{"id":11038,"date":"2013-10-25T17:42:18","date_gmt":"2013-10-25T17:42:18","guid":{"rendered":""},"modified":"2013-10-25T17:42:18","modified_gmt":"2013-10-25T17:42:18","slug":"what_we_re_talking_about_here_is_branding","status":"publish","type":"post","link":"https:\/\/admin.rushlimbaugh.com\/daily\/2013\/10\/25\/what_we_re_talking_about_here_is_branding\/","title":{"rendered":"What We\u2019re Talking About Here is Branding"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: Toby, Idaho Falls. Great to have you, sir. Hello.<\/p>\n

CALLER: How\u2019s it going, Rush?<\/p>\n

RUSH: Good. Good. Good. Great to have you here.<\/p>\n

CALLER: The reason for my call was back in 1990 when I started listening — this might help out some of the younger, newer listeners — I was trying to figure out whether I was liberal or conservative, and I had it all lumped into one thing. Once I figured that, on your show you\u2019re talking about government, when you\u2019re talking about liberal versus conservative, that\u2019s when I figured out that I was conservative. And I was wondering if you could give an example like a few things that I think you might be liberal on would be like cigars and the truth. <\/p>\n

RUSH: Well, now, this is an interesting question but we\u2019re gonna have to define “liberal” first. <\/p>\n

CALLER: Meaning that you think it\u2019s good.<\/p>\n

RUSH: Wait. The definition of “liberal” is whether it\u2019s good or bad?<\/p>\n

CALLER: To you.<\/p>\n

RUSH: Give me an example. I\u2019m not sure I know exactly what you mean yet.<\/p>\n

<\/p>\n

CALLER: Well, like the example that I gave Snerdley was I\u2019m liberal on maple syrup, definitely. You give me a stack of pancakes, and, boy, you ought to see all the maple syrup I can put on there.<\/p>\n

RUSH: Mean you want it with no limits, you love it no matter how dangerous people say it is or how bad it is for you, you still want it?<\/p>\n

CALLER: Yeah.<\/p>\n

RUSH: And so how is that a liberal characteristic of yours?<\/p>\n

CALLER: Well, it just seems like that that\u2019s what we\u2019re talking about when we\u2019re talking about government is if you\u2019re liberal on it, you want more of it. If you\u2019re conservative, you want less.<\/p>\n

RUSH: Yeah, but in your case are you buying the maple syrup?<\/p>\n

CALLER: When I use it, yeah.<\/p>\n

RUSH: Well, then there\u2019s no liberalism there. There\u2019s utter self-reliance and self-responsibility. You\u2019re buying it, you\u2019re using it as you wish.<\/p>\n

CALLER: I\u2019m just trying to differentiate. It seems like the newer listeners think that you have to be either liberal on everything or conservative on everything, but it depends on what you\u2019re talking about.<\/p>\n

RUSH: Okay, so what you\u2019re gotta go at is, are there things that I, El Rushbo, and you, El Tobo, while we were we are conservatives, are there things that we do that people might say, “Hey, you have a little liberal in you.” Is that what you mean?<\/p>\n

CALLER: Well, not if you\u2019re talking in the government sense, I don\u2019t want to be labeled liberal that way. I don\u2019t think there\u2019s much the government does right, but like I\u2019m liberal on cigars myself.<\/p>\n

RUSH: I love cigars and whenever I want you, I have one. I don\u2019t care. I don\u2019t think that\u2019s liberal, though. Hang on, Toby. Don\u2019t go away.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: I want to go back to Toby in Idaho Falls. Toby, are you still with us?<\/p>\n

CALLER: I\u2019m with you.<\/p>\n

<\/p>\n

RUSH: Okay, now, folks, I look at everything as a teachable moment, and I may be totally misunderstanding this, but want to spend some time here, \u2019cause right now, Toby, I\u2019m still very confused as to your meaning and your point, and I want to understand it so that I can intelligently reply to you. You are equating — I need to ask you, are you defining the word “liberal” as more of and in excess, because you\u2019ve used this example of maple syrup on your pancakes. You want a lot of it, and that is a liberal use of maple syrup, is that what you mean?<\/p>\n

CALLER: Yeah, \u2019cause, see, it took me awhile when I first started listening in 1990, to catch up on politics \u2019cause I was young and new to it.<\/p>\n

RUSH: Right.<\/p>\n

CALLER: To whether I was liberal or conservative. And it\u2019s a different thing whether you\u2019re talking about government or something else.<\/p>\n

RUSH: So how do you equate, because you think your love of and use of maple syrup, even though you\u2019re conservative is something that is liberal about you, right?<\/p>\n

CALLER: Well, see, even though I\u2019m liberal on it, I\u2019ve had zero use of it \u2019cause I\u2019m diabetic, pretty much.<\/p>\n

RUSH: Well, that\u2019s a new wrinkle. So let\u2019s stick with the hypothetical. You like it, let\u2019s pretend you\u2019re not diabetic and you can eat as much of it as you want. I\u2019m still trying to understand the terms here so that I can answer it. Are you defining liberal as more of it, whether it be government or maple syrup?<\/p>\n

CALLER: Well, yeah, that\u2019s the thing you\u2019d probably be better at than me at defining. I\u2019m just trying to find some way to help the newer listeners and the low-information voters. You know, it seems like they\u2019re all scared of being labeled conservative \u2019cause of the media.<\/p>\n

RUSH: Okay. Another new wrinkle here. You now think that you have a way of helping low-information voters understand what conservatism is, and your example of using a lot of maple syrup is an example of how we all have a little liberalism, but when there\u2019s too much government, that\u2019s bad, that\u2019s not good.<\/p>\n

CALLER: Yeah, or like truth, I mean, who wouldn\u2019t be liberal on truth, unless you\u2019re like a convict or somebody that needs to lie.<\/p>\n

RUSH: Well, okay, you are confusing or maybe conflating is a better word. The word “liberal,” it has an entirely different definition in politics than it does outside of. Like the liberal use of maple syrup, in your example, has no relationship to what a political liberal is.<\/p>\n

CALLER: Yeah, and then to convolute it even more, I understand that it used to be different back in Europe government. They have the liberals switched around —<\/p>\n

RUSH: Yeah, I know, even today you have people who think that conservatives are actually classic liberals. That\u2019s the intellectual class that says that, and in a Burkean sense you\u2019re right, but that\u2019s gonna muddy these waters further. We don\u2019t want to go there.<\/p>\n

<\/p>\n

CALLER: That\u2019s why I\u2019m trying to convey the idea to you and you can ponder on it, \u2019cause it is, you know, to decide if you\u2019re conservative or liberal nowadays, I could see where it could be tough for some people \u2019cause if you think you\u2019re a conservative then you can\u2019t go out partying, you know, and be all Hollywood.<\/p>\n

RUSH: Why can\u2019t a conservative go to a party and be all Hollywood?<\/p>\n

CALLER: Well, just cause of the media and the cliques, basically.<\/p>\n

RUSH: Well, what will the media say if a conservative goes to a party?<\/p>\n

CALLER: Well, if they\u2019re a popular one, they might blacklist \u2019em, huh?<\/p>\n

RUSH: Okay. All right. We\u2019re digging a deeper hole here. I think now where we have arrived, if I understand this, we\u2019re really talking about branding. We\u2019re talking about branding, and no longer, folks, forget maple syrup and cigars, \u2019cause we\u2019re not talking about that. We\u2019re talking branding. He\u2019s convinced that the low-information voters are no way ever gonna wanna be conservatives because they never party; they never go Hollywood; they never have fun; they\u2019re sticks in the mud; they tell you don\u2019t have too much maple syrup, don\u2019t do this, don\u2019t do that. Don\u2019t have sex. Don\u2019t have fun. Don\u2019t make out. Don\u2019t do it in the back of the car, and he says he does all that stuff and he\u2019s still a conservative. <\/p>\n

Am I right, Toby? I\u2019m right. <\/p>\n

So we gotta get young people by saying you can be fun and you can have fun and you can go Hollywood and you can love Miley Cyrus and still be a conservative, in your politics. So it\u2019s a branding problem and, look, Toby, you\u2019ve identified a problem that is a real one, and a solution to it has to be found. And that is the fact that the left owns the pop culture. They literally own it. <\/p>\n

They own movies. They own television shows. They define it. And in the process they are the ones who are responsible for the opinion of Republicans and conservatives being basically uncool, unhip squares, or nerds or what have you. And what young person wants to be any of that? They all want to be hip, and conservative isn\u2019t. <\/p>\n

So your solution, pour on the maple syrup, and people will see that you can be a little liberal as a conservative, but not be for big government and that kind of thing. Now it makes total sense. (interruption) Well, Snerdley, no, you\u2019re wrong about that. Snerdley just said to me, “See, they\u2019re not right, Rush, because when you go to Hollywood, look, TMZ covers you.” TMZ was trying to make me look bad<\/a>. TMZ was not covering me the way they cover everybody else they cover. We were taxiing out, one of the local TV stations, news choppers, was following us. Yes, this is true. They were hovering. I\u2019m sure they were shooting video.<\/p>\n

<\/a><\/p>\n

But Snerdley, when TMZ covers me coming out of that restaurant, they\u2019re asking me questions they hope I trip up on. They\u2019re not fawning over me like they do the left. That\u2019s this guy\u2019s point. Conservative Hollywood type, they don\u2019t get fawned over. They\u2019re not portrayed as cool. They try to trip \u2019em up. They try to Mel Gibson \u2019em. They try to do anything they can. That\u2019s his point, when you get right down to it. And he says how are young people ever gonna come to our side if they\u2019re never gonna be cool in the places they want to be seen? <\/p>\n

It\u2019s actually a good question. That\u2019s why I stuck with this, folks, because if you dig deep, you eventually get to what people are really talking about, thinking, or feeling. And he\u2019s a young guy and he wants people to understand that he\u2019s cool and he\u2019s hip and he\u2019s not what people portray conservatives to be, and he thinks that that\u2019s gonna have to happen all over the place for the Republicans to triumph. I understand that to a point. I think it\u2019d be a mistake to think that we\u2019ve gotta go all-in and make sure we appeal to the pop culture, low-information crowd in order to succeed. I totally reject that. That is popularity. That\u2019s not success. <\/p>\n

Ideally you would want to exist in such a way as to inspire the low-information to become high-information. We don\u2019t want to become them. We want them to become us. The challenge is they don\u2019t think we\u2019re cool and it isn\u2019t gonna be any fun to be us. But becoming them is not the solution. Trying to make them think that we are them, like the Democrats, that\u2019s not the solution. Just like trying to get the Hispanic vote by agreeing to amnesty. It\u2019s not the solution. It\u2019s not the way you get the Hispanic vote, but the Republican Party doesn\u2019t get that. The Republican Party is actually trying to do what this guy wants, in their own perhaps well-intentioned but convoluted way. Anyway, Toby, I appreciate the call.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: One of the biggest challenges we have, folks, is making liberty and freedom cool. Ron Paul, in his so-called farewell address to Congress when he retired, said he never, ever would have believed what a tough sell freedom is. That it is because it requires self-responsibility. It requires making your own way. And liberty and freedom right now, with the low-information crowd, they laugh at it, because they don\u2019t think it\u2019s a problem, they don\u2019t think it\u2019s under pressure. <\/p>\n

<\/p>\n

I\u2019m convinced low-information voters, by virtue of being low-information, haven\u2019t the slightest idea how their freedoms are being eroded, so when they hear that we are concerned about that, they think we\u2019re just old fuddy-duddies worried about stuff and all we want to do is control them. And of course they couldn\u2019t be more wrong. We want them to be independent. We want them to be critical, independent thinkers, not mind-numbed Roberts. We want \u2019em to expand their universe and get beyond whatever Kim Kardashian and Kanye West are doing today and whatever is on TMZ and all of that stuff. It\u2019s a question of certain things right now are not viewed as cool and hip. <\/p>\n","protected":false},"excerpt":{"rendered":"

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