{"id":11735,"date":"2013-08-06T17:55:44","date_gmt":"2013-08-06T17:55:44","guid":{"rendered":""},"modified":"2013-08-06T17:55:44","modified_gmt":"2013-08-06T17:55:44","slug":"why_wall_street_loves_amazon_not_apple","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/","title":{"rendered":"Why Wall Street Loves Amazon, Not Apple"},"content":{"rendered":"<p><a href=\"\/\/videos\/37\/51830\" target=\"_blank\"><img class=\"alignright\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/listentoit.jpg\" alt=\"Listen to it Button\"><\/a><\/p>\n<p>RUSH: This is fascinating.  I have always been fascinated by this. Let me put it this way: Apple\u2019s stock price high occurred last fall.  After the iPhone 5 hit and a number of revisions with the iPad and the iPad Mini came out, Apple\u2019s stock price hit $705 a share.<\/p>\n<p>All of the experts predicted that it was heading to a thousand, and then something happened, and the bottom fell out, and it wasn\u2019t long before Apple was at $425 a share. For a couple of days it was under $400 a share.  Now, all this time, Apple was showing massive profits.  They were reporting profits that were leading the industry.  But they were not the profits that the experts expected. <\/p>\n<p><img id=\"eZObject_79654\" class=\"aligncenter\" align=\"middle\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/AppleAmazon2.jpg\"\/><\/p>\n<p>Their profit was smaller than what was forecast by Wall Street analysts, and then the long knives came out in the tech media, and it became every day, &#8220;Let\u2019s kill Apple!&#8221;  While Apple was reporting massive profits, 73% of all profits in the domestic smart-phone sector are Apple\u2019s, their market share is small because they only make one phone. Well, they make three phones, but they make one phone at one price&#8230; Well, that\u2019s not true. <\/p>\n<p>They do sell the previous two models out there, and they do sell well, but they don\u2019t have a new phone every five weeks. They don\u2019t have 16 different models and variations of colors.  They\u2019ve got one phone.  Their market share is tiny, but they own all the profit, and yet Wall Street abandoned them.  There were people trying to figure out why, but at the same time Jeff Bezos\u2019 Amazon was showing loss after loss after loss. <\/p>\n<p>When Bezos and the company would do the quarterly conference calls to report earnings to Wall Street, another loss or just a smidgen of profit would be reported, and Wall Street would go nuts with excitement! The stock price for Amazon launched ever higher!  As an average, ordinary&#8230; See, ever since the Federal Reserve began propping it up, Wall Street to me is a rigged game I\u2019m not part of.  That\u2019s been my attitude. <\/p>\n<p>Because I know that whatever money Bernanke\u2019s pumping in there, I\u2019m not seeing any of it.  But somebody is, and they\u2019re getting incredibly rich and Wall Street\u2019s being really propped up. There\u2019s been $800 billion of stimulus pumped from the Federal Reserve into Wall Street that\u2019s ended up buying securities, essentially.  QE3 is the most recent, and whenever Bernanke makes a public statement about maybe this is it, there is no more?<\/p>\n<p><img class=\"alignright\" align=\"right\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/RushEIBIpad.jpg\"\/><\/p>\n<p>You watch what happens. <\/p>\n<p>There is a massive sell-off, and the Dow Jones Industrial Average plunges. <\/p>\n<p>There\u2019s abject fear.  So Wall Street\u2019s not being propped up by mom-and-pop investors.  It\u2019s being propped up right now by the Fed.  That\u2019s a little bit of another story.  In the midst of all this, a company that was showing no profit and no growth was loved and adored, respected and eagerly sought. And a company that owned 73% of every dollar of profit in the sector &#8212; had never shown a loss, had always grown, the profits were growing every quarter &#8212; was on the outs.<\/p>\n<p>I said, &#8220;How can this be?&#8221; <\/p>\n<p>So I got in touch with some people that I thought might be able to explain it to me.  And here\u2019s what I was told.  Wall Street analysts, the people that work at these brokerage houses and issue notes to investors, giving their forecasts &#8212; what they think company X or company Y is gonna do in the next quarter, in the next two quarters, the next year &#8212; essentially these investor notes are investment advice.<\/p>\n<p>I was told that these people always look at the growth potential, not what\u2019s happening now.  So the story on Apple was that they can\u2019t get any bigger than they are.  Not with what they\u2019re doing.  The phone is since 2007. It\u2019s six years old. The iPad\u2019s three years old. There\u2019s nothing new that anybody knows about. There\u2019s nothing that people see as out there that\u2019s gonna grow it.  Maybe they can\u2019t even sustain it. They were at $705.  Now on their recent run lately, they\u2019re at $460. <\/p>\n<p>This is what I\u2019m told.  This is the way the, quote\/unquote &#8220;experts&#8221; look at it.  On the other hand, Amazon is nothing but growth potential, precisely because it hasn\u2019t shown a profit.  The profit\u2019s gonna come. It just hasn\u2019t yet, because Bezos is busy investing in infrastructure. He\u2019s building new data centers. He\u2019s acquiring property and building new warehouses and things.  He\u2019s acquiring more data to sell and distribute, and so the profits are gonna be there.<\/p>\n<p>Occasionally, I was told, Bezos will even report a small quarterly profit just to show that he can do it.  But Amazon is viewed as a company that\u2019s gonna break out big sometime.  &#8220;Nobody knows when, but it\u2019s gonna happen sometime and you better get in on it.&#8221;  This is how it\u2019s being touted.  But it isn\u2019t now.  Intellectually I had the toughest time understanding, why invest in something that\u2019s not showing a profit, while it\u2019s growing. <\/p>\n<p>Even the profits that it does report now and then are just infinitesimally small, minutely small.  Next, the guy said there\u2019s a phrase that you need to associate with Bezos, if you want to learn how he operates and the things he does. It\u2019s called &#8220;free cash flow,&#8221; and here\u2019s what free cash flow is.  Bezos sells books and whatever it is on the Internet, and you buy with your credit card and he gets the money that day. <\/p>\n<p><img class=\"aligncenter\" align=\"middle\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/RushAppleLogoAmerica.jpg\"\/><\/p>\n<p>Now, in terms of books, he doesn\u2019t have to actually pay for the books that he\u2019s selling.  He doesn\u2019t have to pay the publishes for sometimes 60 days. So he\u2019s got free cash flow for two, sometimes three months that he can invest however he wishes, but it\u2019s his money. He\u2019s using it. He doesn\u2019t have to pay what he owns for a couple of months on money he gets that day. He gets it at the point-of-sale. <\/p>\n<p>Apple is this way in a way.  Apple has one of the largest database of credit card customers on file.  I mean, it\u2019s huge.  Amazon, too.  But Bezos, free cash flow is what these analysts say, &#8220;Look at this! He\u2019s just taking in all this money but he doesn\u2019t have to pay it back or pay it out for 60 or 90 days. He\u2019s got this money to invest grow or what have you.&#8221;<\/p>\n<p>It\u2019s more complicated than that.  I\u2019m just trying to give you the basic shell of it as it was explained to me. But essentially the reason Amazon is so highly valued right now is because it\u2019s thought of as uncontainable. &#8220;At some point, Bezos is gonna be unable to not report profit.  That\u2019s how good it is.&#8221;  I don\u2019t know if any of this is true.  This is just what these experts tell me in comparing Apple, for example, with Amazon. <\/p>\n<p>But the point is that Amazon\u2019s here to grow.  Amazon, however, didn\u2019t buy the Washington Post; Bezos did. It\u2019s a personal buy.  So we don\u2019t know if the same operating philosophy is going to be applied to the Washington Post.  We won\u2019t know for a while.  And as I say, our first indication will be how many journalists begin to have conniption fits after the first few staff meetings when Bezos takes over.<\/p>\n<p>BREAK TRANSCRIPT<\/p>\n<p>RUSH: John in Westfield, New Jersey. It\u2019s great to have you on the program, sir. Hi.<\/p>\n<p>CALLER:  Yes, hello, Rush.  How are you?<\/p>\n<p>RUSH:  Very well.  Thank you.  Yeah, you\u2019re up.<\/p>\n<p>CALLER:  Okay, good.  I was calling to talk about why Apple is gonna go down.  I am short Apple stock right now, and I think you\u2019re missing one key point about Apple versus Amazon.  The key point is that Apple is a closed system so it\u2019s not gonna be creative in terms of project expansions and new product introductions, and their margins are decreasing now, and it\u2019s not gonna go the way it did in the past.<\/p>\n<p>RUSH:  Well, now, wait. That comparison ought to be made to Android, not Amazon.<\/p>\n<p><img id=\"eZObject_79657\" class=\"aligncenter\" align=\"middle\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/RushLibertyAndFreedom.jpg\"\/><\/p>\n<p>CALLER:  No.<\/p>\n<p>RUSH:  The fact that Amazon&#8230; Well, Amazon\u2019s not open or closed.  I mean, Amazon\u2019s not the same business as Apple is.  I was simply discussing the way Wall Street people looked at the two businesses.  But Apple being a closed business model as opposed to open like Android, is that what you mean. Android\u2019s open. You customize it.<\/p>\n<p>CALLER:  Well, Android is an open system, but so is Amazon.  Amazon is selling stuff; it also sells other people\u2019s stuff.  It\u2019s a fairly open system.  But the key isn\u2019t that Amazon is an open system; the key is that Apple is a closed system.  So it\u2019s competing with the Androids, the Samsungs, the HTCs, and all the other products.<\/p>\n<p>RUSH:  Well, who\u2019s Amazon competing with?<\/p>\n<p>CALLER:  Well, they\u2019re competing with all the other sellers.<\/p>\n<p>RUSH:  Walmart, which is open.<\/p>\n<p>CALLER:  Right.  But they\u2019re getting &#8212;<\/p>\n<p>RUSH:  Target, which is open.  I know what you mean by closed system, and I can understand why you going short Apple, but I think if you\u2019re gonna talk closed versus open, that\u2019s a comparison of the Apple operating system for its computers and smart-phones and iPads versus Android\u2019s operating system, which is open. Users can customize it all they want &#8212; and Apple, you can\u2019t.  You\u2019ve gotta do what they give you, use what they give you, and that\u2019s it.  And there are arguments for both.  But I don\u2019t see Amazon in that&#8230; Now, I know what you mean about why Amazon\u2019s looked at profitably when it isn\u2019t and so forth. It\u2019s open for growth, but Apple&#8230;<\/p>\n<p>I\u2019m out of time, darn it. I wish I could finish my point.<\/p>\n<p>BREAK TRANSCRIPT<\/p>\n<p>RUSH:  The precise reason why I am a devout Apple, Mac, iPhone user is because it\u2019s closed, and not wide open and can\u2019t be screwed up by a bunch of doofus hackers.  <\/p>\n<p>BREAK TRANSCRIPT<\/p>\n<p>RUSH:  That last caller, I really do believe was confused, and I want to try to explain this to him. He may have meant what he said about why he was choosing Amazon for growth over Apple, but I think he\u2019s confused in comparing Apple as a closed system to Amazon as an open system.  What he meant&#8230; Well, maybe he meant what he said and he just meant to say that.<\/p>\n<p>But the open-versus-closed argument, that\u2019s not an argument about stock price or position on Wall Street.  That is an argument over operating system preference.  In this country, the two competing mobile operating systems are Apple\u2019s iOS and Android.  Those are the two, and that\u2019s basically it.  Apple is the only one that uses theirs, but all the others use Android.  Samsung uses Android. Sony uses Android. (interruption)<\/p>\n<p><img id=\"eZObject_79664\" class=\"alignright\" align=\"right\" alt=\"original\" src=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/Rush25years-17.jpg\"\/><BR\/>Who?  Well, Windows, yeah. They\u2019ve got their own, the Windows phone. But you have to use a magnifying glass to find \u2019em.  BlackBerry had their own operating system, too, and they\u2019re barely visible.  Samsung is trying to come out with their own so that they\u2019re not a prisoner to Android.  Theirs is called Tizen or something. They\u2019re not ready for it yet.  Anyway, again, this is really esoteric.  Some of you are gonna already know this. <\/line><\/p>\n<p>I mentioned that the reason I like the Apple\/Mac is \u2019cause it is closed.  Here\u2019s why.  I had a BlackBerry.  When I had my Macs and all, I had a BlackBerry, and it was the most difficult thing in the world to sync up the address book and the calendar on my computer with the BlackBerry.  There was a program that did it, but it never worked.  It was a pain in the rear.  When the iPhone came along, the beauty for me was productivity and work flow.<\/p>\n<p>Every iPhone I\u2019ve got, every iPad, every computer, has the same stuff is on it, and it syncs automatically. It doesn\u2019t matter what it is. E-mails, address book, calendar, even the instant message program syncs up exactly, no matter what device I\u2019m using. Websites on my browser, they\u2019re all there. If they\u2019re different from one place to another, I can go get the website.  Using my iPhone, I can easily get the websites that are on my home computer if I want to. <\/p>\n<p>I don\u2019t have to wait \u2019til I get home to get a website.  It\u2019s just, for me, it is nirvana.  Now, the Android people are different.  Android is open, meaning that anybody can customize it however they want, which means that hackers can get in and make messes and all kinds of things.  But the way it manifests itself&#8230; This gets really esoteric.  I\u2019ll speak to those of you who have iPhones.  The Android people are basically Google acolytes. <\/p>\n<p>They prefer Google Chrome to the Apple Safari web browser.  They prefer Google Maps to Apple Maps.  But if you\u2019re, for example, reading an e-mail on your iPhone and the e-mail contains a web link, and you click on it, it will open Apple\u2019s browser by default.  Apple will not allow you to have it automatically open the Google browser.  The Google people, the Android aficionados, don\u2019t like that. <\/p>\n<p>They wish Apple would open it up and let them select the browser they want to use so that if there is a link in an e-mail to a website, when you click on it, it would go to the Google browser.  Apple doesn\u2019t permit that.  That\u2019s what\u2019s closed.  It\u2019s the same with maps.  If there is an address in an e-mail on your iPhone and you click on it, it\u2019s gonna open Apple Maps. <\/p>\n<p>Google people think that Google Maps is better, and they don\u2019t want to go to the trouble of copying and cutting and pasting that address and then opening the Google Maps and pasting it in.  They wish clicking on the link would open the Google Maps app but Apple doesn\u2019t permit that because Apple, I think, wants to maintain the integrity of their operating system, and whatever that operating system promises to users, it will deliver. <\/p>\n<p>They just don\u2019t want any monkeying around with it.  Apple, I think, understands that most people don\u2019t even really care about this.  Apple\u2019s shotgun approach to the audience is, &#8220;Most people don\u2019t care about this. When they click on a link, they want the website to open, and that\u2019s it.&#8221;  They just try to make it as easy as they can for people for people, as easy and intuitive as they can.<\/p>\n<p>The people who like open systems are people that like to play around with it and customize it and so forth, and the argument is that Apple is killing itself by keeping its system closed whereas they would attract many more customers if they\u2019d open it up and let their users customize things and so forth. Apple simply won\u2019t bend on this so the anti-Apple crowd is out essentially saying they\u2019re a closed system. <\/p>\n<p>That\u2019s what this guy is talking about.<\/p>\n<p>He\u2019s shorting Apple \u2019cause they\u2019re closed, meaning restricted.  If you\u2019re using Apple, that\u2019s what you\u2019re gonna use.  Now, you can get the Google apps, and you can open Google Maps on your iPhone, and you can open the Google browser on your iPhone, but it won\u2019t automatically do it.  You have to actively choose it.  So it\u2019s not all that closed, when you get right down to it.  There\u2019s a lot of Google stuff that\u2019s now available on the iPhone. <\/p>\n<p>So I think, in some ways, it\u2019s a really esoteric nerd argument, open versus closed, and there\u2019s no answer to who\u2019s right and wrong on it \u2019cause it\u2019s all personal preference.  It\u2019s what you like.  In my case, I like the closed system \u2019cause I know what I\u2019m gonna get.  I just do.  But I have all that Google stuff, and if I feel like using it, I do.  But, anyway, I want to get back to this Millennials story. This open-closed thing doesn\u2019t apply to Amazon.  There is no Amazon competitor that\u2019s closed. <\/p>\n<p>Walmart\u2019s open to everything. <\/p>\n<p>Target\u2019s open to everything. <\/p>\n<p>What would be closed about Amazon in the sense that Apple\u2019s closed versus Android? Well, the caller was saying that he\u2019s shorting Apple \u2019cause in my comparison, Apple is a closed system, and Amazon\u2019s a website selling stuff to you.  Apple is, too, but Amazon, aside from Kindle, you don\u2019t use anything of theirs. They\u2019re a third-party seller. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>RUSH: This is fascinating. I have always been fascinated by this. Let me put it this way: Apple\u2019s stock price high occurred last fall. After the iPhone 5 hit and a number of revisions with the iPad and the iPad Mini came out, Apple\u2019s stock price hit $705 a share. All of the experts predicted [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Wall Street Loves Amazon, Not Apple - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Why Wall Street Loves Amazon, Not Apple - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: This is fascinating. I have always been fascinated by this. Let me put it this way: Apple\u2019s stock price high occurred last fall. After the iPhone 5 hit and a number of revisions with the iPad and the iPad Mini came out, Apple\u2019s stock price hit $705 a share. All of the experts predicted [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/listentoit.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GeorgePrayias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/listentoit.jpg\",\"contentUrl\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/wp-content\/uploads\/listentoit.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/#webpage\",\"url\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/\",\"name\":\"Why Wall Street Loves Amazon, Not Apple - The Rush Limbaugh Show\",\"isPartOf\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/#primaryimage\"},\"datePublished\":\"2013-08-06T17:55:44+00:00\",\"dateModified\":\"2013-08-06T17:55:44+00:00\",\"author\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/9a33276eb9dc5b6d3f8218957f30e6b4\"},\"breadcrumb\":{\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rushlimbaugh.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Wall Street Loves Amazon, Not Apple\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/9a33276eb9dc5b6d3f8218957f30e6b4\",\"name\":\"GeorgePrayias\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d290ab65e2eaca3719268528f83b85bf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d290ab65e2eaca3719268528f83b85bf?s=96&d=mm&r=g\",\"caption\":\"GeorgePrayias\"},\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/author\/GeorgePrayias\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Wall Street Loves Amazon, Not Apple - The Rush Limbaugh Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/08\/06\/why_wall_street_loves_amazon_not_apple\/","twitter_card":"summary","twitter_title":"Why Wall Street Loves Amazon, Not Apple - The Rush Limbaugh Show","twitter_description":"RUSH: This is fascinating. I have always been fascinated by this. Let me put it this way: Apple\u2019s stock price high occurred last fall. After the iPhone 5 hit and a number of revisions with the iPad and the iPad Mini came out, Apple\u2019s stock price hit $705 a share. 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