{"id":12928,"date":"2013-03-19T16:22:38","date_gmt":"2013-03-19T16:22:38","guid":{"rendered":""},"modified":"2013-03-19T16:22:38","modified_gmt":"2013-03-19T16:22:38","slug":"message_to_gop_the_problem_isn_t_who_you_are_it_s_what_people_say_about_you","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2013\/03\/19\/message_to_gop_the_problem_isn_t_who_you_are_it_s_what_people_say_about_you\/","title":{"rendered":"Message to GOP: The Problem Isn\u2019t Who You Are; It\u2019s What People Say About You"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: I want to get to this Republican analysis sound bite stuff. I just want to start with this. First up we\u2019re gonna start with CNN. It was this morning with Carol Costello on her program called CNN\u2019s Newsroom, and she had Amy Kremer from the Tea Party Express as the conservative strategerist, and Maria Cardona, the Democrat strategerist, and they were talking about yesterday\u2019s release of the RNC report looking at the loss of the 2012 election, how they can change things for the future. The most important thing about what was said yesterday — I think it may be hard to synthesize one thing. <\/p>\n

My primary point yesterday, before we get to these sound bites, I heard Ari Fleischer say that conservatives don\u2019t have to change their core principles. They have to change the way they talk. I think if the Republicans misunderstand something crucial, they\u2019re never gonna fix this. I\u2019ll use myself as an example. Now, I\u2019m not politics here, we\u2019re not getting politics, and I acknowledge that, it\u2019s not the same business, but we\u2019re still attracting people. I haven\u2019t done one dime\u2019s worth of advertising over 25 years. It\u2019s the most listened to show for 23 or 25 years. I haven\u2019t done a dime\u2019s worth of advertising. I don\u2019t have any PR people. I have never analyzed what I say and how to say it and change it. I\u2019ve never moderated. It\u2019s just who I am. <\/p>\n

I have not tailored what I say to try to attract this group or that group. I just show up every day and do what I do, follow my heart, be honest, and it attracts an audience. <\/p>\n

Now, I understand that there\u2019s specific different needs, but the point that I was making yesterday was the Republican Party\u2019s gonna make a mistake if they think that it is the substance of what they say that\u2019s causing the problem. It\u2019s not. It\u2019s what people say about them that is the problem. For example, you who listen to this program every day, or even just some days, you know that I am not at all as I am characterized by people that don\u2019t listen to this program. This is not a program of hate, for example. This is not a program of extremism. This is not anything that it is said to be by its critics or people that don\u2019t listen to it. You know this. <\/p>\n

My point is that, for me to change the way I approach this program because of what is said about me, would be folly. The way to approach expanding the audience would be to deal with it from that standpoint, but not to change me. Now, the Republican Party\u2019s overall problem is it\u2019s gotta problem with expressing conservatism. The mainstream of the Republican Party doesn\u2019t like it, they\u2019re a little bit nervous about it. If they could just come to grips with there\u2019s nothing wrong with conservatism. People love conservatism. <\/p>\n

I\u2019ve got a story in the stack today<\/a>, and it\u2019s a fascinating headline. I\u2019ll paraphrase the headline, but it illustrates the problem, illustrates the point. People are given a list of issues and solutions, and they love the conservative solution to every problem until they find out that they are Republican ideas. Then they reject them. And not because of the ideas. So why are they hating Republicans? It\u2019s not because of who the Republicans are. It\u2019s because of what\u2019s being said about Republicans to them. The Republicans have an image problem and what they\u2019re gonna have to do is change the way they are talked about. They don\u2019t have to change who they are. This is the biggest point I was trying to make yesterday<\/a>.<\/p>\n

<\/a><\/p>\n

Now, there\u2019s an assumption I\u2019m making here. I\u2019m assuming something just for the sake of this discussion. I know that it\u2019s not actually totally true, but I\u2019m assuming in the political spectrum that the Republican Party\u2019s conservative. I know the establishment isn\u2019t. But the Democrat Party\u2019s liberal, far-left extremist. The Republican Party is, by comparison, conservative — without getting into the bowels of the arguments within the Republican Party. It\u2019s not conservatism that\u2019s being rejected by people, is point.<\/p>\n

The Republicans think it is.<\/p>\n

The Republicans in the establishment think that conservatism is what makes people nervous. If you give people, in a focus group or a poll, a conservative solution to a list of problems, they go for it, they love it; then they find out that they\u2019re “Republican ideas,” quote\/unquote, and they reject them. So they\u2019re not rejecting ideas. Voters are not rejecting ideas. They are rejecting who they think Republicans are. That\u2019s the problem the Republican Party has. I started yesterday, as an illustration, something.<\/p>\n

There\u2019s a real world example of this taking place right now. I said, “I know many people get nervous and get crazy when I start talking about Apple.” It\u2019s like people used to get nervous when I talked about golf a lot. But there\u2019s a real-world example with what\u2019s taking place. Apple and the Republican Party are not completely analogous because Apple still is the giant, number one, runaway business. No question. But what\u2019s being said about them is the exact opposite, and what it\u2019s affecting is people who are not yet Apple customers.<\/p>\n

Now, the existing Apple customer has profound loyalty and is not gonna be talked out of it, but Apple\u2019s ability to grow is what\u2019s being attacked, and what\u2019s being said about them is being said by design. Is the nature of capitalism. It\u2019s highly competitive, so I\u2019m not complaining about anything here. Apple\u2019s gonna have to figure this out. Their big problem is how they are being characterized in the tech media and in the mainstream media with their falling stock price. The image is being created that it\u2019s over for Apple.<\/p>\n

<\/a><\/p>\n

They\u2019re finished. They\u2019re done. They\u2019re yesterday\u2019s news. They may not survive. Don\u2019t doubt me. This is the news about Apple in the tech community. Samsung is running advertising spots making fun of Apple customers. Apple doesn\u2019t know what to do. They\u2019ve never been in this position. They\u2019re used to being up on the pedestal with everybody loving them — and the criticism never working, never sticking, never amounting to anything. Now their stock price is falling. I\u2019m convinced they don\u2019t know how to deal with it — and, in that sense, it\u2019s the Republican Party.<\/p>\n

They do not know how to deal with what\u2019s happening to them. My point is, I don\u2019t think they really understand what\u2019s going on. They think they\u2019re losing elections because Hispanics don\u2019t like \u2019em. They think they\u2019re losing elections because they\u2019re not open-minded enough on amnesty or abortion. So what are they about to do? They\u2019re about to agree to amnesty that will forever secure their defeat. It will automatically give the Democrats nine million (minimum) new Democrat voters, overnight, for doing nothing.<\/p>\n

The Republicans are being manipulated and tricked into doing this, and who\u2019s manipulating? Democrats, other Democrats, and the media! Republicans are being tricked into agreeing to this under the guise that they\u2019re mean. They\u2019re seen as extremist. “The people on talk radio are giving them a bad image. As long as the people on talk radio keep doing what they do, nobody\u2019s gonna like the Republicans,” blah, blah, blah, blah, blah. “Republicans have to reach out to women. Women don\u2019t like \u2019em! They\u2019ve gotta reach out to Hispanics.”<\/p>\n

Who\u2019s telling them to do this?<\/p>\n

The Democrats.<\/p>\n

Who obviously want to share their voters with them, right? Democrats want to give away some voters. I can\u2019t tell you what a big mistake they\u2019re about to make, and it\u2019s because, like every political party that loses an election, they\u2019re in a funk. They\u2019ve lost their confidence, but more than that — well, it\u2019s tough to say more than that. But one of the factors here is right now they\u2019re just hell-bent on doing things to be liked, rather than sticking to principles. I mean, if you show them the data…<\/p>\n

Look: People overwhelmingly oppose what Obama\u2019s doing and support conservative solutions, until they find out it\u2019s a Republican idea. Now, what would you do to change that? Well, the first thing you\u2019d have to do is assess. Why is that the case, and is it because of who they are or is it because of what\u2019s being said about them that they haven\u2019t successfully refuted? I would suggest to you it\u2019s the latter. Now, there are some Republicans who are wishy-washy moderates who are their own worst enemy, and they think that they\u2019re the answer.<\/p>\n

The Republican Party thinks the answer is abandoning social issues, abandoning Christian conservatives, abandoning conservatism, and that is their solution. But they see that as a solution because the Christian conservatives, the social-issues crowd, and talk radio people are the ones attacked, ridiculed, and made fun of and accused of being the problem. So the Republicans think that what they have to do in order to stop being criticized or mischaracterized is to get rid of what people are criticizing.<\/p>\n

<\/p>\n

They don\u2019t understand that they\u2019re being suckered into participating in their own official demise. It\u2019s a tough thing, \u2019cause it boils down to some basic human nature. Everybody wants to be loved. Nobody wants to be criticized. When you respond to the criticism, you make the critics love you, particularly in a town like Washington. But the good news for the Republicans is it\u2019s not conservatism that\u2019s turning people off.<\/p>\n

It\u2019s the word “Republican” and what people have been made to believe that means, and it\u2019s been going on for a while.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Can anybody out there name for me one time a Republican effort to rebrand something has worked? Ever? Let\u2019s see. We\u2019ve tried “kinder, gentler nation.” That was George H. W. Bush. He did not win reelection. Plus he also agreed to raise taxes. Kinder, gentler nation. Then there was “compassionate conservative.” That was George W. Bush. Of course, these rebranding efforts are all made from a posture of defense — or embarrassment, if you will. I remember George W. Bush in the 2000 campaign actually use the phrase, “I\u2019m not gonna balance the budget on the backs of the poor.”<\/p>\n

I said, “Whoa! What is that? Why are we talking like Democrats?”<\/p>\n

Because everybody was accepting the branding issue that conservatives are racists, sexist, bigots, homophobes, and all that. Nothing could be further from the truth. But every time you try to rebrand yourself, you are accepting that accusation about yourself. That\u2019s what the Republican Party has been doing. I don\u2019t. I don\u2019t know any other rock-ribbed conservative who does, but these rebranding efforts never work. They never fool anybody — and do you know why?<\/p>\n

Because they\u2019re unnecessary.<\/p>\n

<\/p>\n

The party supporters do not think of the party that way. The party supporters are upset that it\u2019s not conservative enough. That\u2019s the solution for the Republican Party. It really isn\u2019t complicated. Here\u2019s that story was referencing. I have it right here in my formerly nicotine-stained fingers. It\u2019s by PJ Media, and it is a poll in TheHill.com. Here\u2019s the headline to the story: “Majority Back Republican Ideas Until They Hear that the Ideas Come From Republicans.”<\/p>\n

Conservative ideas, conservative solutions are always in favor when people hear about them, when people have it explained to them. But the Republican Party isn\u2019t conservative. It\u2019s afraid to be, because it is responding to all of the criticism from people who do not have its best interests at heart. I refuse to believe that the Democrats or the media are telling Republicans, “Hey, you know what? You need to be more accepting of Hispanics” to help. They\u2019re not doing that for our benefit. They\u2019re not trying to help us.<\/p>\n

Yet the party bigwigs act like, “You know what? They\u2019re right! We need to reach out more. We need to be more for amnesty.” For what? It\u2019s a trap! It\u2019s a trap just like the, “Don\u2019t criticize Obama; you\u2019re gonna send the independents right back to the Democrats.” It\u2019s a trick. So the reason there\u2019s a disconnect with the voters and the Republican Party is that the party isn\u2019t conservative. Every time the Republicans win an election they stop teaching conservative principles. Now, that\u2019s my take on that.<\/p>\n

The author of the story, that\u2019s not his take here. It\u2019s Bryan Preston, PJ Media. It\u2019s a poll. “Respondents were asked choose which of two approaches they would prefer on the budget. The question\u2019s phrasing included no cues as to which party advocated for which option. Presented in that way, 55% of likely voters opted for a plan that would slash $5 trillion in government spending, provide for no additional taxes, and balance the budget within ten years.” People said, “Yep, that\u2019s what we\u2019re for.” But when they found out it was a Republican idea, and they ran away from it.<\/p>\n

They did not run away from the principle, the idea, or the solution to the problem.<\/p>\n

They ran away from a name.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Let\u2019s just get started. I don\u2019t want to get too far away from repeating in the first half hour here what I said yesterday. We\u2019re gonna listen to cable news yesterday and last night analyze what I said and see if they get it. Up first, Carol Costello. She\u2019s got Amy Kremer and Maria Cardona, and they are reviewing my take on Republican rebranding.<\/p>\n

COSTELLO: After the Republicans released their much anticipated autopsy, at least one prominent Republican has a problem with the findings. His name would be… Rush Limbaugh. Rush seems to be putting the blame on Mitt Romney, who suddenly became a severe conservative after being a moderate Republican. Still, let\u2019s take a look some of the true conservatives who were in the running for President in 2012: Rick Santorum, Newt Gingrich, and Rick Perry. All three made an appearance at CPAC, the influential conservative gathering, so we believe these are true conservatives. Would any of those true conservatives really have beaten Barack Obama? Amy?<\/p>\n

RUSH: Now, okay, we\u2019ll get to the answers here in just a second, but I want to just go back to the way they\u2019re characterizing me. Did I put the blame on Romney? My putting the blame, if you want to put it that way, I did say that the party nominated somebody who didn\u2019t get the conservative base out. Things I\u2019ve said about Romney are ultimately positive, character assessment and all of that. Anyway, let\u2019s get on to the answer here from Amy Kremer and Maria Cardona. Santorum-Gingrich-Perry. All three were at CPAC, good conservatives, could any of them have beaten Obama?<\/p>\n

<\/p>\n

KREMER: Carol, I don\u2019t think anybody was gonna beat Barack Obama. He\u2019s a pop culture icon, and he\u2019s tapped into that generation that all they care about is pop culture. But, you know, when Rush is talking about people being conservative, he\u2019s actually not talking about the social issues, I don\u2019t think. I think he\u2019s talking about somebody that\u2019s fiscally conservative. And while I come from a red state, and I didn\u2019t think Mitt Romney\u2019s conservative for me, he was for his state. So it\u2019s all relative. But that\u2019s really what he\u2019s talking about.<\/p>\n

RUSH: And here\u2019s Maria Cardona.<\/p>\n

CARDONA: I do agree with Rush that I think the reason — one of the reasons why conservatives didn\u2019t come out is because Mitt Romney was not a principled conservative. He wasn\u2019t a principled politician, period. I hope to God that the Republican Party listens to Rush Limbaugh\u2019s advice and they go even more to the right, because the problem was that they were so out of the mainstream, and Mitt Romney was not convincing anybody.<\/p>\n

RUSH: Now, this woman\u2019s trying to be too smart by half. What she\u2019s saying is, “Oh, my God, I hope they listen to Limbaugh, because she\u2019s such an extreme right-wing kook that if the party emulates him, we can\u2019t lose,” and it\u2019s just the exact opposite, folks. And this is exactly what I\u2019m talking about. This is how we all, the Republican Party conservatives, are characterized and said to be things that we are not to people that do not listen, or are not paying attention, don\u2019t vote, what have you. It\u2019s classic the way this works. But I don\u2019t even know if she realizes how she contradicts herself here. <\/p>\n

“Yeah, I think Rush was right. Romney was not a principled conservative.” Then she goes on to say that a principled conservative is not what the Republican Party needs. By making some sort of a joke. Bottom line is, folks, conservatism does resonate with people. When it\u2019s explained, people overwhelmingly, even now, the polling data, every Obama agenda item the American people disagree with. And every proposed solution to it that is rooted in conservatism, they support. There just isn\u2019t a single person articulating those policies that they support. It\u2019s not the principles. It\u2019s not conservatism. It\u2019s not the ideas. That\u2019s not the problem. But too many Republicans think that it is.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Let\u2019s now go to The Five, The Five at Five, on Fox News Channel. Here is cohost Eric Bolling setting up their segment on the GOP and its navel gazing…<\/p>\n

BOLLING: My man Rush Limbaugh had a few thoughts on the state of the GOP. Listen.<\/p>\n

RUSH ARCHIVE: The Republicans are just totally bamboozled right now, and they are entirely lacking in confidence, which is what happens to every political party after an election in which they think they got shellacked. The Republican Party lost because it\u2019s not conservative. It didn\u2019t get its base out in the 2012 election.<\/p>\n

RUSH: That\u2019s it. Four million Republicans that did vote against Obama in \u201908 sat home in 2012. Do you realize that if those four million had shown up, Romney would have won? Question: Why didn\u2019t those four million show up? Is it because of amnesty? Is it because of abortion, immigration, contraception? No way! Well, it might be. It might be the fear that the Republican Party was gonna go in that direction. Those four million said, “The hell with it!” More likely it\u2019s that. The party wasn\u2019t conservative enough in its messaging. Now here\u2019s Dana Perino and Greg Gutfeld reacting…<\/p>\n

PERINO: I agree on the point about every party goes through this.<\/p>\n

GUTFELD: Yes.<\/p>\n

PERINO: What Rush was saying… I remember talking to President Bush 41 and asking him if he worried about the future of the Republican Party. He said, look, in 1992 after he lost, he said it took a while for the Republicans to get their footing. But then they did after, like, two or three years — and they come back in 1994 to win big time. The same thing happened in 2010, and it was a little bit shaky. Clinton wins again in \u201996, comes back, and then the Republicans come back; they have the White House for eight years.<\/line><\/p>\n

RUSH: Yeah. But in that period of time, we didn\u2019t have the assault on the country going on that we have now. I mean, they were trying. The Clintons are the Obamas Lite, to a certain extent. But, I mean, Hillary tried for this health care business. They gave it their shot. Because of Lewinsky and a bunch of stuff, Clinton had to appear as a conservative to get reelected, or he had to abandon extreme liberalism in order to get reelected. So now Beckel, Bob Beckel, weighs in after Dana Perino agreed with me about the state of the party. Here\u2019s Beckel weighing in on Hispanics and the Republicans…<\/p>\n

BECKEL: I suggest to you that for Republicans, long-term immigration reform is not only good policy, it\u2019s good politics for the Republicans. Your assumption that more Democrats come in if you allow these Hispanics in is belying the fact that there are a lot of Republicans if you took away the issue of immigration. George Bush has proved this point in Texas and running for president. The angst in the Hispanic community goes back down to the Republicans\u2019 refusal to deal with immigration, and when you have people like — whether it was Bush or others who see the light on this stuff, their policies are in match with an awful lot of Hispanics.<\/p>\n

RUSH: Then why do 70% of Hispanics vote Democrat?<\/p>\n

God love him. Everybody loves Beckel. But is Bob Beckel really trying to help the Republican Party win elections? That\u2019s not what Beckel\u2019s alive to do. That isn\u2019t Beckel\u2019s job. Beckel\u2019s not interested in Republicans getting the Hispanic vote. This is part of the trickery taking place. “You know, you Republicans, the reason why you lost is \u2019cause Hispanics don\u2019t like you — and you know why they don\u2019t like you? It\u2019s not just because you\u2019re a bunch of racist pigs. It\u2019s because you\u2019re against amnesty! If you come out for amnesty, they\u2019ll support you.”<\/p>\n

Nobody asks, “Why are the Democrats so eager to let us have their voters?”<\/p>\n

<\/p>\n

Why does nobody see that what the Democrats are doing is taking advantage of the insecurity and the — I don\u2019t know; what\u2019s the word? — defeatist attitude the Republicans have about themselves right now. They\u2019re playing to their fears, and the Republicans are reacting to it. It just boggles my mind, especially when the solution to all of this is just so simple. It works every time it\u2019s tried. I know why they don\u2019t want to go conservative. They like big government. They just want to be in charge of it. Where are we going next?<\/p>\n

Barry in Key West, Florida. Great to have you on the program. Hello.<\/p>\n

CALLER: Hi, Rush. Good to talk to you. The reason why I called today is I\u2019m a member of the Tea Party, and the Tea Party had maybe over 50% approval rate at one time. Then it started dropping, and it\u2019s very similar to what you\u2019re saying about the Republicans. We have allowed ourselves to be defined by the left, okay, in terms of the Hollywood, the news media, the Democrats, et cetera say. I\u2019ve made the statement that what we need to do is create a super PAC rather than going on any more travels to Washington. Spend that money in a super PAC and start reintroducing ourselves with ads on TV. They can be just generic ads where we just… You know, where we start… You get people to realize that —<\/p>\n

RUSH: I think you\u2019re on to something. There\u2019s no question that the Tea Party came out of nowhere and shocked everybody. It\u2019s real people. There was not a leader that they could demonize. They\u2019re just average, ordinary people who — for the first time in their lives in most cases — were showing up at town hall meetings. Political establishment types did not know how to deal with this.<\/p>\n

The Republicans were, at times, ashamed to embrace them \u2019cause they\u2019re such amateurs. The Democrats were scared to death of \u2019em and started demonizing them. So, you\u2019re right. You had a pretty high approval number. It starts plummeting exactly because your enemies started ripping you and mischaracterizing you as racist, sexist, bigots, homophobes, and mean-spirited. You know all the stuff they said about you.<\/p>\n

CALLER: Right.<\/p>\n

RUSH: But not on your policies. They never attack your policies or mine because they can\u2019t. They always assassinate your character and that of everybody else that\u2019s in the Tea Party. So what is missing? One thing you are right about is we never take it to them. We never run ads telling everybody who they are for real. We do not have to lie about who those people are. We just don\u2019t do it, and it\u2019s partly because we\u2019re afraid of enraging the independents — and I\u2019m not making that up.<\/p>\n

That\u2019s still a big fear in the consultant class of the establishment in the Republican Party. But to this day we\u2019re into the fifth year of Obama, and there are people who do not yet know who this guy is. The press hasn\u2019t done their job, and the Republicans haven\u2019t done their job in telling the American people who he is. So it\u2019s up to the media to craft his image for people, and that\u2019s what\u2019s happened. <\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: I want to get to this Republican analysis sound bite stuff. I just want to start with this. First up we\u2019re gonna start with CNN. 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