{"id":12192,"date":"2013-06-13T17:29:24","date_gmt":"2013-06-13T17:29:24","guid":{"rendered":""},"modified":"2013-06-13T17:29:24","modified_gmt":"2013-06-13T17:29:24","slug":"fascinating_call_from_telecom_exec","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2013\/06\/13\/fascinating_call_from_telecom_exec\/","title":{"rendered":"Fascinating Call from Telecom Exec"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: This is Matt from Miami and it says you are an exec in the telecommunications industry, right?<\/p>\n

CALLER: Yes, that\u2019s right, Rush. Thank you so much. It\u2019s been 15 years listening to you, and I\u2019m thrilled that my expertise and your expertise may actually intersect and allow me to make you look good.<\/p>\n

RUSH: Well, thanks very much. That is the purpose of a caller, and let\u2019s hope you can do it.<\/line><\/p>\n

CALLER: Well, first off, I think it\u2019s important to think about motivations. Our president, like all the Democratic presidents, would love to be Bill Clinton after he leaves office, and to do that you need to have power. You need to be a kingmaker. A database can do that. I left a multibillion-dollar phone company to start a smaller company, and our core product is a product that looks up phone numbers instantly when people make or receive phone calls and uses that information to populate details on the screen for people to use in selling or supporting customers, like their name, their address, the value of their home, their marital status, approximate income, approximate assets, cards they have registered to the address they live at, whether they\u2019re in foreclosure, Facebook profiles, LinkedIn profiles, Twitter profiles associated with that number. The advent of mobile phones has created a situation where a phone number equals a person, so the phone number\u2019s a much better index for getting everything you know about a person than something that\u2019s less easy and less public like a Social Security number. And so my company sells that information to companies so that they can know who is calling and route that call better and offer appropriate products or not.<\/p>\n

RUSH: Wait a second. I want to be able to follow this. You have a company that sells databases based on phone numbers<\/a> to other companies. When they get a call from somebody, what happens?<\/p>\n

CALLER: When they get a call from somebody, we get that incoming or outgoing number through a database, we pull up a record with that phone number —<\/p>\n

RUSH: Where? Who\u2019s seeing this at the time the call comes in, where does this go?<\/p>\n

CALLER: The person can display it on an iPad, can display on the screen on a computer, you know, any screen.<\/p>\n

RUSH: So just the phone number of somebody calling a business, for example —<\/p>\n

CALLER: Yes.<\/p>\n

RUSH: — somebody calls the reception number at a business, your software tells that receptionist, whoever gets the call, everything knowable about that number?<\/p>\n

CALLER: That\u2019s right. That\u2019s right. Anything that we can get from any public records databases, so that\u2019s, you know, political registrations, party affiliation, whether you\u2019ve donated to any organization that listed your name publicly —<\/line><\/p>\n

RUSH: What you do on Twitter, what you do on Facebook, this kind of thing?<\/p>\n

CALLER: Exactly. Pull up the last two or three things you put on Twitter or Facebook recently so I could use that to schmooze you as a client, say, “Hey, I see you\u2019re interested in fishing,” or whatever.<\/p>\n

RUSH: How long does it take for this information to display once the number is input to your software?<\/p>\n

CALLER: The information displays before the phone even rings.<\/p>\n

RUSH: Before the phone rings. Okay, let\u2019s say that I am an executive somewhere at a business and I\u2019ve got a phone here on my desk —<\/p>\n

CALLER: Yep.<\/p>\n

RUSH: — and I\u2019ve got my computer terminal and my iPad or whatever, and I\u2019m gonna get a phone call, the number originating that call, what happens? How do I see this data? Even before I answer it I know who it is on the other end of that number?<\/line><\/p>\n

CALLER: Yeah. Here\u2019s what\u2019s happening, Rush. There\u2019s a trigger that\u2019s either in your device or it could be in your telephone company\u2019s switch.<\/p>\n

RUSH: And this is your proprietary software, this is your app, in other words.<\/p>\n

CALLER: That\u2019s right. <\/p>\n

RUSH: Okay.<\/p>\n

CALLER: That trigger sends the phone number that you\u2019ve just made or received a phone call to, to an application, and you\u2019ve signed into that application with your e-mail address and password. And so those two apps in a sense are linked, one app telling the other app what phone number has made or received a phone call to your device. Your IP phone or your smartphone or —<\/p>\n

RUSH: So while I, the executive, am on the phone talking to whoever calls, I can actually see on my display who they are? <\/p>\n

CALLER: Yep. Yep. You can see what their FICO score is. You can see if they\u2019ve ever had a foreclosure or a bankruptcy against them. You can decide whether they\u2019re a good fit for you even to be talking to.<\/p>\n

RUSH: While I\u2019m talking to them I can have all that. I don\u2019t have to wait \u2019til I hang up and send somebody out to find this data, bring it to me; I can see it while I\u2019m speaking to them?<\/p>\n

CALLER: Correct. You can act on it during the call.<\/p>\n

RUSH: How widespread is this?<\/p>\n

CALLER: Well, that\u2019s what I\u2019m working on. The app has been developed. The databases exist. These aren\u2019t my databases. I\u2019m licensing databases from companies that are in the business.<\/p>\n

RUSH: Is anybody reluctant to take this — I mean, if you were trying to pitch me on this, I\u2019d say, “How do you have all this information? How are you using it and how do you expect I\u2019m going to?” I guess your real point here is if you can put all this together just based on a phone number —<\/p>\n

CALLER: Yep.<\/p>\n

RUSH: — then government officials can certainly do this and more, right? That\u2019s really what your point is.<\/p>\n

CALLER: Right. See, I can go one further. If I know that I have a contributor to let\u2019s say the DNC, then I can look at who they made calls to, and see if those people they called are also contributors. I can make the assumption that they might be fellow travelers but maybe they\u2019re not currently donating or currently registering or currently voting. I can target those people because they\u2019re friends of somebody that I\u2019m using as sort of a starting point, and then I can microtarget marketing, canvassing, at those other people —<\/p>\n

RUSH: Now, I would assume that all this data that your app is collecting is public?<\/p>\n

CALLER: Yeah, absolutely. We\u2019re not hacking into databases. There\u2019s nothing shady about it. This is all information that you\u2019ve made available through whatever relationships you\u2019ve had with credit card companies, credit reporting agencies, marketing companies, people you subscribe to, magazines, that sort of thing. Everybody in our database, and everybody\u2019s in it, has given their permission. And we don\u2019t have all the information on every single person, but we have all the basic information. We have name, address —<\/p>\n

<\/p>\n

RUSH: Okay. So, what you really called about was to tell us what Obama is doing, what you think he\u2019s doing with all this data being collected. They\u2019re telling us, “Don\u2019t worry, it\u2019s metadata. It\u2019s nothing.”<\/p>\n

CALLER: That\u2019s right.<\/p>\n

RUSH: You\u2019re telling us it is something, right?<\/p>\n

CALLER: Right. I think he\u2019s creating a tool that will give him 30 years of significant wealth and influence, because if I want to win a race in a scenario, I can go to Obama and I can kiss his ring, and he can help me target the people that will help me get over the top, people that aren\u2019t currently donating, aren\u2019t currently voting or registered to vote, and he can tell me who they are, and he can help me go get them. And he can even have an organization that actually goes and gets them for me, and that\u2019s even more of a complete service on his part.<\/p>\n

RUSH: Okay, so when you see that Obama is partnering with, say, Eric Schmidt from Google, and that Google is investing in Organizing for America, it\u2019s this kind of thing that they might be doing?<\/p>\n

CALLER: I think so, Rush. This is the tool that businesses use to drive product sales, and the better data —<\/p>\n

RUSH: Well, look, just on a supermarket shelf, just you taking a product off that shelf with one scan can tell the inventory person so much: what they need to stock, how much of it they need to stock, to keep their inventory costs down. It is amazing what can be done and is being done with this data. Well, this is fascinating. Matt in Miami is who this is, and he\u2019s working on selling an app to people that does all of this, and, believe me, data and information about people that you\u2019re dealing with is gold. And that\u2019s why all of this does matter. Who has it, and why.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: This is Matt from Miami and it says you are an exec in the telecommunications industry, right? CALLER: Yes, that\u2019s right, Rush. Thank you so much. It\u2019s been 15 years listening to you, and I\u2019m thrilled that my expertise and your expertise may actually intersect and allow me to make you look good. 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