exactly the kind of thing that I was talking about. You got these Republicans who think they have to reach out. Let me ask: Did Obama reach out? What is class envy? Obama is one of the most divisive figures. Obama picks groups. See, the Democrats get away with virtually everything they criticize the Republican Party for being. They get away with it. The Republicans, if they\u2019re not careful here, they\u2019re gonna make the mistake of assuming that the reason they are losing these so-called minority votes is because of them. You know, I\u2019m not picking on Ari Fleischer; he just happened to say this. I like Ari Fleischer, don\u2019t misunderstand.<\/p>\n

But when he says, “We gotta be conservative but not in a way that pushes people out,” who is? Who\u2019s pushing people out? And don\u2019t say me. Give me candidates. What Republicans are pushing people out? What, are you talking about Todd Akin? The Akin and Murdoch thing? Well, there\u2019s no question that did push people away. Well, okay. Then I\u2019ll tell you what we do. Set up an academy. You know what we do? I\u2019ll run the thing. We set up an academy where newly elected or even nominated or candidates, young conservatives, show up and are taught how to avoid trap questions from the local media trying to screw \u2019em.<\/p>\n

A two-week academy, the Limbaugh Institute.<\/p>\n

When they ask you about abortion, move on. Don\u2019t talk about rape! Just move on.<\/p>\n

Anyway. Sorry. That\u2019s just me. <\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: The Washington Post now, folks, has a poll that shows overwhelming support for it. I\u2019m gonna tell you, there are so many things going on with this, but the focus of attention on gay marriage in Washington is the Supreme Court case where they are hearing the constitutionality of, I think, Prop 8. 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